Business profile
The RBC Canadian Personal and Business segment is a premier manufacturer, marketer and distributor of financial products and services, achieving leading market share in most key markets with an extensive distribution network of proprietary, third-party and specialized sales forces and strong client analytics.
Brands
RBC Royal Bank
RBC Investments
RBC Dominion Securities
RBC Insurance
RBC Liberty Insurance
Strategy
• Optimize our distribution channels.
• Simplify processes and structures.
• Focus on high-return markets.
| Key operating highlights |
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RBC Asset Management was the industry leader in sales of long-term mutual funds with more than $6 billion in net sales in 2005. |
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Introduction of innovative credit card products like the Starbucks Duetto Visa Card and the RBC Cathay Pacific Visa Platinum Card contributed to growth in our credit card business. |
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RBC Insurance opened its first two new concept multi-line insurance outlets located next to RBC Royal Bank branches. |
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