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Thinking back over the past year, were there changes in how you got your food? Delivery platforms including Instacart, Uber Eats and DoorDash saw a huge surge in demand, and U.S. meal-delivery sales in January were up 164% year-over-year. DoorDash has been an especially big winner from the trend, and now boasts a 50% share of the U.S. market.

Like its peers, DoorDash has enabled many businesses to connect with home-bound consumers in new ways. But its mission, according to CEO Tony Xu, goes beyond getting tasty meals to more doors. Xu joined our Disruptors podcast for a special one-on-one conversation in which he outlined the company’s bold ambitions. Here’s some of what he had to say:


Listen on Apple Podcasts, Spotify or Simplecast


Delivery platforms empower smaller businesses to participate in the convenience economy

DoorDash’s mantra is to grow and empower local economies by creating logistics networks within communities to get things to people who need them, efficiently. The company’s platform also provides the delivery-fulfillment tools that allow small and mid-sized firms to scale their digital businesses.

“The majority of GDP and economic growth is still inside the city and neighborhood that you live in, and I think we sometimes forget that,” said Xu.

Demand is broadly similar, access varies greatly

When it comes to access, those living away from urban hubs want the same as their big-city neighbours. DoorDash feels this “democratization of convenience” is more important now than ever. Xu believes wants are similar, but access differs. That’s because the last-mile economy is still out of reach for many smaller businesses.

DoorDash has embraced a “seize the suburbs” strategy, which now represent 58% of its customer base.

“The goal was always to create two things: the biggest local commerce marketplace where we can bring you everything inside your city, and give people tools so that they can build their own digital business,” said Xu. “For merchants, what the last mile enabled them to do is actually build deeper relationships with these consumers, because now they get to add a family of products called convenience into what they offer.”

Build technology that solves real problems and forms connections

Xu believes that building technology for technology’s sake is usually not that useful. He says DoorDash has built a logistics network that ultimately benefits cities’ GDP.

Three years ago, the company launched “Project Dash” to connect like-minded grocers and restaurants that want to donate excess food to those who need it most.

“We’re a company that wants to marry technology and operations. We sit at the intersection of solving a math problem and a human problem. I view them as not ones that oppose one another, but ones that come together,” he said.

“In our business, technology, if it helps solve a problem, that’s one marker of success. But the other marker of success is making sure that it’s married into the human operations of what we do and making sure that, again, works for all audiences.”


[00:00:02] Hi, it’s John here. I don’t know about you, but I had a few gigs as a kid delivering stuff in my neighborhood, newspapers, of course, some groceries. Can I say cigarets on the show? Hey, it was the 70s. Can you believe how far we’ve come from groceries and clothing to electronics, booze, even prescriptions? It’s now a parade of delivery people to our front doors. And that parade got a whole lot bigger during the pandemic. In particular, the restaurant industry’s pivot to delivery may well end up being one of the biggest storylines to emerge from the covid crisis. I still like the smell of my local pizzeria and to chat to the chef, but it’s hard to beat a full grocery order coming to the front door. The relationship between bricks and clicks hasn’t been without challenges, though. Fair wages, data privacy, the environmental footprint of all that packaging, and, of course, the viability of neighborhood businesses. So what do the current trends tell us about the future of delivery? What if the platform’s learned from the challenges of the pandemic? And how could they play a critical role in the last mile ecosystem as the economy moves into recovery mode?

[00:01:23] This is Disruptors and RBK podcast, I’m your host, John Stackhouse.

[00:01:35] It’s hard to overstate what the past 12 months have done to food delivery. I have not resorted to midnight donut deliveries, but everything else. Yeah, and I’m not alone. Food delivery tripled last year, and the past year has been even more significant for one platform in particular. Last spring, Dorda expanded its offerings in the US beyond food to other essentials like toiletries and pet products. And in December it raised three point four billion dollars in one of the largest IPOs of twenty twenty. Just last month, it acquired the robotics company Chao Baltic’s. It’s all part of that really interesting idea in the new economy called The Last Mile. And how many of the world’s biggest companies, as well as your favorite local pub or antique shop, are trying to pave a new path to your door. Today, we’re lucky to be sitting down for a special one on one with one of the pioneers of the last mile, the CEO of Dorda, Tony Shiu.

[00:02:35] Tony, welcome to Disruptors. Thanks, John, for having me. It’s good to be here.

[00:02:39] It’s great to have you and really excited to learn not only about Jordache, but about where you see this last mile going, because it’s, I think, going to reshape the economy and all sorts of interesting ways. But maybe I can start by just getting you to look a bit in the rearview mirror. I don’t think anyone could have predicted the level of disruption covid caused to all of us, but to the food service industry in particular. What stood out for you most of the past, the past year?

[00:03:06] I think the past 12 months was in many ways a reflection of some of the things that were happening probably for the last couple of decades. And I’ll try to narrow my comments just to the commerce sector. But really, this is true across a variety of industries and frankly, even all throughout society. But when it comes to commerce, ever since the advent of the Internet, conveniences has kind of only moved in one direction, which is we only seek more convenience as consumers. And I think we saw that in the last 12 months in some ways because we were compelled or forced to because stores had to shut down. And as a result, every store, every brick and mortar business had to become omnichannel. And that was true in restaurants. That was true in retail. That was true in grocery. That was true and convenience. On the flipside of that, though, one of the things that hasn’t changed, in addition to just this move towards conveniences, we all want to support what’s inside our local neighborhoods. We all want to support the local restaurant. Maybe it’s the burger priest. We all want to support the local flower shop. We all want to support the local convenience store or grocer. And I think in some ways, if there is a silver lining from this pandemic, it’s that it reminded us that sometimes the best things are closest to us. And really, that’s been the mission for Jordache since day one, which is to grow and to empower local economies and to transform every brick and mortar store. And we were lucky enough to see that mission realized every hour during this pandemic.

[00:04:39] I love that you seize on that word convenience because that really underscores so much of the economy. Now, the other night, I had a craving for something and thought I can run to the convenience store, but it’s no longer that convenient. I could just have it sent to my door. And it was tough weather outside and that was much, much more convenient. I wonder if I can take you back to the origins of Jordache. Did you see this battle for convenience, if I can put it that way, as what you were wanting to take on? Or did you just have a crazy idea in your head it evolved into this?

