Artificial Intelligence is poised to reshape how value is created across Canada’s economy. To understand that shift, RBC Thought Leadership interviewed more than two dozen firms that are on the frontlines of building or deploying AI for Bridging the Imagination Gap: How Canadian Companies Can Become Global Leaders in AI Adoption. The report distilled the patterns that emerged from those conversations.
Building on that report, the series of case studies go a level deeper: following one company’s journey through specific problems, pivots and opportunities, helps illustrates the strategic choices and policy conditions that turn technical promise into economic and societal value.
Summary
Internal validation matters. Schneider Electric proved AI’s value both internally and in customer offers. Starting with supply chain projects that freed up millions to invest in predictive tools that reduced downtime. This internal credibility gave the company the confidence to embed AI directly into products and services.
Governance can be an advantage. By treating the EU AI Act as a design specification rather than red tape, Schneider built compliance into its MLOps machine-learning pipeline. This not only eased adoption internally but also created a “trust premium” with customers.
Centralization drives scale. A 350-person AI Hub concentrated scarce expertise, standardized tools, and linked directly to executive decision-making, turning AI into a repeatable capability rather than scattered experiments.
Future readiness requires sovereignty and edge leadership. Focusing on trust and compliance, Schneider is positioning itself to thrive in a world where data localization and sovereignty increasingly shape industrial competition.
When most people picture electronics manufacturing, they think of smart chips, GPUs, CPUs and capacitors. But it’s the hidden circuitry under the hoods that makes our world hum efficiently : a lattice of switches, sensors, drives, control panels, and interconnected IoT systems that silently, safely and reliably switch on lights, move elevators and keep servers cool.
Schneider Electric, the 189‑year‑old French manufacturing group, is the giant behind that invisible architecture. With €38.2 billion in annual revenue,1 177,000 employees, and operations in more than 100 countries, it manufactures the circuitry and control systems that power buildings, factories, grids and data‑centres.
2Schneider has maintained operations in Canada3for more than 100 years, with roughly 3,000 individuals across 10 provinces. Its products are featured in 40% of residences and 50% of commercial buildings in Canada.4
Schneider’s value to the global economy is twofold: it supplies5 the hardware and software that makes modern life possible and shepherds one of the world’s most distributed industrial supply chains6.
Yet even Schneider was not immune to the pandemic’s shock waves. By late 2020, COVID-19’s stop-start demand swings left warehouses bulging with unsold stock while plants struggled for parts. Across a network of 162 factories7, roughly 300,000 stock-keeping units (SKUs)8 and around revenues fell 6.4% organically9 in the first quarter of 2020, year-on-year, putting billions at risk.
Faced with this disruption, Schneider had to decide whether to keep tweaking legacy systems or take a chance on machine learning. They chose the latter. Starting small, at one its North‑American switch‑gear plants, Scheider’s AI team trained a gradient‑boost model on three years of order history, macro indicators and pandemic mobility data. Six weeks later, there were double‑digit gains in forecast accuracy, safety‑stock days fell by a third, and the pilot resulted in considerable savings. The result became the catalyst for further exploring AI capabilities, that delivered great results in the energy management space. The strategic move to scaling AI initiatives globally resulted in creating Schneider’s centralized AI Hub.
How did Schneider Electric transform multiple AI pilots into a global capability, and lead in enterprise AI deployment? To find out, RBC Thought Leadership sat down with Cédric Bureau, Senior Principal Product Manager for Artificial Intelligence at Schneider Electric, to unpack four key strategies the company implemented while scaling its AI capabilities, and the insights they offer today.
Choosing the Next Play
Schneider Electric has thrived under Europe’s regulation-first approach, aligning early with the EU AI Act and embedding compliance into its operating model. This strategy has given it a competitive edge: customers see its solutions as “regulation-ready,” and regulators view the company as a trusted partner.
But the future of regulation may expose the company to competing paradigms, in which the EU resides in the middle. In the United States, a market-led approach prioritizes rapid innovation, with looser rules and fewer documentation burdens. China, meanwhile, pursues a state-steered model, demanding tight government oversight and strict localization of data. Each system pulls global players in different directions, and supply chains are increasingly split along regulatory lines.
