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RBC recognized as #1 most Trusted Investment Bank globally

July 2014 - RBC Capital Markets has been named the #1 Trusted Investment Bank globally based on a survey of over 1,000 key influencers and decision-makers from around the world conducted by The Economist. The 2014 survey looked at changes in attitudes and perceptions of the global investment banking industry since a similar study in 2009. More than 30 of the world’s top banks were rated on a number of factors, including: trust and objective advice, skills and expertise, brand familiarity, and other brand attributes.

RBC Capital Markets was also recognized for other notable achievements in the survey, including:

  • Ranked #2 globally for expertise and skills, up 16 per cent from 2009 (tied for the largest increase in the past five years) and second only to Goldman Sachs overall in this category
  • Largest increase in brand familiarity among banks globally, up to 42.4 per cent from 35.5 per cent in 2009

Overall, trust and objective advice were cited by survey respondents as the most influential factors when selecting an investment bank to work with. Our ranking in this category is an indication of the competitive advantage we gain from our strong reputation, which is immensely important and something we must all strive to protect.

 

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