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 Here are some fast facts about eBusiness at the companies under RBC Financial Group:
RBC is currently involved in the Canadian eBusiness Initiative (CeBI). CeBI is a voluntary, private-sector initiative dedicated to driving Canadian e-business, focusing on productivity, leadership and innovation. CeBI, created to continue the work of the Canadian e-Business Opportunities Roundtable, operates with the full support of the federal government through the e-Commerce Branch of Industry Canada.
Craig Smith, Vice-President, New Business Development, eBusiness, RBC Financial Group is a member of the CeBI Business e-Transformation team. This team was formed to develop initiatives to increase the adoption of e-business practices by small and medium size Canadian businesses, particularly supply chain management and procurement.
For more information about CeBI or the Business e-Transformation team, contact Craig Smith at craig.smith@rbc.com, or visit their website at www.cebi.ca. Royal Bank of Canada had the highest share (21%) of Canadian adults who have conducted Online
Banking in the past 3 months. (Comquest Research, March 2001) Royal Bank of Canada is the first financial institution in Canada to integrate systems so
that clients can use a single log on to access their chequing account, line of credit,
mortgage account, investment account and registered retirement savings account. Royal Bank of Canada has a customer penetration rate of 24% for Online Banking (Average of top 15 US
Banks is 16%). (Credit Suisse First Boston, 2001) Over 1,000 mobile bankers are equipped with the same network platform as branch based
bankers. The RBC group of companies offer the same suite of investment products (including mortgages, RSPs,
GICs and mutual fund products) in customers' homes and offices as it does in the branch
network. The RBC group of companies' unique CRM strategy enables the organization to provide
highly customized personalized service to its 10 million customers worldwide through an
integrated network of branches, bank machines, the Internet and state-of-the-art call centres. In its 2000 Benchmark Survey, leading consulting group, GartnerGroup recognizes Royal Bank of Canada for its "Best In Class Computing Efficiencies." -
Royal Bank of Canada formed a high profile alliance with America Online
in July of 1999. The strategic alliance included Royal Bank of Canada's
acquisition of a 20 percent equity stake in AOL Canada Inc. and gives
Royal Bank of Canada customers increased online services and access
to valuable content. The alliance provides both companies with opportunities
to co-brand and bundle services and collaborate on a range of ecommerce
initiatives. Since the time of the AOL acquisition, the Royal Bank
of Canada online customer base has grown from approximately 300,000
to 3 million.
RBC Financial Group is the first institution in Canada to offer account aggregation. Introduced in January 2002, the service is called My View and enables customers to view all their accounts on a single balances sheet, including accounts at other financial institutions.
Did you know?
- RBC Financial Group was the first Canadian financial institution to install a computer, when it installed its first IBM 1401 in 1961
- RBC launched www.royalbank.com in 1995 (now renamed www.rbcroyalbank.com)
- RBC launched Internet banking in 1996
- 7.03% of RBC banking transactions* are completed online
- Over 2.5 million bill payments are made online at RBC each month
- RBC Financial Group has 2.4 million telephone banking customers
- 2% of RBC transactions* are completed via telephone banking
* Debits and credits to accounts
rbcroyalbank.com has...
- 6 million visitors a month/200,000 visitors a day
- 6,400 pages of content
- 3 million Canadian online customers
- approximately 36,000 client e-mails a month
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