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RBC Vision Statement: Earning the Right to be our Clients' First Choice

 

ROYAL BANK OF CANADA, which trades as RY on the TSX and NYSE, and its subsidiaries operate under the master brand name of RBC Financial Group. We have five major lines of business: personal and commercial banking (RBC Banking), wealth management (RBC Investments), insurance (RBC Insurance), corporate and investment banking (RBC Capital Markets) and transaction processing (RBC Global Services). We are Canada’s largest financial institution as measured by market capitalization and assets, and one of North America’s leading diversified financial services companies. We employ over 60,000 people who serve more than 12 million personal, business and public sector clients through offices in North America and some 30 countries around the world.

In Canada, we have strong positions in all of our lines of business. In personal and commercial banking, we rank first or second in most retail products including mortgages and deposits. In wealth management, we have the leading full-service brokerage operation (by assets), the largest private bank, the top mutual fund provider among Canadian banks and the second-largest self-directed brokerage operation (by number of accounts). In corporate and investment banking, we continue to be the top-ranked securities underwriter and a leading mergers and acquisitions advisor. We are the largest Canadian bank-owned insurer, one of the fastest growing in the country, and a leader in travel insurance and creditor products. We also have by far the largest custody operations in the country. Our domestic delivery network includes nearly 1,300 branches and other units, and 4,100 banking machines. Currently, we have 2.6 million online and 2.4 million telephone clients.

In the United States, we provide personal and commercial banking, mortgage origination, insurance, full-service brokerage and corporate and investment banking services to over two million clients through RBC Centura and its subsidiaries RBC Mortgage and RBC Builder Finance, as well as through RBC Insurance, RBC Dain Rauscher and RBC Capital Markets.

We also have a retail network in the Caribbean and the Bahamas. Outside North America, we provide corporate and investment banking, trade finance, correspondent banking, treasury and securities custody services to business clients, and private banking services to individuals. We also have a major presence in the global reinsurance market.

VALUES
– Excellent service to clients
and each other
– Working together to succeed
– Personal responsibility
for high performance
– Diversity for growth and innovation
– Trust through integrity in
everything we do
   
GOALS
  To be recognized as:
 –  The undisputed lead provider
of integrated financial services
in Canada
 –  A best-in-class provider of personal
and business financial services
in the United States
 –  A premier provider of selected
global financial services
   
STRATEGIC PRIORITIES
 –  Strong fundamentals
 –  Superior client experience
 –  Cross-enterprise leverage
 – 

North American expansion