RBC
image RBC Home | Search | Site Map | Contact Us | Legal Terms | Français  
Other RBC Sites:
image Banking Investments Insurance Capital Markets
» Corporate Profile
» Corporate Governance
History
 Quick to the Frontier
  1864 - 1887
  1887 - 1914
  1899 - 1920
  1910 - 1925
  1920 - 1939
  1939 - 1960
  1960 - 1979
  1980 - 1995
  1995 - Present
 In Remembrance
 Anytime, Anywhere Financial Services
 RBC Logo
» Investor Relations
» Media Newsroom
» Economics
» Publications
» Corporate Responsibility
» Careers
» Donations
» Sponsorships
» The Environment
» Become a Vendor
» Become an Employee
» Make a Complaint

1960 - 1979

 

Onto the Global Stage: The 1960s and the End of Parochialism

The prosperity of the 1950s served the bank well in the next decade. Under the leadership of Earle McLaughlin, from 1960-1979, Royal Bank adopted a new decentralized approach to change; new products and training procedures were developed. Traditional bank services broadened dramatically thus creating pressure for a new generation of bank employees. By the late 1960s, the staid world of banking was slowly crumbling and evidence of these changes began to reach the branches: increasing opportunities for women in management positions, Chargex/Visa*, personal chequing accounts, an array of personal loans, broadened mortgage plans and, in 1972, automated banking machines.

The friendly face of banking in the 70s. The manager of Cook & Oxford St., Victoria, British Columbia, branch greets customers at the door during open house in 1971.

Royal Bank's presence abroad was indicative of the gradual erosion of the national expansion of the Canadian banking system. Operating in over 50 countries by the early 1980s with operations from London to Beijing, the bank once again, as it had at the turn-of-the-century, shifted to accommodate the imperatives of national and international economic change.

Click image below to find out more
Canada's Royal Bank opens in ChinaHeart's Content, Newfoundland in 1970Royal Bank, first in the agricultural fieldWinnipeg Computer CentreSchool for tellers


Did You Know?
Did you know that Royal Bank Letter began publication in 1919 as an economic newsletter? In 1944 it changed to a general interest publication, one which covers an extraordinary variety of subjects in the form of a single-topic essay.

 

Related Links
  RBC Letter


Learn More
  History of our Logo (FLASH)
  FAQs
  Fast Facts


Tools
  Employee Login

  © Royal Bank of Canada 2001 - 2007 Privacy  |  Legal Terms  |  Trade-marks and Copyrights  |  Security  
  rbc.com is an online information service operated by Royal Bank of Canada.Last modified: 12/07/2004 08:31:32