TORONTO — January 15, 2008— RBC Direct Investing has received Dalbar's 2007 Direct Brokerage Service Award, given to the Canadian Direct Brokerage firm providing the best overall service to their investors over the calendar year.
Dalbar Inc. is an independent third party that examines the service quality provided by the country's largest self-service brokerages. RBC was ranked on a number of factors including product knowledge, professionalism, and ability to provide value-added service. Also included in the evaluation of service is the effectiveness of e-mail communication, telephone wait times, e-mail response times, and the client's overall online experience.
"Winning this award is a testimony of our ongoing efforts to provide our self-directed investors with greater convenience, value and rewards for their business," said Doug Coulter, president and CEO of RBC Direct Investing. "It speaks volumes about our employees and their ongoing commitment to provide our clients with an outstanding client experience. Our goal is to continue providing the right tools and support to build on the momentum achieved over the past year."