[00:05:12] No, I don’t think it was either a crazy idea in my head, nor was it maybe observations about convenience. It really started a long time ago, over thirty years ago when I was a five year old, when I came to this country with my family, you know, I grew up working alongside my mom inside a restaurant that she worked at, sometimes moonlighting as a dishwasher. Where was her family from, Tony? My family immigrated to the US from China. And so I moved to the US when I was five. And, you know, my mom was working three jobs a day to put food on the table. My dad was getting his PhD at the University of Illinois, and that’s pretty much how I grew up. And as a kid, as well as a product of really a local business, I got to see at a very, very young age all the hustle and bustle inside different local businesses. And that motivation kind of stayed with me as I grew up into adulthood and started making the observation that for every amazing change in the world, whether it’s technology driven or something else, it’s still the physical businesses, the small, medium and large businesses that produce the majority of GDP and job growth in pretty much every city around the world. So in twenty thirteen, when my co-founders and I got together, the motivation was helping people like my mom. And so we actually spoke with a group of business owners, some of. I’m more like my mom, they sold food, others sold flowers or retail items, and what we learned was that seven and a half years ago or eight years ago at this point, these businesses were not ready to make this jump into offering that convenience. And that’s really what started the founding journey for Dornbusch.

[00:06:52] When did you know you were onto a hot idea?

[00:06:56] I don’t know if it ever feels this way as an entrepreneur. I don’t know if there was ever like one aha moment. But I’ll give you a story that maybe illustrates some of what we had learned. I remember meeting a macaroon store owner. The store managers name was Chloe and she would show me this notebook of orders, customer information that she had written down of orders that she wanted to receive and actually deliver because they were all delivery orders. But she could not fulfill them because she was a one person shop. She was running the store. She was handling every part of business and operations. And there’s no way to actually fulfill the deliveries. And while that wasn’t an AHA moment, what I would say was that kind of gave us the sense that a huge transformation needs to happen in order in order to allow these businesses, business owners like Chloe, to compete in the convenience economy. And in fact, you have to build lots of things. You have to build delivery. You have to build marketing. You have to build customer service, analytics, customer support and operations and all of these things. But obviously, as just a few people inside my apartment, which is how Doris got started, we couldn’t start everywhere. So we kind of decided to narrow in on this idea of delivery. The goal was always to create two things the biggest local commerce marketplace where we can bring you everything inside your city. But the other thing we wanted to do was we wanted to give people like Chloe tools so that she can build her own digital business. That was way too big of an idea to tackle on the first go. So we narrowed to delivery and then even within delivery, we decided to narrow to serve restaurants because we thought if we wanted to deliver everything, it would behoove us to start in the category that had the highest frequency.

[00:08:41] You’re also starting in a category that is competitive. If you’ve got some pretty good players that you’re going up against. What competitive advantage did you feel you had over those other players to allow you to grow so quickly?

[00:08:52] Every space has lots of competitors, and to me, the way I’ve always thought about it is what is it that the customer wants versus what it is that the market offers and where we are on that journey. And if you think about it, most of the physical world is not yet online, believe it or not. Even during the pandemic, we saw, I think, a glimpse of what that looked like. But still, most of it is in online.

[00:09:18] There isn’t a digital repository, for example, of where can you find every menu item description or every price of every grocery store item or whether it’s in stock or not. All of these things still are becoming digitized for the first instance. So when you look at something like penetration, even today, even during or after, I should say, kind of hopefully the worst parts of the pandemic behind us, the total sales and something like takeout and delivery is still a mere fraction of the amount of total restaurant sales. And if you looked at other categories, it’s still very, very, very early. And so for us, it was never a focus on what quote unquote advantages we had. It was what is it that we’re going to bring the customers that they don’t have today? What selection of restaurants can we bring? How can we bring in the highest quality way? And how do we do it at an affordable price point and get that combination right so we can offer the best experience?

[00:10:14] That’s a fascinating way to describe it. Wonder why that is, Tony, that I can find the world history through Google. I can find an almost infinite selection of music and film, but I can’t find a quick and easy list of where potato chips are in my neighborhood or who’s got the best picture frame in my neighborhood.

[00:10:35] And yet that’s where the majority of GDP and your economy is in the majority of GDP and economic growth is still inside the city and the neighborhood that you live in.

[00:10:48] And I think we sometimes forget that part of that is because the Internet has really opened our eyes and our access. On the flip side, sometimes we forget the very things right in front of our eyes and just how big they really are in terms of sustaining all of us.

[00:11:04] You had a seize the suburbs strategy. Can you give us a bit of insight into what what led you to the suburbs?

[00:11:11] Well, so when Dora started, you know, we started in a pocket of the Bay Area that was fairly suburban. There is San Francisco, a city, but there are a lot of suburbs that kind of surround it. And I always had the belief that there’s no difference between customers in terms of geography. When I think of people that I grew up with in the middle of the. Or in the Bay Area, we’re very similar. We eat three times a day, maybe sometimes more during this pandemic, we all seek convenience. We all sometimes wish we had more time, especially if some of us have growing families. And so we’re always looking for ways to make our lives easier. It’s not that there’s anything special per say about suburbs or cities because we all tend to want the same things. However, access to these same things are not evenly distributed in America, for example, or frankly, in most cities across Canada or the world, a lot of that access tends to go inside the cities first. But that doesn’t mean that people in other places who live elsewhere don’t want those same things. And so for us, one of the ideas early on was can we actually bring our service to customers where does not exist? And we found a lot of that, frankly, in most parts that that was true, frankly, in cities as well as suburbs. But that certainly was more true outside of the New York cities of the world than inside New York City.

[00:12:35] Doesn’t geography change the economics, though? I’m thinking of sprawling suburbs and just the distance and you’re in the distance business of getting things to people who are more widely distributed.

[00:12:46] Yeah, a lot of things actually affect the ability to create a highly efficient network. Distance is one of those things. But so are things like parking. So are things like how busy or not busy traffic is on the roads. I know we’re in a pandemic, so this is a bit muted right now. But if you think pre and post pandemic, imagine how fast you can drive a kilometer inside downtown Toronto versus maybe the suburbs. Sometimes it might be faster walking inside downtown Toronto than necessarily driving or cycling inside the downtown area. And so as a result, you’re right, geography certainly are different from place to place. But really, when you think about constructing a logistics network, what you really care about is creating the most amount of nodes and achieving the most amount of information inside that network. And distance is just one of those factors.

