TORONTO, September 11, 2013 — - RBC today was named 'Best Commercial Bank in Canada' in World Finance's 2013 Banking Awards, recognizing RBC's strong leadership position and overall financial strength and stability in Canada.
"We are honoured that RBC has been recognized with this prestigious award for our commitment to providing best-in-class advice, products and services to our clients," said Andrea Bolger, executive vice-president, Business Financial Services. "This acknowledgement is a testament to the strength of our commercial banking offering and client-focused approach."
World Finance cited RBC's clearly defined customer centric strategy dedicated to improving the client experience, innovative new financing solutions tailored to client needs, investments in new technology, and unique industry specialization strategy as important factors in winning this award.
"Industry specialization is a key differentiator for RBC Commercial Banking in Canada and in North America overall," added Bolger. "Our clients identify themselves by their industry and they have made it clear that they want a bank that understands their business needs as well as their industry's unique opportunities and challenges."
RBC Commercial Banking has dedicated teams of account managers specializing in 15 specific industries, recognizing that each industry has its own market environment, culture and competitors. This strategic focus allows RBC to respond to client needs faster and offer innovative advice and products that align to our clients' industries.
The World Finance Awards have been celebrating achievement, innovation and brilliance in the financial industry since 2007 and represent the benchmark of achievement and best practice in a variety of fields. Award winners are nominated and chosen by World Finance readers and a panel of independent experts who draw on extensive financial journalism experience and are supported by a research team that ensures award winners are the most deserving in their field.