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Privacy Notices

Advertising & Cookie Notice

We use Cookies, pixels, mobile Software Development Kits (SDKs), and other tracking technologies (collectively “Cookies”) on all RBC websites and Mobile apps under Royal Bank of Canada and its affiliated entities (collectively “websites”) to customize your experience. This may include tailoring the information presented to you about products or services that are best suited to you, offer special promotions, and to better understand how visitors interact with our websites in order to make improvements.

Understanding Cookies

A cookie is a small data file that our website sends to your web browser which allows us to recognize you as a user when you return to the Website using the same computer and web browser, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (a ‘persistent cookie’). Other similar files such as clear GIFs, web beacons and pixel tags work in the same way and we use the word ‘cookie’ in this notice to refer to all files that collect information in this way.

Cookies cannot view or retrieve data from other Cookies, or capture files or information stored on your computer. Only the website that sends you Cookies can read them. Cookies are also not shared between devices; therefore, you will need to select your preferences on each device that you access a website on.

Interest Based Advertising

We work with advertising companies that use tracking technologies (including Cookies and pixel tags) on our website and other websites or mobile apps, to provide you with tailored advertisements outside of RBC websites or mobile apps. This is a common marketing practice referred to as Interest Based Advertising.

These companies may collect information about your activity across your different devices while on our website, third-party websites, or mobile apps (such as web pages you visit and your interaction with our advertising and other communications). This information is then used to make predictions about your preferences, develop personalized content, and deliver tailored ads that are more relevant to you across websites that we advertise on. This information may also be used to evaluate the effectiveness of our advertising campaigns.

Your behaviour while on our website or Mobile app indicates a possible preference for traveling.
A signal is sent to indicate that you may be inclined to apply for an RBC Travel Credit Card.
You would then be provided with an offer for an RBC Travel Credit Card on a third-party social media website that we advertise on.

Learn More About Interest-Based Advertising

See below for some additional resources about interest-based advertising for your country, including how you can opt-out:

United States

Digital Advertising Alliance (DAA):
Network Advertising Initiative (NAI):

U.K. & European Union

European Interactive Digital Advertising Alliance (EDAA):

Updates to This Notice

The Advertising & Cookie Notice is to be read together with the Legal Terms of Use, the Digital Privacy Notice and the Global Privacy Notice. Changes may be made to this webpage at any time and without notice. Please review this notice regularly. By continuing to access or use RBC websites or mobile apps, you agree to this notice and any changes made to it.

How to Contact Us

For general inquiries or comments regarding Privacy & Security, to report Fraud or make a complaint:

Contact Us