[00:13:45] You see, the other explosion over the last year has been in data and we’re all we’re all part of that and we’re beneficiaries of that. It’s extraordinary how much more data the big tech platforms are thinking of. Facebook and Netflix and Google, of course, have even more now than a year ago. Much of that can be for for good. There’s much debate about some of the downsides there. Wonder what your thoughts are about the kind of the long game when it comes to data and how that is going to continue to evolve in terms of addressing that convenience question that you spoke to earlier?

[00:14:22] Well, having studied math by training, I can tell you that sometimes you’re only as good as your data. And before we apply techniques, whether it be machine learning or other methods to data, you really need large volumes of structured information. So what I would argue with respect to trying to change and transform the physical world is we’re still in the data collection phase, whereas every last parking spot, when there’s a busy commute day, for example, how many apples are left in aisle six? What’s the price of Pad Thai today versus the promotion a month ago? These things are all pieces of information that foster the majority of GDP in all of our lives and all of our communities. And so we’re still in that collection phase. I think a lot of times there’s been, to your point in the question, a lot of the technology, especially consumer technologies that have been built in the last decade or two, have really centered on the consumer or the individual, you know, our professional lives, our social lives, our interactions with one another.

[00:15:34] There still isn’t much around the city and collecting information about what makes that city tick, what makes that city grow, what is the economic engine of that city? And and that’s the world that we’re playing in Ed cash or trying to collect the data around the ATMs, convert them into bits and actually distribute them in a way so that business can continue to grow.

[00:15:57] And you’re up against, obviously, some pretty big players, like an Amazon that has data on a lot more than probably you have access to. How much of a competitive challenge is that at this point and how much more will it matter a few years down the road?

[00:16:13] Well, I’d actually argue that no one really has information about cities. And the reason is because none of these services were designed to grow and to serve these local businesses and these physical businesses. Most of the businesses that have come in the last couple of decades were designed again around serving for the consumer with. Is great, right, they brought us all this technology around, making our lives easier and again collecting information around the individual, but not a lot of information has been collected around what’s the right entryway into an apartment complex, for example, which is not that important if you’re just moving from point A to point B on a map. But it’s pretty important if you’re thinking about shaving minutes off for delivery or something like that. Right. There hasn’t really been a need for that until recently or in the past seven or eight years that Dorotea has been doing this. And so for us, our goal is to grow and to empower these local economies. And if we can do our job, I think what will happen is, one, we can bring the best of your city to in minutes, not hours or days, but on the other side, maybe even more important than our marketplaces, we can give that information back to the business owners, people like my mom, so that they can transform their businesses into offering both experiences inside their stores as well as convenience in the form of digital products.

[00:17:36] We’re going to take a quick break, but don’t type stuff on your device. Still ahead, we’re going to find out how Dauda is approaching the last mile or one point six kilometers, if you prefer.

[00:17:51] You’re listening to Disruptors and RBC podcast, I’m your host, John Stackhouse. If you’ve been enjoying this conversation, there’s some relevant RBK research you might also find of interest. In Twenty Twenty. We dug into the pandemic crisis for small business and tried to lay out solutions for a digital transformation. The report’s called Small Business Big Pivot. We’ve also just released a report on the big trends coming out of covid, including this one. Small business is the next data frontier you can find both at thought leadership. RBC dot com.

[00:18:33] Today, it’s my pleasure to sit down for a special one on one conversation with the CEO of Dorda, Tony Shiu, Tony, I’d like to talk about the payment structure, the fees that both customers and restaurants pay to use platforms like yours. I think we’ve seen a lot of evolution through the pandemic, but it’s still kind of nascent in terms of the kind of the economic breakdown of this new part of the economy. Tony, I’m wondering where you see the economics of food delivery going. Is there going to be a dominant revenue model, be it subscriptions or fees or commissions or a blend of all that and more?

[00:19:09] Yeah, I don’t know if I think that way. I mean, we really think about pricing to the value that we bring. It’s really about offering choice. At the end of the day, some merchants, they actually have really strong brands and they want to invest in their own marketing and in their own digital channels. And actually what they really need is they need help with fulfillment and customer support. And that’s what we do for certain companies. We do that actually in both instances. For Tim Hortons, for example, we support and empower their channel as well as having Timmy sell on the door. And it really depends on what the needs and the problems that the merchants are trying to solve are. If you think about it, it’s the same cost for everyone. There’s always going to be a delivery person. Someone has to make sure that that person is appropriately paid. And so that’s on our marketplace. We’re happy to do that. If the merchants want to deliver that themselves, we allow that to or if the merchants just want to use our logistics, we’re OK with that as well. And so really a door, it’s about creating the widest suite of products to allow the merchants to pick and choose what makes sense for them. And that’s going to evolve. So I don’t necessarily think of this as what’s going to be the dominant model, because it really depends on what the merchant wants.

[00:20:25] It’s remarkable to see so much experimentation and innovation going on. And we’re seeing some of the platforms expand well beyond their traditional lanes, creating new competition. Amazon getting into groceries is is an obvious example. How do you see that playing out?

[00:20:43] Well, I guess most of my time is spent thinking about how we’re going to best serve customers who lost convenience as a category, really in response to the pandemic. You know, we accelerated the launch of that category by a few quarters, mainly because customers were telling us and searching for in our app, how can they get some of their household essentials and pantry items delivered very, very quickly. So we launched nationwide with 7-Eleven and Circle K and Canada. Really, what we’re trying to do is we’re trying to provide access to the entire city in minutes, not hours or days.

[00:21:18] And and that’s what we’re focused on. I think we’re a long ways away from achieving that. But I think some of the early progress that we’re seeing in Canada really suggests that consumers really like going to one place to be able to shop their entire neighborhood.

[00:21:34] I don’t know if you have concierges in apartments in San Francisco, but it makes me think of the classic concierge in Manhattan apartment to kind of get everything and know what’s coming and when from where for all the all the occupants. Is that kind of what the what the last mile is going to evolve to be that sort of concierge service?

[00:21:57] Well, I think it depends on who you ask. I think if you ask the consumer, I think a consumer certainly would say, boy, wouldn’t it be great that I can actually shop locally and support all the businesses inside my neighborhood. I think for merchants, what the last mile will represent is a transformation into really serving two families of products. I think people will continue to want to go back inside stores, whether they’re restaurants or retail stores or grocery stores, especially as we get out of this pandemic. But on the flip side, I do think that people also want more convenience. I think the good news here is that the pie is a lot bigger than we may think because we eat three times a day, which is almost one hundred times a month. And if you add other shopping occasions on top of that, I mean, it’s a large opportunity per person, not just based on how many people live in a certain population, but even on a per person basis. There’s a lot of commerce happening. Most of that is happening locally, but most of that is happening in an offline way. So I think for merchants, what the last mile and enabled them to do is actually build deeper relationships with these consumers, because now they get to add a family of products called convenience into what they offer consumers.

