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About RBC > Corporate Profile > Awards and Recognition > RBC Recognized for Leadership by Credit Counselling Canada

RBC Recognized for Leadership by Credit Counselling Canada

TORONTO, June 15, 2010, Whistler, British Columbia – Credit Counselling Canada (CCC) today awarded RBC Royal Bank with the Creditor of the Year Award at its annual meeting.

The award is open for nominations each year but not always given since it recognizes outstanding insight and support for CCC members and mutual clients. According to David Mohammed, Chair of CCC, RBC was a deserving candidate for this year's award because they demonstrated care and compassion for clients by recognizing the continuing importance of credit education and counselling, in addition to debt recovery intervention.

"RBC's continued support of not-for-profit credit counselling and education services is a testament to their leadership and commitment to helping Canadians who are experiencing financial hardship. We are proud to recognize them as a partner of CCC," said Mohammed.

Jeff Bennett, managing director, RBC Collections accepted the award on behalf of the bank.

"We feel that Canadians are well served by the members of CCC who help our customers improve their financial literacy skills before they hit a financial wall. By supporting not-for-profit credit counselling, RBC is helping Canadians handle their money wisely and in many instances turn their lives around before needing debt management intrusion. Great work is being done here," said Bennett.

In 2009, the award was given to Canadian Tire Bank for its support of CCC's efforts to help Canadians rebuild their credit ratings after the successful repayment of debt, while understanding the difficulties many consumers face in doing so.

Credit Counselling Canada is the country's only national not-for-profit credit counselling association with members in every province ready to serve Canadians. CCC member agencies work at the community level to provide service to individuals and families including unbiased financial assessments, confidential counselling and financial education.

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