TORONTO, April 16, 2020 - RBC was presented with the 2020 Celent Model Bank of the Year award for delivering personalized client engagement, creating exceptional customer-focused experiences and building digital literacy among employees. In particular, the award highlights RBC’s world-class digital activation strategy and its efforts to personalize the RBC Mobile app through NOMI Budgets, the RBC Mobile Student Edition and mobile banking enhancements for small business owners.
The Model Bank of the Year is the highest honour bestowed by Celent and, each year, it is given to the financial institution that best demonstrates industry leading digital and technology practices to drive success in banking.
“This is the culmination of many years of hard work and dedication from our teams,” said Peter Tilton, SVP Digital, RBC. “We’ve known for the past year that we’ve been the clear digital leader in digital activation, net promoter score and account opening metrics amongst banks in North America. This award only further galvanizes our leadership position. Through innovation and investment in the right technology, RBC has positioned itself to deliver world-class experiences that are highly personalized to the individual. At a macro level, we’re creating unique experiences for specific segments, like students and entrepreneurs, and at a micro level we’re tailoring advice and insights to the individual through our NOMI suite of capabilities. These experiences are designed to grow with our clients over time and adapt to their changing needs.”
This is the first time RBC has won the Model Bank of the Year Award. In 2019, RBC received a Celent Model Bank Award for its application programming interface (API) strategy. That year, RBC was recognized for its work launching three API platforms to develop client solutions.
In 2018, RBC won Model Bank Awards for NOMI Insights and NOMI Find & Save in the Personal Financial Experience category, and its digital employee activation strategy in the Employee Productivity category. NOMI Insights and NOMI Find & Save are RBC’s AI based digital services that provide clients with insights into their finances and savings, respectively.