[00:23:16] In addition to the experience, is the last mile going to be a winner takes all competition?

[00:23:20] Well, I guess I’ve never thought of things that way. I think at the end of the day, the consumer is going to make the decision to to that question. But I think there will be many players, because if you just think about how.

[00:23:32] Large GDP is and how how big it’s happening already. Maybe we don’t even understand it, even though it’s right in front of our eyes, you know, it’s happening for large stores. It’s happening for small stores like Mom and Pops, like the one I grew up in with my mom. And it’s happening everywhere. And so for me, it’s not necessarily thinking about what part of that we will own. It’s about thinking what part of that we will enable.

[00:23:59] You know, how will we grow this marketplace to be a source of incremental demand for all these businesses? But also, how do we equally give the same tools to these businesses so that they can transform into the next century of commerce for them and continuously be the largest driver of GDP growth in every city?

[00:24:18] Can they be cost competitive against the mass play? I’m thinking of the ghost kitchens or the warehouse model that we’re seeing emerge and for different product lines, how does the local small scale supplier survive against the massive efficiencies of that other model?

[00:24:38] Well, I think one of the things that we underappreciated sometimes about say something like food is that food is actually not a commodity, know. Otherwise, there would not exist hundreds of thousands of pizza shops or burger places or Chinese restaurants. Right. And the reason why it exists is for something that we consume three times a day, meals. We don’t want the same things, you know, like even if it’s our favorite meal. Can you imagine eating that twenty one times a week? I can’t. And I don’t think most people can. I think most people actually want variety. And so I think sometimes there is a desire as just normal people to want to oversimplify the world into thinking about what gets commodities, what doesn’t get commodities. I don’t think that’s how local commerce works, though. Otherwise cities shouldn’t exist at some point. Right. Like like they should just all be replaced by mass mainstream commoditization effects. But instead, cities, if we study history. Right. Have been arguably the most resilient organization, far more resilient than companies. And so I think what it suggests is that we as consumers have a strong desire to support those in our neighborhood. Now, people come and go, things come and change. And I think that those will continue to be successful for those who adapt. But one of the things I like to study is also what causes things to not change. And I think one of them is that we as humans, to your point of why that local mom and pop stores survives, is we want to support them. We want to go inside those stores. We want to dine with our friends and our families. I think that’s something that is very difficult to replicate with something like just technology.

[00:26:24] There’s been so much speculation about the demise of cities through the pandemic. What do you think will not change about cities?

[00:26:31] Well, one of the things I think we have to remember when we take a step back is life in cities. And when I say cities, I mean that in a very generic sense. I don’t mean urban areas versus suburban areas or even rural areas. I mean cities across the board have very much improved. If you looked at education rates, health rates, crime rates, if we study that over the last couple of centuries, virtually across the board and the vast, vast majority of countries, that has been a number moving in the right direction, depending on the metric. And I predict more of that in the future. Now, I think one of the things that we have to do as we kind of think about how we continue that resilience is there are moments where we have to come together. I think you saw some of the best of that during this pandemic. You also saw some of the worst of that. And I think when there has been the best of it, you see, again, things moving in the right direction. So what I think needs to happen is I think businesses and cities need to work together in order to solve big issues, whether those issues are inequity issues, climate change issues, issues to support local commerce. All of these things, I think, will be challenges that will evolve in the years and decades to come. But they’re all things that get solved when we come together.

[00:27:53] When I think about the last mile, I’m concerned about the amount of labor that’s needed for it. And I wonder how much of a role automation is going to play over, let’s say, the next decade. You’ve just invested in a interesting sounding company called Baltic’s. More broadly, where do you see technology and automation going in terms of how we how we manage our neighborhoods and local commerce?

[00:28:18] I’ve always believed that a couple of things. One, that technology, for technology’s sake, is usually not that useful. The technology that solves problems, I think can be very productive towards progress. You know, for example, building a logistics now. That allows you to deliver all of your city, I think, has benefits to the city’s GDP, but it also has benefits to the community, for example, where we launched Project Dash about three years ago. Now, on one side, we’re connecting organizations that want to donate excess food like grocers and restaurants. And then on the other side, we’re using our logistics network to connect them to those that need that food. So I think technology that solves problems can be very, very, very useful. The second thing I’ve always believed is that companies like Doordarshan and certainly this is how I view Dorridge today, we’re a company that wants to marry technology and operations, and we sit at this intersection of solving a math problem and a human problem. And so I view them as not trying to oppose one another, but as ones that kind of come together. And that’s and that’s really I think even if you studied history, that tends to be what happens when technology comes in, whether it’s electricity or the semiconductor industry or the computing industry in the 80s or the Internet revolution in the late 90s and the mobile revolution in the first decade of the 2000s, it introduces one shockwave. But but the job growth continues overall and morphs in terms of how it shifts, how those jobs change. If you think about the auto industry, for example, maybe you have fewer people making some of those cars because there are safer ways and more consistent ways to produce them in certain factories. But those humans are now service professionals and they actually are either engineers creating the next lines of products or the assembly line technologies to actually drive some of this production, or they’re literally creating services to actually maintain those vehicles. You know, think of electric cars, for example, and what’s happening in that industry. That’s what I think will happen, frankly, in all industries of technology when it works well. And that’s kind of how I think about it for us. Like in our business technology, if it helps solve a problem, that’s one marker of success. But the other marker of success is making sure that it’s married into the human operations of what we do and making sure that, again, works for all audiences.

[00:30:48] We did a big study before the pandemic called Humans Wanted. That kind of demonstrated how much of a demand there is for exactly that. More more humans, but more human skills as well in all aspects of the the economy. And as we get back to what will be a very different normal but hopefully a robust economy in the months and years ahead, we’re going to see new technologies like 5G rolling out something. Many people see it as the electricity of of the twenty twenties and thirties. Maybe that’s a bit of hype, but it could be transformative. I wonder as we wrap up, Tony, if you can give us a sense of your grand vision and especially with respect to the last mile, is this going to be I don’t know if you are Jetsons fan growing up, but is this going to be like a Jetsons world where food and packages are delivered by drones to my to my stoop? Or is there going to be a different kind of community evolving with all this technology?

