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Top online satisfaction score earned by RBC Direct Investing

Honoured with Dalbar Service Award for second straight year

TORONTO, February 12, 2009 – In recognition of "providing a consistently excellent client experience", RBC Direct Investing has earned the prestigious Dalbar Service Award for the second consecutive year.

RBC Direct Investing rated a 2.59 out of a possible maximum score of 3.00 in Dalbar Inc.'s 2008 Direct Brokerage Sales Effectiveness Rankings and Trendings Report. The annual industry-wide survey rates client services provided by online brokerages across Canada.

"To win Dalbar's top service award two years in a row is a true measure of the extra effort our entire team extends into ensuring each of our self-directed investors receives the very best services in Canada," says Jason Storsley, incoming president and CEO of RBC Direct Investing. "We know our investors want the convenience and value we offer, and appreciate the service and resources we provide both online and by phone."

"Self-directed investors include people who trade online frequently as well as those who take more of a long-term view," adds Storsley. "The Dalbar rankings show us that we met the needs of a wide range of clients throughout 2008 - in the year ahead we'll be working even harder to ensure we're providing each of them with everything they need to succeed as online investors."

RBC Direct Investing was ranked in the first quartile for 11 of the 12 months that online brokerage services across Canada were tested as part of Dalbar Inc.'s annual industry-wide survey. RBC Direct Investing also received the highest score for online satisfaction for web-based transactions.

Dalbar is a well-recognized independent third party rating organization that measures self-service brokerages in terms of investor behaviour, customer satisfaction, service quality, communications, Internet services, and financial professional ratings.

About RBC Direct Investing

RBC Direct Investing, one of Canada's leading discount brokers, is a wholly owned subsidiary of Royal Bank of Canada, providing leading-edge tools and resources for investors who prefer to manage all or a portion of their investment portfolio. Clients have access to their investments 24/7 online or by phone and can choose from a broad range of investment products including stocks, bonds, GICs, T-bills and over 2,500 mutual funds. Clients can qualify for trade commissions as low as $6.95 flat ( and have exclusive access to over 40 Series D RBC Funds across a variety of asset classes with lower management fees starting from 0.68 per cent (

For further information about RBC Direct Investing please visit:

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