Top online satisfaction score earned by RBC Direct Investing
Honoured with Dalbar Service Award for second straight year
TORONTO, February 12, 2009 – In recognition of
"providing a consistently excellent client experience",
RBC Direct Investing has earned the prestigious Dalbar Service
Award for the second consecutive year.
RBC Direct Investing rated a 2.59 out of a possible maximum
score of 3.00 in Dalbar Inc.'s 2008 Direct Brokerage Sales
Effectiveness Rankings and Trendings Report. The annual industry-wide
survey rates client services provided by online brokerages
across Canada.
"To win Dalbar's top service award two years in a row
is a true measure of the extra effort our entire team extends
into ensuring each of our self-directed investors receives
the very best services in Canada," says Jason Storsley,
incoming president and CEO of RBC Direct Investing. "We
know our investors want the convenience and value we offer,
and appreciate the service and resources we provide both online
and by phone."
"Self-directed investors include people who trade online
frequently as well as those who take more of a long-term view,"
adds Storsley. "The Dalbar rankings show us that we met
the needs of a wide range of clients throughout 2008 - in
the year ahead we'll be working even harder to ensure we're
providing each of them with everything they need to succeed
as online investors."
RBC Direct Investing was ranked in the first quartile for
11 of the 12 months that online brokerage services across
Canada were tested as part of Dalbar Inc.'s annual industry-wide
survey. RBC Direct Investing also received the highest score
for online satisfaction for web-based transactions.
Dalbar is a well-recognized independent third party rating
organization that measures self-service brokerages in terms
of investor behaviour, customer satisfaction, service quality,
communications, Internet services, and financial professional
ratings.
About RBC Direct Investing
RBC Direct Investing, one of Canada's leading discount brokers,
is a wholly owned subsidiary of Royal Bank of Canada, providing
leading-edge tools and resources for investors who prefer
to manage all or a portion of their investment portfolio.
Clients have access to their investments 24/7 online or by
phone and can choose from a broad range of investment products
including stocks, bonds, GICs, T-bills and over 2,500 mutual
funds. Clients can qualify for trade commissions as low as
$6.95 flat (www.rbcdirectinvesting.com/lowtrades)
and have exclusive access to over 40 Series D RBC Funds across
a variety of asset classes with lower management fees starting
from 0.68 per cent (www.rbcdirectinvesting.com/seriesd).
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For further information about RBC Direct Investing please
visit: www.rbcdirectinvesting.com
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