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About RBC > Media Newsroom > News Releases > Royal Bank of Canada scores hat trick at the Loyalty360 Customer Awards for RBC Rewards Program

Royal Bank of Canada scores hat trick at the Loyalty360 Customer Awards for RBC Rewards Program

TORONTO, November 16, 2017 - Royal Bank of Canada (“RBC”) won three prestigious awards at the Loyalty360 Customer Awards on Tuesday, November 7, 2017 in Nashville, Tennessee for its industry leading RBC Rewards program.

The Loyalty360 Customer Awards honour global industry leaders who are focused on building strong relationships with their clients and providing innovative solutions to create remarkable client experiences.

RBC was awarded top spot with the Platinum Award in Customer Experience and Engagement, as well as the bronze award for Loyalty and Advocacy, and the Loyalty360 Customer Service Innovation Award for the RBC Rewards program.

The RBC Rewards program is Canada’s largest and most flexible bank-owned proprietary loyalty program. The client-centric program is focused on giving RBC clients more ways to earn RBC Rewards faster, more ways to save through unique offers and special perks, and more redemption options.

“It’s an honour to be recognized for our leadership in client experience, loyalty, and innovation. RBC is privileged to be part of so many Canadians’ lives. It’s our commitment to help our clients get the most out of their rewards program while providing an exceptional and engaging experience,” said Jacquelina Calisto, Vice-President, Global Loyalty & Rewards, RBC. “RBC remains at the forefront of loyalty through a solid commitment to innovation and technology. This has played an important role in our ability to evolve the rewards program and provide clients with a differentiated experience.”

“RBC Rewards is a core tenet of our long term, client-centric strategy,” said Sean Amato-Gauci, Executive Vice President, Cards, Payments & Banking, RBC. “Our program drives engagement with millions of RBC customers on a daily basis. It offers them a combination of meaningful and valuable rewards, and easily attainable to highly aspirational redemption experiences. With recent innovations like the new linked loyalty partnership with Petro Canada that drives instant fuel savings and more ways to earn points, we are continuing to innovate and expand on our market-leading proposition for consumers and businesses.”

About RBC
Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have approximately 81,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 35 other countries. For more information, please visit‎

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For more information, please contact:
Jeff Lanthier, RBC Communications, 416-903-7388