Canadian Banking provides personal and business financial services in Canada and insurance products and services internationally. With our leading national distribution network and the most valuable brand in Canada, we serve approximately 14 million clients through the country’s most extensive branch and ATM network, our proprietary and specialized sales forces, online channels and call centres.

 
  Key highlights
•  We continued to extend our leading market shares during the year across multiple product categories including personal loans, residential mortgages, personal investments, business deposits and loans, and creditor, disability and travel insurance. This growth was achieved while exercising disciplined pricing and prudent risk management.
•  We grew our deposit base through the introduction of a new personal banking suite that included several client-centric features, such as multi-product rebates, and a new high-interest online savings account.
•  We continued to expand our distribution strength by adding new bank branches, insurance offices and ATMs, particularly in high-growth markets, and we renovated and redesigned many of our existing bank branches to continue to better serve the needs of our clients.
•  We deepened our client relationships as reflected by the increasing number of clients who have multiple products with RBC.
   
  Achievements in 2007
•  We were ranked first among Canada’s major banks for “Branch Service” and “Value for Money” by Synovate for our efforts in improving the client experience.
•  We gave new clients even more reasons to bank with us as we launched new and innovative products such as a high-interest online savings account, improved packages for students and seniors as well as our RBC Rewards® card loyalty program.
•  We introduced incentives, including charitable environmental donations, rebates and discounts, to encourage clients to conduct home energy audits, switch to online eStatements, and purchase renewable energy and hybrid vehicles.
•  We introduced more convenient and efficient credit and account opening processes for the business banking market segment while also launching a new flat-fee account and an account selector tool.
•  We won the Bank Insurance Securities Association Award of Excellence for innovation and leadership in providing our clients with insurance advice, choice and solutions.
   
  2008 and beyond
•  We will focus on delivering a superior client experience and helping clients achieve financial success, allowing us to retain and grow their business.
•  We will focus on continuing to improve our processes and revise our business models to make it easier for our clients and employees to do business at RBC.
•  We will focus on delivering relevant advice and solutions to attract new clients to RBC.