Conclusion
Capital locates where risk-adjusted returns are highest, and Canada has inputs many peers lack—from endowment, to talent and market access, to clean power. Yet the country has historically been underinvested in compared with its peers. By increasing Canada’s competitiveness and, in turn, capturing its fair share of investment, investment in Canada could increase by around $1 trillion over five years, adding an estimated $950 billion to GDP and potentially lifting average annual GDP growth by 2.3 percentage points to about 4% over the period—above the OECD average of 1.5%. This could add 1 million to 1.4 million direct jobs—up to around 2 million when including induced employment.23
Canada’s path to closing this gap is both highly ambitious and achievable and will require rapid, decisive action to turn policy commitments into investable projects, make bold moves that materially alter risk-adjusted returns, and solve binding constraints in critical sectors. It’s not too late. But Canada needs to make decisions that will define the role it plays in critical industries for the next half century—and shape the country’s presence on the international stage.
Our levelized cost methodology converts a project’s full life cycle economics into a single unit of cost. It can be interpreted as the unit price that would make a project’s net present value equal to zero over its entire life cycle, making that project viable, and is in line with the macroeconomic concept of long-run marginal costs.
We model capital expenditures and operating expenditures as time-phased cash flows, discount them using the local weighted average cost of capital, and divide by discounted lifetime output to calculate the levelized cost. The line items captured in the analysis include construction costs, equipment costs, labour costs—determined by wages as well as hourly productivity and hours worked—and operating costs such as materials, energy, and maintenance. The modeling includes additional case-specific inputs such as time to market and scale effects where relevant.
To understand how each driver influences levelized cost, we compare each region to the base case by replacing one factor at a time. For example, in our electric vehicle manufacturing case, we asked how the cost of building a vehicle in Canada would change if a Canadian plant paid Mexican wages. An interaction effect captures the fact that some drivers influence each other and do not add perfectly on their own (for example, a longer construction period matters more in a region with a higher weighted average cost of capital).
The case of an integrated electric vehicle plant illustrates how the levelized cost method works in practice. We analyze a representative plant spanning stamping, body, paint, and general assembly that produces 500,000 battery electric vehicles a year and use it as a benchmark for the levelized cost of one vehicle in dollars. We compare the cost of building the same vehicle in comparable plants in Canada, the United States, Mexico, China, and Japan, the world’s largest auto makers.
In industries where market prices are comparable across economies, levelized cost is a proxy for returns on investment. Because we cost every location on a delivered basis into the same destination market, differences in levelized cost translate directly into differences in margin—which is why a gap of a few hundred dollars a vehicle can be decisive in an industry with thin per-unit margins. Trade measures can outweigh production economics altogether, so we report tariffs separately from levelized cost.
Note: All figures in the investment case are expressed in 2024 dollars, converted from local currencies using 2024 market exchange rates. Our business cases are informed by McKinsey’s work on the five industries, which provides our understanding of how much capital, labour, energy, materials, and other inputs are typically needed to produce a product—here, a battery electric vehicle—and how long the process typically takes. We price these inputs at the typical costs in a geography, also drawing on the proprietary databases maintained by MGI’s Economics Research team, and typical weighted average cost of capital, drawing on McKinsey’s Value Intelligence platform, a curated global database of corporate financials. Levelized costs are presented before taxes and direct subsidies; tariffs are reported separately.
Given Canada’s historical underinvestment and its generational opportunity, we outlined what Canada’s potential could be in quantitative terms. This analysis estimates the share of global investment Canada could attract with improved investment competitiveness and how that investment converts that into GDP and employment gains over five years. It covers the report’s five core industries, their downstream industries, and induced effects across the rest of the economy.
We conduct the analysis by estimating Canada’s investment potential compared with its existing position versus other mature peer economies. We normalize Canada’s position, using a “location quotient,” which compares the share of global investment in an industry that lands in Canada with Canada’s share of global investment overall. A value of 1 denotes that Canada’s economic share is in line with other economies; below 1, Canada is underweight; above 1, it attracts more than its share in an industry compared with other economies.
