Strategic Priorities
Our clients' first choice
Responding to You
Serving our Stakeholders
Financial Review
Other Information
Serving Our Stakeholders

Our clients
We are committed to building strong, long-term relationships with our clients. Reflecting this commitment, we have added superior client experience to our strategic priorities in support of our new vision statement. The RBC client experience is premised on proactively offering insights into their financial needs, delivering solutions and providing a superior service experience through every point of contact. Integral to providing a superior client experience is prompt, efficient attention to complaints. For concerns not resolved through our established complaint management process, the Office of the Ombudsman provides an impartial appeal avenue.

Our shareholders
We are focused on maximizing long-term shareholder value through strong financial performance and returns, disciplined and profitable expansion and cross-enterprise initiatives which grow revenues and reduce costs. We are committed to providing excellent service and disclosure to our shareholders and ensuring the highest standards of corporate governance. Over the past 10 years, an investment in our common shares has provided shareholders with a compound annual total return of 20.3 per cent, placing us third among the 15 leading North American financial services companies to which we compare ourselves. We will endeavour to maintain this valuation leadership. Shareholder information is available at rbc.com/investorrelations.

Our employees
Our people are key to building lasting relationships with our clients and communities and are vital to our ongoing success. To attract and retain a world-class workforce, we focus on a Total Rewards philosophy that extends beyond competitive pay and benefits to include a positive and flexible work environment, innovative learning and career development opportunities, and a strong commitment to valuing diversity. This Total Rewards approach is shaped in part by listening and responding to what employees say they value, such as individual choice and flexibility in their rewards package. RBC Financial Group is widely recognized, both externally and by our employees, as an employer of choice with leading workplace and people management practices. We continually strive to enhance these practices.

Our community
For the last seven years, we have been named the most socially responsible corporation in Canada by KPMG/Ipsos-Reid – a reflection of our commitment and effort to help build healthy communities wherever we do business. This year, we donated more than $37 million worldwide, including grants to after-school programs, funding for health care initiatives and support for community economic development. We also invested over $20 million in amateur athletics, the arts and community events. Our employees contributed countless volunteer hours, too, sharing skills, knowledge and compassion to further enrich the communities where they live and work. But corporate citizenship should be measured not only by a company’s donations, but also by its products, services and programs, the way it does business, and its leadership in key areas of social responsibility. For more information on these aspects of our corporate citizenship, visit rbc.com/community.