Numbers
| €38.2 b | 2024 revenue |
| €4.3 b | Net 2024 income |
| 177 000 | Number of employees |
| 162 | Number of manufacturing sites, globally |
| 1836 | Number of continents GeologicAI is active in. |
| 100+ | Number of countries Schneider Electric maintains operations in |
| 5% | Per cent of firms in the mining sector that currently use AI. |
| 20,000 | Number of active, global patents |
| 1st | Ranking in Corporate Knights Global 100 most sustainable corporations |

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Project Lead
Reid McKay, Director Technology Policy, RBC Thought Leadership
Contributions
Special thanks to Janice Stein, Founding Director, Munk School of Global Affairs & Public Policy and Nicole Harris, Graduate Student, Munk School of Global Affairs & Public Policy.
Schneider Electric – 2023 Universal Registration Document
Schneider Electric. (2023). Universal Registration Document 2023. https://www.se.com/ww/en/assets/564/document/462018/2023-universal-registration-document.pdf
Ibid
Schneider Electric – Made in Canada (Campaign Page)
Schneider Electric. (n.d.). Made in Canada. https://www.se.com/ca/en/work/campaign/local/made-in-canada/
Ibid
Schneider Electric – Global Factsheet
Schneider Electric. (2023). Schneider Electric Factsheet. https://www.se.com/ww/en/assets/564/document/373425/schneider-electric-factsheet.pdf
Chief Executive – Supplier Count
Woods, J. (2023). How Schneider Electric brings suppliers along for new opportunities. Chief Executive.
https://chiefexecutive.net/how-schneider-electric-brings-suppliers-along-for-new-opportunities/#:~:text=20%2C000%20around%20the%20world
Schneider Supply Chain Recognition Release
Schneider Electric. (2020). Schneider Electric global supply chain recognized with 2020 Power of the Profession Award [Press release]. https://www.se.com/ww/en/about-us/newsroom/news/press-releases/schneider-electric-global-supply-chain-recognized-with-2020-power-of-the-profession-award-5f046d5212574a1e9011ba66
Chief Executive – Supplier Ecosystem
Woods, J. (2023). How Schneider Electric brings suppliers along for new opportunities. Chief Executive.
https://chiefexecutive.net/how-schneider-electric-brings-suppliers-along-for-new-opportunities/#:~:text=The%20company%20offers%20just%20under%20300%2C000%20SKUs
Datacenter Dynamics – Q1 Impact
DatacenterDynamics. (2020). Covid-19 impacts Schneider Electric’s first quarter; digital business remains strong.
https://www.datacenterdynamics.com/en/news/covid-19-impacts-schneider-electrics-first-quarter-digital-business-remains-strong/
EcoStruxure Building Advisor
Schneider Electric. (n.d.). EcoStruxure™ Building Advisor. http://se.com/ca/en/product-range/39297330-ecostruxure-building-advisor/
Schneider Electric Global AI Hub
Schneider Electric. (n.d.). Artificial Intelligence Hub. https://www.se.com/ww/en/work/solutions/artificial-intelligence/hub.jsp
EU Artificial Intelligence Act – Article 14
European Union. (2024). EU Artificial Intelligence Act – Article 14: Human oversight. https://artificialintelligenceact.eu/article/14/
EU Artificial Intelligence Act – Article 10
European Union. (2024). EU Artificial Intelligence Act – Article 10: Data and data governance. https://artificialintelligenceact.eu/article/10/
IEEE Ethically Aligned Design, Version 2
IEEE. (2018). Ethically aligned design: A vision for prioritizing human well-being with autonomous and intelligent systems (Version 2). https://standards.ieee.org/wp-content/uploads/import/documents/other/ead_v2.pdf
IEC Artificial Intelligence Overview
International Electrotechnical Commission. (n.d.). Artificial intelligence (AI). https://www.iec.ch/ai
OECD AI Principles
OECD. (2019). OECD AI Principles. https://oecd.ai/en/ai-principles
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