Skip to main content
RBC Thought Leadership AI, Technology and Innovation The Pull of Crowds in a Plugged-In World
AI, Technology and Innovation
AI, Technology and Innovation

The Pull of Crowds in a Plugged-In World

We hosted an RBC Disruptors conversation with the TIFF co-heads about drawing crowds in a digital age.

Read time 2 minutes

Even as we live more and more of our lives online, we still crave in-person experiences. Think back to last spring, when Toronto Raptors viewing parties were everywhere, capped off by a parade that brought together more than one million fans. Then just last month, half a million movie buffs descended on the Toronto International Film Festival.

As technology evolves, one thing that disruption hasn’t upended is the genuine human need for connection. The experience economy is thriving, and every disruptor needs to think about the signal that sends: today’s consumers want to feel like they are part of something. In a global survey by Live Nation, 66% of people said they are “starving for experiences that put them back in touch with real people and raw emotions.”

To learn more about drawing crowds in the digital age, and the disruptive force they represent, we hosted an RBC Disruptors conversation with the co-heads of the Toronto International Film Festival:

  • Cameron Bailey, Artistic Director & Co-Head, TIFF
  • Joana Vicente, Executive Director & Co-Head, TIFF

 

The number of households with multiple streaming services is growing at a rapid pace, but Vicente thinks back to the advent of television and the introduction of the home video, and comes out bullish on the future of theatres.

“There’s always been these kinds of disruptions, and there’s always been an answer,” Vicente said.

In an era of constant distraction, the theatre is the only place where you’re told to turn off your phone. You are required to get sucked into the story, to laugh or cry alongside your fellow audience members. And let’s be honest, you can’t beat the projection.

“I think that no matter how good your home theatre is, it’s not as good as what we have,” Bailey said. “Sorry!”

But what stands out about the streaming era is that it’s not just about shifting viewing habits; it’s about the potential impact of data on the art form itself. Directors may find themselves struggling between their artistic vision, and what the data says will get them on Netflix’s list of recommendations.

In our latest RBC Disruptors podcast episode, Cameron Bailey and Joana Vicente explain how they’re tackling the industry’s challenges, and the power of live audience in an age of digital experience.

Listen on Apple Podcasts, Spotify or Simplecast

This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. The reader is solely liable for any use of the information contained in this document and Royal Bank of Canada (“RBC”) nor any of its affiliates nor any of their respective directors, officers, employees or agents shall be held responsible for any direct or indirect damages arising from the use of this document by the reader. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates. This document may contain forward-looking statements within the meaning of certain securities laws, which are subject to RBC’s caution regarding forward-looking statements. ESG (including climate) metrics, data and other information contained on this website are or may be based on assumptions, estimates and judgements. For cautionary statements relating to the information on this website, refer to the “Caution regarding forward-looking statements” and the “Important notice regarding this document” sections in our latest climate report or sustainability report, available at: https://www.rbc.com/our-impact/sustainability-reporting/index.html. Except as required by law, none of RBC nor any of its affiliates undertake to update any information in this document.

Read This Next

From Ottawa to Orbit: Two Views on Canada’s Big Day

The season finale of Disruptors features Michael Sabia, Canada’s top public servant, and Canadian Space Agency astronaut Jeremy Hansen

Own The Stack: Canada’s Data Sovereignty Test

Join us inside a Canadian data centre to discover what data sovereignty actually looks like and why it matters more than ever.

Can AI fix ER wait times?

Canada’s hospitals generate enormous amounts of data. The challenge is turning that data into better healthcare.

Important Notice Regarding Information on this Website and Caution Regarding Forward-Looking Statements

The information on this website is intended as general information only and does not constitute an offer or a solicitation to buy or sell any security, product or service in any jurisdiction; nor is it intended to provide investment, financial, legal, accounting, tax or other advice, and such information should not to be relied or acted upon for providing such advice. Nothing herein shall form the basis of or be relied upon in connection with any contract, commitment, or investment decision whatsoever. The reader is solely liable for any use of the information contained herein, and neither Royal Bank of Canada (“RBC”, “we”, “our” and “us”) and its subsidiaries nor any of RBC’s affiliates nor any of their respective directors, officers, employees or agents shall be held responsible for any direct or indirect damage arising from the use of any information contained herein by the reader.

From time to time, we make written or oral forward-looking statements within the meaning of certain securities laws, including on this website, in filings with Canadian securities regulators or the U.S. Securities and Exchange Commission, and in other communications. Such statements are subject to our caution regarding forward-looking statements. Forward-looking statements on our website include, but are not limited to, statements relating to our economic and sustainability related objectives, vision, commitments, goals and targets as well as potential events and actions. By their very nature, forward-looking statements require us to make assumptions and are subject to inherent risks and uncertainties, which give rise to the possibility that our predictions, expectations or conclusions will not prove to be accurate, that our assumptions may not be correct, and that our objectives, vision, commitments, goals and targets will not be achieved. We caution readers not to place undue reliance on these statements as a number of risk factors – many of which are beyond our control and the effects of which can be difficult to predict – could cause our actual results to differ materially from the expectations expressed in such forward-looking statements. ESG (including climate) metrics, data and other information contained on this website are or may be based on assumptions, estimates and judgements. For cautionary statements relating to the information on this website, refer to the “Caution regarding forward-looking statements” and the “Important notice regarding this report” sections in our latest sustainability report, available at: https://www.rbc.com/our-impact/sustainability-reporting/index.html.

Except as required by law, none of RBC nor any of its affiliates undertake to update any information on this website.

All expressions of opinion on this website reflect the judgment of the authors as of the date of publication and are subject to change. We do not guarantee the accuracy of the information or expressions of opinion presented herein and they should not be regarded as a complete analysis of the subjects discussed. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by RBC or any of its affiliates.

All references to websites are for your information only. The content of any websites referred to on this website, including via website link, and any other websites they refer to are not incorporated by reference in, and do not form part of, this website.  This website is also not intended to make representations as to sustainability-related initiatives of any third parties, whether named herein or otherwise, which may involve information and events that are beyond our control.