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About RBC > Corporate Profile > Awards and Recognition > RBC recognized as #1 most valuable brand in Canada and #93 most valuable brand in the world

RBC recognized as #1 most valuable brand in Canada and #93 most valuable brand in the world

TORONTO, February 27, 2015 - According to the Brand Finance Top 100 Canadian Brands 2015, RBC is Canada's #1 most valuable brand for the second straight year. In addition, RBC is ranked the 93rd most valuable brand in the world, making it the only Canadian company to rank among the global top 100 brands.

Brand Finance is an independent brand valuation firm that tracks over 3,500 top companies worldwide. Brand value takes into account both brand equity and financial performance, which includes: revenue, cost of capital, ethical practices, consumer loyalty, and market share.

Other awards and recognition that RBC has received in 2015 include:

Royal Bank of Canada is Canada's largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We employ approximately 78,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 39 other countries. For more information, please visit rbc.com.

RBC supports a broad range of community initiatives through donations, sponsorships and employee volunteer activities. In 2014, we contributed more than $111 million to causes worldwide, including donations and community investments of more than $76 million and $35 million in sponsorships.

 

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