The benchmark assumes Canada reaches the top 40% of OECD economies with broadly similar endowments in each industry. In machinery and equipment, this lifts Canada from a location quotient of about 0.1 to about 0.7, roughly where Switzerland stands today; in data centres, proxied by IT and information services, from about 0.8 to about 1.3, roughly the United Kingdom; in pharmaceuticals, from about 0.3 to about 0.6, comparable to Italy; and in basic metals, from about 0.3 to about 0.6, comparable to Sweden. Where Canada already exceeds the benchmark (for example, oil and gas extraction), its position is held rather at that level. This becomes our investment ambition.
The investment Canada can mobilize is broken down in three components. The first is the capital spending already in Canada’s baseline forecast for these industries. The second is the incremental spending needed to close the location quotient gap, calculated year by year from 2026 as the difference between the benchmark ambition level and the baseline. The third is the investment suppliers make to serve that additional demand, derived from Canada’s own industry linkages. Both foreign-direct and domestic investment are included. The final sum of the three components is $962Bn, mobilized over a five-year window.
We then convert that investment into GDP in three steps. Investment accumulates into a capital stock, which depreciates at 7% a year, so only capital still in service contributes to output. That surviving stock is multiplied by an industry-specific ratio of capital to output, estimated from investment and value added over 2010–25. Supplier and wider-economy effects are then added using the Leontief inverse of Canada’s input–output table, which gives the output every other sector must produce to support a dollar of demand in each priority industry. To reflect higher productivity of new capital we use a 15-year estimation window to derive the investment to GDP ratio instead of the full historical timeframe. The result is that new investment is 1.3 times as productive in transforming into GDP as the average existing dollar.
The resulting investment is expected to generate about two million jobs. Job creation is estimated industry by industry over the same period, applying an output-to-employment ratio. This multiplier is consistent with genuinely new productive investment, since new facilities carry more capital per worker and need fewer people for the same output compared with older, depreciated facilities. New capacity is also modeled at a higher rate of automation adoption than the existing footprint, reflecting the technology it arrives with.
To fill the labor gap generated by this investment, Canada will need to fill roles through a combination of falling unemployment, higher labor-force participation within its historical range, and a reduction in underemployment. Additionally, an increase in net immigration would also benefit the balance.
Industry investment and value added are drawn from the S&P Global Market Intelligence data set, with peer positions measured over 2019–25. Supplier and wider-economy linkages use the OECD input–output table for Canada (2022) and OECD Trade in Employment data for the same year. Labor market figures come from the Statistics Canada Labour Force Survey through July 2026, with historical ranges for unemployment and participation taken from the annual series since 1976 underemployment from the 2025 part-time employment by reason series.
FDI is often interpreted as a metric of global investment competitiveness, a signal where investors believe the best risk-adjusted returns are to be found. While true, headline FDI can conceal more than it reveals. For starters, FDI includes cross-border M&A activity—the redistribution of ownership claims—which, on its own, does not lead to capacity expansion or productivity growth. Foreign capital that buys an existing Canadian mine is materially different than foreign capital that builds a new mine. The scale of that difference, in Canada’s case, is larger than headline figures may suggest. Over the past decade, M&A activity made up about 30% of inward FDI into Canada and about 40% of outward FDI.24
FDI is a means to a higher and more lucrative end. The real prize is greenfield capital expenditure—that’s new infrastructure, plant, equipment, software, IP, and R&D—financial flows that are converted into capacity expansion, theoretical and applied knowledge, supply chain deepening, and productivity enhancements. Countries that equip their workforce with more and better machinery, equipment, and software are more productive and dynamic, all things considered.

