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We strive to operate with integrity at all times, sustaining our company’s long-term viability while
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RBC’s history of corporate responsibility contains many significant “firsts.” We produced our first social report in 1985, and I like to think we have remained true to the philosophy then outlined by my predecessor, Rowland Frazee. “A business organization is made up, first and foremost, of people,” he said. “If the organization is to be a good citizen, it is because people make it so, as an expression of their own values.” Then, he outlined the principles underlying our approach to responsibility as “the degree to which we are faithful to, and successful in pursuing our purpose: to provide world-class banking and financial services, while being a sound business enterprise and a good corporate citizen.” In fact, these first principles have been a constant at RBC throughout our 136-year history. We strive to operate with integrity at all times, sustaining our company’s long-term viability while contributing to the present and future well-being of all our stakeholders. RBC’s 2004 Corporate Responsibility Report is an account of how well we are living up to these first principles: including an overview of our business practices, our leadership in providing banking and financial services, our economic impact on the regions in which we do business, and our support for community causes. We believe that living up to our first principles is an ongoing commitment, as is being transparent about our progress. RBC produces information about our corporate responsibility performance in a number of places – including this report and our 2004 annual report. We made significant efforts to broaden our disclosure in 2004 by producing a detailed Sustainability Report on our external website and incorporating international standards for corporate responsibility reporting. This is still an evolving area, and we support the work of the Global Reporting Initiative in its efforts to provide a common language for transparent reporting. We are very proud to have received awards and recognition for our leadership in corporate responsibility and governance, including the prestigious award for “Canada’s Most Respected Corporation.” But we also know that corporate responsibility is a journey, not a destination; so we continue to look at ways to improve our performance as a good corporate citizen while producing strong financial results for our stakeholders. I invite you to read our 2004 Corporate Responsibility Report, or to browse through the areas you’re interested in. Please visit our website for more information and to give us your feedback.
Gordon M. Nixon RBC’s Vision: RBC’s Values: |
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