April 24 2007 - RBC ranks among the Top 100 Most Powerful Brands globally in the second annual BrandZ Top 100 Most Powerful Brands survey. With a ranking of 39th, RBC is the first Canadian company to make the list
According to the survey, the RBC brand is valued at US$13.6 billion. The global ranking was conducted by Millward Brown Optimor, a global market research and consulting firm.
The Top 100 survey combines consumer measures of brand equity with financial measures to determine a financial value of a company's brand. The ranking identifies the most powerful brands in the world as measured by their dollar value.
The study interviewed more than one million consumers annually and covers 39,000 brands worldwide. For detailed information on the Top 100 ranking, visit Millward Brown .