[00:31:46] Yeah, well, I think hopefully if we do our jobs right, a few things will happen. I think for consumers they will be able to get everything inside their cities brought to them in minutes, not hours or days. Sometimes it might be them getting the products in terms of walking back inside these stores to to do some of this, because it’s really if technology is doing its job, it ought to serve as a way to connect consumers to the best of what’s inside their neighborhoods. At least that’s how we think about it. For the consumers on our platform for merchants, it really should empower them to grow their business in more ways. Whether that means opening up more stores, whether that means opening up extensions of their store, whether it’s in other brands from the same kitchens or opening up new kitchens and new places, or considering how they can take their content into a lot of different areas and giving them the ability to compete, just like so many other marketplaces have been able to compete on their own. And then I think for dashers, it means a world in which they can have a lot more opportunities to work. Maybe some of that is in delivery, maybe some of it isn’t. If you think about the dashers in our platform, 90 plus percent of them work fewer than 10 hours a week. Really, what they’re saying literally with their time, their money and their feeds, that they actually like the idea of being able to do different things in the times that they want. And that’s really how they view the relationship with us. And so how do we create more of those opportunities, especially as we were talking about earlier? Technology kinds of comes in and evolves the landscape. So that’s that’s how I see it.

[00:33:21] I wonder if I can ask one last question, Tony. I love how you describe yourself as a problem solver. So many great entrepreneurs are exactly that. Their problem solvers when you look. The post pandemic world, what’s the biggest problem you hope to solve?

[00:33:37] It’s allowing these local businesses to transform their business models and whether they’re small, medium or large ones, helping them. I think they saw a big part of what that can look like during the pandemic.

[00:33:49] And I think if there’s any case for optimism there, I mean, if you looked at the year 20, 20, there was a lot of hardship for everyone. But it was actually the first time that physical retail actually gained share in e-commerce. You know why? Because they all had to do and participate in e-commerce. And so I think it’s a case where as businesses realized that they can transform their own business model into better serving their customers, that we can be a part of their journey and doing that. And I think if we can do that, cities will get stronger. And I think local economies will continue to produce the vast majority of jobs and GDP. By the way, that’s been a stat that’s been true for the last seven or eight decades when governments have measured this. And so I’m confident that this could be something true in the future as well.

[00:34:36] We need so much of that optimism. Tony, thanks so much for joining us on disruptors. Thanks, John. When I invited Tony to be on our podcast, I was thinking a bit selfishly as a food delivery user, I hadn’t appreciated the transformation for every business in my neighborhood that companies like Dorda are connecting me with. The economy of communities across the country is being disrupted, but also transformed through this crisis. Over the past year, the platforms have allowed many of them to connect to customers in entirely new ways. Data has given them new consumer insights and allowed them to scale. But connecting the shopkeeper or the restaurateur with all of us as consumers is still an epic challenge. That’s the last mile economy. And who owns that economy? Who develops it, who innovates in that last mile is going to play a much bigger role in the 20s and as Tony laid out, may even help us reimagine our communities wherever they may be. I’m John Stackhouse and this is Disruptors and RBC podcast. I hope you’ll join me again next time. We have an electrifying conversation lined up about Canada’s place in the rapidly growing EV industry. Talk to you that.

[00:36:10] Disruptors and RBC podcast is created by the RBC Thought Leadership Group and does not constitute a recommendation for any organization, product or service, it’s produced and recorded by Jar Audio for more disruptors, content like or subscribe or ever you get your podcasts and visit RBC Dotcom Slash Disruptors.


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Artificial intelligence is truly all around us. And we’ve become so accustomed to using it, that we barely even notice it anymore. It’s there when we ask our smart speakers a question, it’s how we get recommendations on the next song to play, it helps filter spam from our inboxes. But as AI plays a larger role in how we live and work, so do its inherent biases.

A recent survey by Borealis AI, RBC’s AI research institute, found that 88% of companies believe bias exists in their organization. Yet almost half (44%) don’t understand the ethical challenges that bias presents in AI.

A surge in data use and biometrics during the COVID-19 pandemic has only heightened the need to examine these questions.

“AI amplifies the power imbalance in the people and organizations that are producing data on the population versus the population’s ability to understand that they’re being watched and surveilled,” said Ruha Benjamin, a sociologist and associate professor of African American studies at Princeton University, who was a guest on a recent Disruptors podcast about the ethics of AI.

So what do we need to think about, as we grow more dependent on artificial intelligence?


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AI amplifies bias

There is a significant human element to AI. The technology changes the ways we live and work, but we also shape it. It is humans who write the algorithms after all and AI-generated outcomes are only as good as the data that goes in. For instance, some of the original facial recognition systems and algorithms contained ethnic bias. They performed with high levels of inaccuracy for non-white faces – due largely to input data that skewed to white males. According to a recent BBC investigation, photos of women with the darkest skin were four times more likely graded “poor quality” than those of women with the lightest skin.

“AI makes bad things really bad very quickly. And that’s the risk that we have to manage and mediate,” said Saadia Muzzafar, a Canadian entrepreneur, author and the founder of Tech Girls Canada, a nonprofit created to promote women in science, technology, engineering and math.

The outcomes raise questions about what it means to be human and what our relationship is with these machines. The algorithms don’t care who we are – when done properly, AI can help capture a wide range of global perspectives, if the quality and equity is in the data.

Responsible AI can exist

Many Canadian companies are uncertain about how to use AI responsibly. A recent report from RBC Thought Leadership on the usage of facial recognition technology found six in 10 Canadian businesses feel that AI is mostly for larger organizations.

But its uses are increasingly everywhere. Regardless of the size of the task, businesses developing AI should avoid working in isolation. Canada is home to the world’s leaders in developing ethical AI. It’s here that the Montreal Declaration for the Responsible Development of AI was signed, the Privacy by Design certification was developed, and CIFAR’s AI & Societyprogram was born. In this spirit, RBC and Borealis AI have launched RESPECT AI, a hub for firms to gain practical solutions for the responsible adoption of AI.

“In Canada we can set the bar higher – and hold ourselves to a higher standard. We need to look at this as the long game,” said Muzzafar.

We humans do, in fact, know how to control this technology – AI is working as it’s designed. We just need to design it better.

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A recent RBC Economics report found that women’s participation in the Canadian workforce dipped to 55% in April this year, for the first time since the mid-’80s.

