Skip to main content
RBC Thought Leadership AI, Technology and Innovation The Pull of Crowds in a Plugged-In World
AI, Technology and Innovation
AI, Technology and Innovation

The Pull of Crowds in a Plugged-In World

We hosted an RBC Disruptors conversation with the TIFF co-heads about drawing crowds in a digital age.

Even as we live more and more of our lives online, we still crave in-person experiences. Think back to last spring, when Toronto Raptors viewing parties were everywhere, capped off by a parade that brought together more than one million fans. Then just last month, half a million movie buffs descended on the Toronto International Film Festival.

As technology evolves, one thing that disruption hasn’t upended is the genuine human need for connection. The experience economy is thriving, and every disruptor needs to think about the signal that sends: today’s consumers want to feel like they are part of something. In a global survey by Live Nation, 66% of people said they are “starving for experiences that put them back in touch with real people and raw emotions.”

To learn more about drawing crowds in the digital age, and the disruptive force they represent, we hosted an RBC Disruptors conversation with the co-heads of the Toronto International Film Festival:

  • Cameron Bailey, Artistic Director & Co-Head, TIFF
  • Joana Vicente, Executive Director & Co-Head, TIFF

 

The number of households with multiple streaming services is growing at a rapid pace, but Vicente thinks back to the advent of television and the introduction of the home video, and comes out bullish on the future of theatres.

“There’s always been these kinds of disruptions, and there’s always been an answer,” Vicente said.

In an era of constant distraction, the theatre is the only place where you’re told to turn off your phone. You are required to get sucked into the story, to laugh or cry alongside your fellow audience members. And let’s be honest, you can’t beat the projection.

“I think that no matter how good your home theatre is, it’s not as good as what we have,” Bailey said. “Sorry!”

But what stands out about the streaming era is that it’s not just about shifting viewing habits; it’s about the potential impact of data on the art form itself. Directors may find themselves struggling between their artistic vision, and what the data says will get them on Netflix’s list of recommendations.

In our latest RBC Disruptors podcast episode, Cameron Bailey and Joana Vicente explain how they’re tackling the industry’s challenges, and the power of live audience in an age of digital experience.

Listen on Apple Podcasts, Spotify or Simplecast

Disruptors, an RBC podcast is created by the RBC Thought Leadership Group and does not constitute a recommendation for any organization, product or service. It’s produced and recorded by RBC Thought Leadership. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. For cautionary statements relating to the information in this podcast, refer to the Legal Disclaimers on RBC.com/disruptors. For more disruptors content, like or subscribe wherever you get your podcasts and visit our webpage.

Read This Next

Clear skies: Direct air capture and Canada’s advantage

Inside a new carbon-removal tech startup

Permission to Fail: A case for youth entrepreneurship

Ronnen Harary, co-founder of Spin Master, on why your 20s offer a unique entrepreneurial advantage and how AI is creating white space for agile founders.

The billion-dollar question: Where are all the Canadian biotech unicorns?

Biotech in Canada is admired in the lab but largely overlooked in capital markets

Important notice regarding information on this website and Caution regarding forward-looking statements

This website is intended as general information only and does not constitute an offer or a solicitation to buy or sell any security, product or service in any jurisdiction; nor is it intended to provide investment, financial, legal, accounting, tax or other advice, and such information should not be relied or acted upon for providing such advice. Nothing herein shall form the basis of or be relied upon in connection with any contract, commitment, or investment decision whatsoever. The reader is solely liable for any use of the information contained herein, and neither the Climate Action Institute, nor Royal Bank of Canada (“RBC”), its subsidiaries and its affiliates nor any of their respective directors, officers, employees or agents shall be held responsible for any direct or indirect damage arising from the use of any information contained herein by the reader.

Except as required by law, none of RBC nor any of its affiliates undertake to update any information on this website. All expressions of opinion on this website reflect the judgment of the authors as of the date of publication and are subject to change. We do not guarantee the accuracy of the information or expressions of opinion presented herein and they should not be regarded as a complete analysis of the subjects discussed. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by RBC or any of its affiliates. All references to websites are for your information only. The content of any websites referred to on this website, including via website link, and any other websites they refer to are not incorporated by reference in, and do not form part of, this website.  This website is also not intended to make representations as to sustainability-related initiatives of any third parties, whether named herein or otherwise, which may involve information and events that are beyond our control.

From time to time, we make written or oral forward-looking statements within the meaning of certain securities laws, including on this website, and in other communications. Forward-looking statements on our website include, but are not limited to, statements relating to economic or sustainability-related objectives, vision, ambitions, commitments, goals, and targets as well as potential events and actions. By their very nature, forward-looking statements require us to make assumptions and are subject to inherent risks and uncertainties, which give rise to the possibility that our predictions, expectations or conclusions will not prove to be accurate, that our assumptions may not be correct, and that our economic or sustainability-related objectives, vision, ambitions, commitments, goals, and targets will not be achieved. We caution readers not to place undue reliance on these statements as a number of risk factors – many of which are beyond our control and the effects of which can be difficult to predict – could cause our actual results to differ materially from the expectations expressed in such forward-looking statements. Sustainability-related metrics, data and other information contained on this website are or may be based on assumptions, estimates and judgements.