To be the undisputed leader in financial services in Canada


Operations in Canada

We provide personal, commercial, corporate and investment banking, wealth management and insurance to over 13 million personal, business and public sector clients across Canada. We are the premier marketer and distributor of financial products and services. We offer private banking services and expertise to individuals, corporations, institutions and internationally based high net worth clients who have family or business interests in Canada. We lead in the Canadian wholesale banking market, supporting corporate, public and institutional clients with strategic advice and financing solutions, including investment banking, research, sales and trading.

Strengths and capabilities

Canadians seek financial advice and solutions from RBC to achieve their individual goals. Our scale and diverse businesses provide the opportunity to offer competitive, flexible and innovative products and services to new and existing clients. We have one of the most recognized and most valuable brands in the country. In most parts of Canada, we hold strong market positions in all our businesses, including top rankings in personal and business banking, wealth management, wholesale banking and creditor and travel insurance.

Our clients benefit from the insight, dedication and expertise of our more than 40,000 employees, our broad suite of integrated products and services and our approach to developing strong relationships. Clients can access our financial offerings through our leading distribution capability, which includes a network of 1,117 branches, the country’s largest number of automated banking machines (ABMs), online and telephone banking, Canada’s largest mortgage specialist sales force, as well as through a large number of investment advisors and a large force of third-party independent insurance distributors.

We are the only Canadian wholesale bank with a global fixed income distribution capability for issuing clients. Our clients have access to key global markets through our full suite of debt, equity, advisory and alternative asset capabilities. We continue to enhance our geographic reach and product capabilities to meet the expanding needs of our clients.

 •  Most valuable brand in Canada with a value of $3.99 billion in the first annual Best Brands in Canada ranking (Interbrand).  •  Largest bank-owned sales force, branch network, ABM network, full service brokerage, bank-owned insurer and stand-alone mutual fund company (by assets under management) in Canada.  •  The leading wholesale bank in Canada in most of our lines of business (Thomson Financial, Bloomberg and Financial Post).


Achievements in 2006
•   Expanded and refurbished our branch network and restructured our retail sales organization to improve distribution capabilities, client delivery and enhance client experiences.
Redesigned our secured home equity product, RBC Homeline Plan, to better meet client needs by enhancing flexibility while improving delivery.
Introduced the RBC No Limit Account, a high-volume transaction account providing significant savings for clients who rely upon the convenience of debit cards for everyday transactions.
Launched our Welcome to Canada online program to attract, grow and retain clients who are new immigrants and/or part of Canada’s high growth South Asian and Chinese communities.
Wealth management
Launched a charitable gift program to provide a tax-efficient and convenient way for individuals to create a lasting legacy.
Introduced a new commission rate structure for self-directed investors, including lower fees for active traders as part of an aggressive strategy to provide self-directed investors with more compelling value and convenience.
Introduced specialized products to support the retiring boomer market in Canada, including RBC Cash Flow Portfolios and RBC Managed Portfolios.
Continued to provide clients with easier access to and more choice of products and services by launching the first nationwide online quote and purchase capability for home and auto insurance in Canada.
Named Favourite Travel Insurance Provider by Canadian travel agents for fourth consecutive year (Canadian Travel Press).
Capital markets
Named Dealmaker of the Year (Financial Post), remained the market leader in M&A and fixed income and held the leading market share of the fast-growing Maple market, where foreign institutions issue Canadian dollar bonds (Thomson Financial and Bloomberg).
Played key roles in Canada’s largest transactions, including the initial public offering of Tim Hortons, the acquisitions of Inco Limited by Companhia Vale do Rio Doce and Dofasco Inc. by Arcelor S.A.



2007 and beyond

•   Continue to attract new personal and business clients and deepen existing relationships.
Emphasize profitable growth in high value retail markets.
Focus on delivering advice and service excellence to our personal and business clients, enhance our productivity and local market competitiveness.
Build upon our traditional strengths in distribution, product breadth, client relationship management, integration and risk management to enable the success of our personal and business clients.
Create new and stronger relationships with Canada’s middle-market companies.
Continue to be a leader in providing corporate and institutional clients with the full breadth of RBC Capital Markets’ global capabilities.



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