The decline was due to more than job losses as many women had to step away from the workforce to focus on their children, or to take on the role of primary caregiver for a family member.

Women-led small- and medium-sized enterprises, which represent over $117 billion per annum of economic activity in Canada were no exception. A staggering 61% of female business founders have lost contracts, customers, and clients due to COVID, according to a new report from the Ontario Chamber of Commerce.

While COVID may have accentuated the problem, female entrepreneurs have been at a distinct disadvantage for decades due to poorer access to venture capital. They raise just 4% of VC funding despite representing 28% of entrepreneurs.

“The physical structure of entrepreneurship is really built around male businesses and male thinking – for years we’ve tried to fit women’s businesses into that paradigm. And it doesn’t fit if we really want women to succeed. And especially women of color or immigrants or entrepreneurs that don’t fit that general stereotype of what an entrepreneur looks like,” said Nita Tandon, Founder and CEO of Dalcini Incorporated, an award-winning brand of durable, chemical-free and eco-friendly stainless steel housewares. Tandon joined us for the latest episode of the RBC Disruptors podcast to discuss how female entrepreneurs will be critical in helping lead the economic recovery.

A significant number of women may either be out of work or underemployed going into 2021. Fewer jobs means more women will need to create their own opportunities. Because women have different perspectives, skills and experiences, they tend to solve problems in different and innovative ways. As the OCC report found, closing the gender gap in entrepreneurship alone could add up to $81 billion to Canada’s GDP.

So how can we open more doors for female entrepreneurs to help the economy recover?

Vicki Saunders, Founder and CEO of SheEO, a global community of female investors supporting women-led ventures, has created an ecosystem-based, hybrid investment model that she believes could support women-led businesses for decades to come. The investors, called “activators,” each contribute $1,100, and have already produced a pool of $2 million to support women-led businesses. The founders are selected by the group and given interest-free loans, repayable after five years, and peer-to peer support to help them advance their enterprises. All of SheEO’s 67 Canadian ventures have repaid these loans in full. The funds are then reinvested in other businesses.

“So that money just keeps flowing forward and will leave a legacy on the planet. Our goal is to get to a million women and a billion dollar fund, which will fund 10,000 women entrepreneurs around the world every year,” said Saunders.

The combination of financing, advice, financial literacy training, access to export markets, mentorship and professional networks is powerful in helping to propel small businesses to succeed.

For entrepreneur Chenny Xia, it’s about creating new collaboration pathways, sharing datasets to assist with problem identification, and helping women – especially those who are less socially and economically privileged – access organizations, partnerships and funding.

“Let’s help them be able to think that entrepreneurship is a viable career pathway.”

Xia is the Founder of Gotcare, a healthcare platform that provides personalized home care to Canadians, empowering them to select their care worker and set the care schedule.

Coming out of the pandemic, entrepreneurs will need increased supports, and that should include supporting women and other disadvantaged groups through the entrepreneurial ecosystem. When women-owned businesses succeed, it can spark innovation, create jobs, build wealth and help the economy.

“You need to have someone in your corner that understands you, that understands your business model, that understands your struggle points,” said Tandon.

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This is what you’ll hear whether you ask a third generation winery, the country’s largest home care provider, or an entrepreneurial program within a university – and we did just that. Canada is currently facing a ‘quiet crisis’, with half of all jobs being disrupted by technology and automation in the next decade. In a recent year-long study, conducted by RBC, our team crisscrossed the country to speak with a wide range of students and youth in their early careers, employers in virtually every sector, as well as educators and policymakers. We found that recent grads are overqualified for the jobs they have now, and youth are unemployed without the skills needed for the jobs currently out there. “We have to prepare youth for the future, from a skills perspective, and from an inclusion perspective,” said RBC President & CEO Dave McKay. McKay kicked off the last RBCDisruptors, our regular forum on innovation and how it’s changing the world around us. The event was organized in part to celebrate RBC Future Launch, a $500-million commitment over 10-years to prepare young Canadians for the jobs of tomorrow. We also welcomed three dynamic employee/employer pairs that told us how they are preparing for, and adapting to the future of work in their respective industries. Here’s some of what we learned:

We have to prepare youth for the future, from a skills perspective, and from an inclusion perspective.

RBC President & CEO Dave McKay

Technology Doesn’t Replace People

When it comes to automation changing the nature of (some) jobs, technology should be embraced and not feared. There are many things machines can’t do, such as communication, critical thinking, complex problem solving and social perceptiveness. “Technology is not a job stealing, it’s job enhancing – it’s freeing up your time to use your human skills to devise new processes, and create community that can’t be done via technology,” said Thirty Bench winemaker Emma Gardner, who was joined by John Peller, CEO of Peller Estates. The winery is using innovative technologies such as drones and heat maps, empowering the winemakers and producing better wine. Gardner uses her smartphone to track and harvest important data from their precious vineyards, such as wind speed, water saturation and vine health. “We are overwhelmed with data and it’s helping us be smarter and make decisions more quickly,” said Peller. He points out that machines don’t make wine, they help people make better wine.

Always Embrace Learning

One question Peller asks his employees is, “are you learning as fast as this world is changing?” He believes in creating a culture of learning and growing as a team. This means more co-op placements with local post-secondary institutions, team collaboration, communication and leadership development. “Drawing all those things together is what will keep a company successful in the future,” he said. At Guelph University’s Arrell Food Institute, students learn entrepreneurship first-hand by building businesses from scratch, and gain workplace relevant, team-based, training experience that cannot be taught in the classroom. “It’s an experimental space, and gives people the full skills portfolio of what they need in the workforce,” said Evan Fraser, the Institute’s director. Leah Blechscmidt, a Masters Candidate and one of the student entrepreneurs at Arrell, is a firm believer that everyone should take marketing and business classes to further develop their communication skills, to sell their ideas. “It’s definitely an extension of our studies, as it gives us the opportunity to really apply the skills we’ve learned and develop new ones we wouldn’t otherwise have – it’s not every day you get the opportunity to start a business,” she said.

Focus on Communication

“All business is a human sport,” said Peller. Arrell Food Institute students work in inter-disciplinary teams, gaining valuable interpersonal, critical thinking and project management skills. The caregivers at Saint Elizabeth, which has a 9,000-strong workforce, act as coaches rather than directors into their patients’ health. Nurses used to be the main holders of information, informing patients on their conditions. Nowadays, information is easily found online. “We’re not telling anybody about their disease – we’re sometimes translating it and interpreting it for them. We’re certainly not providing care to people, we’re providing together care, in a partnership,” said Shirlee Sharkey, CEO of Saint Elizabeth. “I’m not just a nurse, I’m a caregiver, a shoulder to lean on and a social worker,” said Felicia Kontopidis, a registered nurse with Saint Elizabeth.

