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About RBC > Corporate Profile > Awards and Recognition > RBC recognized as #1 Banking Brand in Canada, #1 Banking-based Insurance Brand, #8 Wealth and Asset Management Brand Globally and #14 Banking Brand Globally

RBC recognized as #1 Banking Brand in Canada, #1 Banking-based Insurance Brand, #8 Wealth and Asset Management Brand Globally and #14 Banking Brand Globally

TORONTO, February 2, 2015 - According to the 2015 Brand Finance Banking 500, RBC is the #1 Banking Brand in Canada, #1 Banking-based Insurance Brand Globally, #8 Wealth and Asset Management Brand Globally and #14 Banking Brand Globally. The annual study conducted by Brand Finance ranks the world's biggest banks by their brand value, which reflects the premium generated by the brand in the industry.

Brand Finance is an independent brand valuation firm that tracks over 3,500 top companies worldwide. Brand value takes into account both brand equity and financial performance, which includes: revenue, cost of capital, ethical practices, consumer loyalty, and market share.

Royal Bank of Canada is Canada's largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management services, insurance, investor services and capital markets products and services on a global basis. We employ approximately 78,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 38 other countries. For more information, please visit rbc.com.

RBC supports a broad range of community initiatives through donations, sponsorships and employee volunteer activities. In 2014, we contributed more than $111 million to causes worldwide, including donations and community investments of more than $76 million and $35 million in sponsorships.

 

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