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Developing Athletes at Every Stage
RBC Training Ground
Since 2016, RBC has partnered with the CBC, the Canadian Olympic Committee and the Canadian Olympic Foundation to lead the search for Canada's next great Olympian.
RBC Olympic Sponsorship
The Olympic Games represent excellence, teamwork, diversity and commitment – the same values we hold true for our employees, clients and communities. That's why RBC has been standing behind Canada’s athletes since 1947.
Team RBC Golf
RBC proudly supports the development of golf around the world through high profile relationships with the PGA/LPGA TOUR and Golf Canada.
Unlocking the Potential of Team Canada’s Next Generation
$7.5M
Funding for Next Gen athletes.
930+
High potential athletes identified through RBC Training Ground.
8,100+
Athletes tested through RBC Training Ground.
How We Measure Our Impact
Aligned to the United Nations Sustainable Development Goals (SDGs), the RBC Impact Measurement Framework (IMF) simplifies how we measure our impact.
Learn more about RBC's outcomes and results.
Education, Skills & Training
Brand Awareness
Employment & Entrepreneurship
RBC Athlete Initiatives Outcomes and Results
Learn more about how we measure our impact. 
Help athletes develop work relevant skills and prepare them for life after sport
- 275 current and retired Olympic and Paralympic athletes have participated in the program since 2002
- 55 Olympians are currently participating in the program
Economic
- 15 Olympians have been hired full time by RBC
Canadians associating programs with RBC
- 25% of Canadians expressed awareness of RBC Olympians when prompted
- 47% of Canadians aware of the program claimed to feel more favourably towards RBC
- 21% of Canadians aware of aware of RBC Training Ground
- 67% of Canadians aware of RBC Training Ground who associated it with RBC
Social
- 4 Training Ground athletes have joined a National Team
- 55 athletes have been funded by RBC
- 5,000+ athletes have participated in Training Ground events
How RBC’s Athlete Initiatives align to the UN SDG’s:
Education, Skills & Training
Brand Awareness
Employment & Entrepreneurship