Credentials Aren’t Enough

It used to be that credentials alone were enough to land you that dream job, but not anymore. “I now look at credentials as the minimum requirement,” said Sharkey. When hiring, Saint Elizabeth looks for comfort to work independently, the ability to multitask and incredible organizational skills. “We’re bringing in and testing for those competencies well above and beyond credentials. We need to create the future and future proof the organization and our talent – or else we’re going to have a huge wake up call,” she said. To hear more from our three sets of guests, subscribe and listen to our episodes of the RBCDisruptors podcast, available on Soundcloud and iTunes.

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Football’s Still the Biggest Thing on the Small Screen

Sunday Night Football remains the highest rated show in primetime viewership, beating the top scripted show (The Big Bang Theory) by four million viewers.
  • The NFL earns US$3.2 billion in profit per year, more than the NBA, NHL and MLB combined.
  • Live sports were an unstoppable force for TV ratings, but they’re now facing digital disruption. At risk for the NFL: US$10 billion a year in TV rights. Those rights represent the source of 60 percent of the league’s revenue.
  • The league is great for the networks: CBS alone makes US$1 billion in ad sales every year from its NFL deal.

From the TV Screen to the Smartphone Screen

The NFL has entered into several partnerships with tech giants, to reach the digitally-savvy.
  • Twitter: Multi-year agreement that brings official NFL video to fans year-round, including a new 30-minute live digital show that airs on Twitter five nights per week during the regular football season. Live footage is augmented with NFL highlights, news and analysis, and historical content.
  • Snapchat: Multi-year strategic partnership, in which the NFL has become the first pro sports league to have a presence on the “discover” platform. Additionally, Snapchat Live Stories are produced for every NFL game during the season, including the Super Bowl.
  • Facebook: Recently inked deal that sees highlights go to Facebook directly after live gamers, as well as highlights shows on Facebook Watch.
  • Amazon: The NFL has recently moved to Amazon Prime for digital viewing of Thursday Night Football.
  • Periscope: Live, pre-game coverage that includes player warm-ups and sideline interviews, designed to give football fans behind-the-scenes access to teams on game days.
  • Streaming accounts for about 5% of the total NFL audience, but it has seen a 25% increase in viewership over the last year.

The Millennial Challenge

According to a Sept. 2017 Forbes article, the average NFL viewer is now around 50 years old. How are they attracting the younger, millennial demographic?
  • Millennials spend less than half (3:00 vs 6:42) the amount of time in front of the TV per day as Baby Boomers.
  • An Oct. 2017 McKinsey study found that increases in sports options have caused fans of all ages to watch fewer games for shorter durations.
  • Millennials are much more likely to view content non-linearly. In general, they remain sports fans and watch almost as many live games across all sports as Gen X (3.2 games/week vs. 3.4) and the same amount of highlights and other non-live sports (32 minutes/day).

Making America’s Game Global

Football is the quintessential American sport, but the league has great global ambitions.
  • In 2007 the NFL launched its annual London Game Series, which as of this year has seen 26 of the league’s 32 teams play games in London.
  • NFL ratings were up 60% in the UK this past year, thanks to a large TV deal with Sky and a relationship with the BBC, as well as a continued series of games played each season in the UK.
  • Games have also started to be played in Mexico City, which hosted the Oakland Raiders against the Houston Texans in 2016, and New England Patriots and the Oakland Raiders in 2017.

TV Habits

The numbers don’t lie — tv viewership is on a steady decline.
  • The average audience for a game this season was 14.9 million, down 9.7% when compared with 16.5 million viewers for the 2016 regular season, according to Nielsen ratings.
  • Cord cutting is on the rise: the number of broadband-only homes in the U.S. rose nearly 40% between 2016 and 2017 to 5.4 million.
  • Weekly traditional TV viewing by Americans aged 18–24 has fallen by nearly half since 2011.
  • Netflix now has more paying subscribers in the US than all of the top cable TV companies combined.

The Super Bowl Is Still TV’s Biggest Event

This year’s Super Bowl between the New England Patriots and the Philadelphia Eagles was the 10th most-watched program in TV history — even after the audience fell 8% from last year.
  • On Super Bowl game day, Verizon fans (Verizon owns NFL mobile rights) used 18.8 TB of data in and around the stadium, the equivalent of a single user binge watching HD video for 435 straight days.
  • The data usage by Verizon fans was 71% more than the 11 TB used at Super Bowl 51. At Super Bowl 50, Verizon customers used 7 TB of data – roughly 1/3 of Sunday’s big game.
  • The top three favourite social media apps at the gamer were: Snapchat, Facebook and Instagram, with Snapchat moving from third at last year’s Super Bowl to first most used.
 

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We certainly covered a lot of ground – diving into everything from weather and data, the implications of AI, to rounding out the year talking about the disruptive world of eSports, at a key time in its lifecycle. In 2017, we brought Disruptors to the masses via Facebook Live, on the road to Regina’s Agribition show and it was the year we witnessed a few panelist selfies. Here are just a few highlights from the year:

Electric Cars & the Future of Driving

In May, we featured Steve Carlisle, President of GM Canada at the beautiful Roy Thomson Hall. Carlisle was joined onstage by an electric vehicle, which was a feat in itself to make happen! The conversation veered away from talking about the actual cars that GM sells, and focused instead on the future of mobility and travel. We learned that GM is not just selling vehicles anymore, they’re selling gigabytes. Carlisle sees a future in which fewer cars are sold, but are used more through shared ownership, or ride-hailing of autonomous-driving vehicles. Singularity University co-founder and CEO, Rob Nail, who spoke at our October session, predicted that his two young children will never know what it’s like to drive a vehicle, because they won’t have to. He also thinks that in five years, all truck driving jobs will be gone due to automation.

