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Business profile
The RBC Canadian Personal and Business segment is a
premier manufacturer, marketer and distributor of
financial products and services, achieving leading
market share in most key markets with an extensive
distribution network of proprietary, third-party and
specialized sales forces and strong client analytics.
Brands
RBC Royal Bank
RBC Investments
RBC Dominion Securities
RBC Insurance
RBC Liberty Insurance
Strategy
• Optimize our distribution channels.
• Simplify processes and structures.
• Focus on high-return markets.
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Key operating highlights
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RBC Asset Management was the industry leader in
sales of long-term mutual funds with more than $6
billion in net sales in 2005.
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Introduction of innovative credit card products like
the Starbucks Duetto Visa Card contributed
to growth in our credit card business.
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RBC Insurance opened its first two new concept
multi-line insurance outlets located next to RBC
Royal Bank branches.
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