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Business profile
The RBC U.S. and International Personal and Business segment consists of RBC Centura (personal and business banking in the U.S.), Caribbean banking, RBC Dain Rauscher (U.S. wealth management) and
Global Private Banking.
Brands
RBC Centura
RBC Dain Rauscher
RBC Builder Finance
Royal Bank of Canada Global Private Banking
RBC Royal Bank of Canada
| Strategy |
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Leverage the global resources of RBC to develop local solutions for our individual and business clients. |
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Focus on businesses, business owners and professionals to build a leading banking position in the Southeast U.S. market. |
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Enhance our market position in the Caribbean. |
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Deliver a broad range of integrated advisory and balance sheet solutions for our wealth management clients across the U.S. and around the globe. |
| Key operating highlights |
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Improved business performance at RBC Centura by increasing loans and deposits, while reducing expenses. |
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Generated strong revenue in the Caribbean reflecting improved sales management processes. |
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Increased fee-based assets at RBC Dain Rauscher by 24 per cent. |
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Introduced an integrated wealth management model for Global Private Banking high net worth clients. |
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