The RBC Emerging Artist Academy is a 5-part virtual series that will integrate resources, leaders and opportunities to support talent development, showcase emerging artists and enable continued relationships and collaboration. Each episode will showcase a diverse mix of industry experts, emerging artists, and tools to empower youth and creatives during these uncertain times.
With the dramatic changes brought about by the global pandemic, the future of the Arts is unsure. Now our artists need help transitioning to the digital world. More importantly, the digital world needs artists.
An artist’s “brand” is not just a label, a logo, or a signature—instead, it’s one of the most powerful marketing tools you can have. Your brand is what you’re known for. Good branding is the act of becoming known for something that you do, above any other competitor. As an individual artist, likely, you don’t have an established brand as large companies do—which means if you want to gain customers, you must create a brand of your own.
Episode 4: Artist and Entrepreneur: Balancing Business and Arts
Artists, like entrepreneurs, have a product or idea to sell, and they need to get out into the marketplace. To do this, artists need basic business skills and a willingness to approach selling art as any entrepreneur would.
Kyle McCutcheon & Chris Koras
Co-Founders, Game Seven Media
First Soloist, The National Ballet of Canada & Founder, Ballerina Couture
Stephanie Lupinacci Senior Manager, Social Impact, RBC
Learning financial literacy will enable you to better understand your lifestyle as an artist and set you up for success. Take part in this discussion to learn the tips and tools to help better navigate your finances as an emerging talent.