Onto the Global Stage: The 1960s and the End of Parochialism
If Mary
uses Chargex, it must be fine...
Royal Bank used their 'girl-next-door' advertising persona "Mary" to promote Chargex, a subtle reassurance to consumers wondering whether this new way of managing money was for them. "Mary" of the Royal Bank was a successful advertising strategy that linked bank services to a personality. She was featured in print, radio and television advertisements from 1968 to 1976.
International
name Visa replaces Chargex on Royal Bank cards
In
1977, Royal Bank added the brand name Visa to its charge
card, a word that has meaning in most languages. Both
brand names were shown on cards for several years because
the name Chargex had become so well known in Canada.