The Future of Work and Humans’ Relationship With AI

The impact of AI was a recurring theme at several sessions through the year. Our August event featured four NextAI entrepreneurs: Shea Balish, founder of fitness-focused REP.ai; Noel Webb, co-founder and CEO of Karen.ai; and Nima Shahbazi and Krista Caldwell, co-founders of food logistics startup Deepnify. All four noted the benefits and drawbacks of AI. For consumers, it offers the possibility of an entirely new range of personalized services — think automated personal assistants. For businesses, AI offers the potential to improve operational efficiencies, predict consumer preferences and reduce human error. Webb said AI can actually help humans by augmenting their skills, but we need to start preparing for the consequences of machine learning now. This relates the future of work and the data economy, which we discussed in April with two notable Canadian entrepreneurs: Wattpad co-founder and CEO Allan Lau, and Clearbanc co-founder and Dragon’s Den star, Michele Romanow. They too spoke about AI and the importance of data. For Lau, machine learning allows him to manage the sheer volume of data coming in via the Wattpad platform, and that he must rely on the machine to do most of the work. Romanow noted that it comes down to, “learning from your own data faster than other people can, and ultimately that data will be your trove of information going forward.”

Thinking Big With Singularity University

Exponential thinking. What is it and how did we manage to fill an entire hour talking about it? Singularity University co-founder and CEO, Rob Nail, told us that exponential thinking means looking to the future of your industry 10, 20, 30 years down the road. It’s about growing 10X, not 10%. Nail left us all feeling inspired to dream, and to think bigger about how we work and how we innovate from within our own respective areas. He also spoke about embracing crazy ideas. “If those crazy ideas just so happen to be the future of this business ten years from now, you need to set up a structure, a team or a process that will allow those to come in, or at least experiment with them in some way,” said Nail. “If you look at the horizon, all the systems set up 100 years ago are being tested – we are going to see fundamental change.” Singularity University was set up a place to understand this change and figure out what to do with it.

Side Hustles and All Things E-Commerce With Shopify

In November, we welcomed Shopify COO Harley Finkelstein to an in-house audience of over 600, including 100 RBC retail clients eager to learn more about e-commerce. Finkelstein gave some excellent advice on what retailers need to do to keep customers coming back: create a unique in-store experience for the customers they’re targeting. He also spoke about “side hustles” – naming several celebrities that have entered the ecommerce business, and feel very passionate about what they sell online. Reality TV star Kylie Jenner is selling more cosmetics than L’Oréal and MAC – combined. Thanks for being a part of the conversation this past year. We can’t wait to see what insights and memorable moments 2018 brings for RBCDisruptors. See you in the New Year!

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The numbers simply don’t lie. It’s a billion-dollar industry with 258 million fans around the globe, but is still considered “fringe”. Now, thanks to professional sports, it’s ready for prime time. This was the topic of discussion this week at the latest #RBCDisruptors, our monthly forum on technology and how it’s changing the world around us. We were joined by three individuals all helping grow and shape Canada’s eSports industry into ‘the next big thing.’ Not familiar with it? Esports melds at-home gaming, live events, big-money sponsorship and TV-style coverage into one disruptive package. “Esports is competitive multiplayer online gaming, handled by professionals, in front of, or for, spectators,” explained one of our panelists, Charlie Watson, CEO & Founder of SetToDestroyX. So be prepared — eSports is about to invade the physical and virtual spaces around your city.

How It Works

Professional eSports works basically the same as any other competitive league: players compete one-on-one or in teams, advancing through tournament brackets to take on progressively tougher competition. Some games are head-to-head competitions, while others are collaborative and team-based. The demands of professional eSports on the players aren’t all that different from any other professional sport. They practice, try to stay healthy, and optimize the best strategies for whomever their next opponent may be. “In our view, yes they’re athletes,” said David Hopkinson, Chief Operating Officer of Maple Leaf Sports & Entertainment (MLSE). “An inexperienced gamer makes about twelve moves per minute, as a gamer I’m personally at about eighty, and some of these eSports gamers are making 300 moves per minute. They’re able to do something with their minds and motor skills,” said Hopkinson. Yet the top eSports players seem more obsessive than those in more traditional athletic pursuits: many of them train seven days a week, up to 20 hours per day, and the community and culture of gaming fills every other waking hour. That, and the otherworldly hand-eye coordinating demanded of the sport, is why you’re unlikely to come across many eSports pros over the age of 25. “Having a healthy lifestyle is so important and then being able to surround yourself with good people is key in our industry,” said Watson.

Hitting the Big Leagues — Literally

In 2016, MLSE sold out the 20,000-seater Air Canada Centre in 34 seconds for the two-day North American championship of League of Legends (LoL), faster than some of the hottest acts in music. For Hopkinson, this was his “aha moment”. “I’ve never seen a higher curiosity factor from the marketplace in what we’re planning with eSports — it’s higher than we’ve ever seen,” said Hopkinson. MLSE will soon be announcing the Raptors 2K League, one of 17 new NBA eSports teams. Introducing new players, comes with a risk — the entertainment factor. “These players need to have personalities as we’re watching them play — they need an active fan base, or else, who’s going to watch?” commented Marissa Roberto, eSports Host and Brand Manager of Northern Arena, and an avid eSports fan.

Place Matters

Despite eSports taking place mostly online, in-person events still play a large role. “We’re not selling the opportunity to see the game, we’re selling the experience to see this game with like-minded people who want to meet others with shared values,” said Hopkinson. This trend isn’t going anywhere soon. “This started with Local Area Network (LAN) parties — gamers got together because they wanted to get together as a community,” said Roberto.

Making the Rules

As eSports blends into professional sports, one big question remains — who will moderate the “renegade” gamers used to the freedom (and toxicity) of the Internet? According to Watson, it’s all about the vetting process — doing proper due diligence when bringing on new professional players. “We ask the difficult questions and go through a lengthy process to ensure we’re not going to have someone that will compromise the representation of our brand and sponsors,” said Watson. “They understand that they have to sacrifice some freedom of speech in order to become a professional,” he explained. And for MLSE, it’s a zero tolerance policy to unprofessional behavior. “We’re going to have to put some rules and guidelines in place and find ways to police and enforce them just like any other community,” explained Hopkinson.

Is Traditional Sports a Dying Breed?

Hopkinson couldn’t say for sure, but pointed out that Ted Leonsis (AOL founder and CEO of Monumental Sports) thinks eSports will dwarf both the NBA and the NFL. One thing is for certain — all three share the same goal of bringing eSports mainstream. “I don’t see MSLE as competition, I see them bringing the sport in, and it only builds the community more,” said Roberto. “It’s like anything else — it will evolve and progress as time goes on,” noted Watson. “The future is really, really bright,” said Hopkinson.