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Contributors:
Authors:
Jordan Brennan, Managing Director, RBC Thought Leadership
Andrew Pickersgill, Senior Partner and Chair, McKinsey & Company
Zak Cutler, Senior Partner and Toronto Managing Partner, McKinsey & Company
Greg Kudar, Senior Partner, McKinsey & Company
Rico Garcia Ondarza, Associate Partner, McKinsey & Company
Acknowledgments:
Rich Luft, Senior Partner and Canada Managing Partner, McKinsey & Company
Shubham Singhal, Senior Partner and Chair of McKinsey Global Institute
Michael Milazzo, Engagement Manager, McKinsey & Company
Akosua Ofori, Senior Business Analyst, McKinsey & Company
Mario Rojas, Knowledge Expert, McKinsey & Company
Sebastian Vargas, Capabilities and Insights Analyst, McKinsey & Company
Alley Adams, Head of External Relations, McKinsey & Company
Alejandro Morales, Capabilities and Insights Analyst, McKinsey & Company
Farhad Panahov, Economist, RBC Thought Leadership
Caprice Biasoni, Design Lead, RBC Thought Leadership
Lavanya Kaleeswaran, Director, Digital Marketing and Production, RBC Thought Leadership
Yadullah Hussain, Managing Editor, RBC Thought Leadership
John Intini, Senior Director, Editorial, RBC Thought Leadership
Jen Gorman, Senior Manager, Communications, RBC Thought Leadership
Sarah Kennedy, Senior Director, Communications, RBC Thought Leadership
1 UN Trade and Development FDI trends data.
2 UN Trade and Development.
3 fDi Markets.
4 fDi Markets.
5 There is one place where this pattern runs in reverse: Canada has been a net importer of R&D investment. Since 2005, R&D-designated capital flowing into Canada—roughly $65 billion, 13% of everything inbound—has significantly outweighed R&D capital leaving the country. Outbound R&D investment totals $10 billion, or 2% of the outbound total. Whatever else is true about Canadian capital heading for the exits, the country’s role as a place where research gets funded has not eroded; fDi Markets.
6 Mark Cameron and Arash Golshan, “Refuel,” Public Policy Forum, December 8, 2025.
7 Conference Board of Canada, 2020; Government of British Columbia.
8 “Why Canada is on the brink of LNG-driven prosperity,” Resource Works, April 24, 2025.
9 Public Policy Forum; Canadian Energy Centre; Oxford Institute for Energy Studies.
10 “Addressing Canada’s productivity gap: A journey towards global leadership,” McKinsey, November 3, 2025.
11 “Minerals and the economy,” Natural Resources Canada, updated on February 27, 2026.
12 “From discovery to delay: Mine permitting stretches project timelines,” S&P Global, July 8, 2026.
13 Levelleing the playing field, The Mining Associate of Canada, May 5, 2015.
14 Global Materials Perspective 2025, McKinsey, October 2025.
15 “Does Canada own its life sciences future?,” adMare Institute, July 2025.
16 Analysis of Maria Goodpaster, Piotr Pikul, Anna Kortis, and Olivier Bus, “Colocation data centers: The infrastructure race behind AI,” McKinsey Global Institute, June 30, 2026.
17 Queued up: 2026 edition—characteristics of power plants seeking transmission interconnection as of the end of 2025, Berkeley Lab, June 2026.
18 “Annual report 2025/2026,” National Infrastructure & Service Transformation Authority, July 2026.
19 “Unleashing Prosperity through Deregulation,” White House, January 31, 2025.
20 CHIPS refers to the Creating Helpful Incentives to Produce Semiconductors (CHIPS) for America provisions of the CHIPS and Science Act of 2022, which provided federal incentives to support semiconductor manufacturing and research in the United States.
21 IRA refers to the Inflation Reduction Act of 2022, which included tax incentives to support domestic clean-energy manufacturing and investment.
22 “One Big Beautiful Bill Act tax policies: Details and analysis,” Tax Foundation, February 10, 2026; “U.S. Department of the Treasury releases final rules to strengthen U.S. semiconductor industry,” U.S. Department of the Treasury, October 22, 2024; “The Section 45X Advanced Manufacturing Production Credit,” U.S. Congress, August 13, 2026.
23 “McKinsey Global Institute analysis.
24 Data extracted and processed from “Balance of international payments, flows of Canadian direct investment abroad and foreign direct investment in Canada, quarterly (x 1,000,000),” Statistic Canada, August 27, 2026.
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