Business profile
The RBC Canadian Personal and Business segment is a premier manufacturer, marketer and distributor of financial products and services, achieving leading market share in most key markets with an extensive distribution network of proprietary, third-party and specialized sales forces and strong client analytics.

Brands
RBC Royal Bank
RBC Investments
RBC Dominion Securities
RBC Insurance
RBC Liberty Insurance

Strategy
• Optimize our distribution channels.
• Simplify processes and structures.
• Focus on high-return markets.

Key operating highlights
•  RBC Asset Management was the industry leader in sales of long-term mutual funds with more than $6 billion in net sales in 2005.
Introduction of innovative credit card products like the Starbucks Duetto Visa Card and the RBC Cathay Pacific Visa Platinum Card contributed to growth in our credit card business.
RBC Insurance opened its first two new concept multi-line insurance outlets located next to RBC Royal Bank branches.

 

 

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