Values >  Excellent service to clients and each other > Working together to succeed > Personal responsibility for high performance > Diversity for growth and innovation > Trust through integrity in everything we do		Goals   To be recognized as: >  The undisputed lead provider of integrated financial services in Canada > A best-in-class provider of personal and business financial services in the United States > A premier provider of selected global financial services		Strategic priorities >  Strong fundamentals > Superior client experience > Cross-enterprise leverage > North American expansion

Corporate profile
Royal Bank of Canada, which trades as RY on the TSX and NYSE, and its subsidiaries operate under the masterbrand RBC Financial Group and may be referred to in this text as RBC. We are Canada’s largest bank as measured by market capitalization and assets, and one of North America’s leading diversified financial services companies. We employ over 60,000 people who serve more than 12 million personal, business and public sector clients through offices in North America and some 30 countries around the world.

In Canada, we have strong positions in all businesses. In personal and commercial banking, we rank first or second in most retail products including mortgages and deposits. In investments, we have the leading full-service brokerage operation (by assets), the top mutual fund provider among Canadian banks and the second-largest self-directed brokerage operation (by assets). We are the largest Canadian bank-owned insurer, one of the fastest growing in Canada, and a leader in travel insurance, creditor products and individual disability insurance. In corporate and investment banking, we continue to be the top-ranked securities underwriter and a leading mergers and acquisitions advisor. We also have by far the largest custody operations in the country. Our domestic delivery network includes 1,433 branches and other units, and 3,999 banking machines. Currently, we have 3.1 million online and 2.4 million telephone clients.

In the United States, we provide personal and commercial banking, mortgage origination, insurance, full-service brokerage and corporate and investment banking services to over two million clients through RBC Centura, RBC Mortgage, RBC Builder Finance, RBC Insurance, RBC Liberty Insurance, RBC Dain Rauscher and RBC Capital Markets.

We also have a retail network in the Caribbean and the Bahamas. Outside North America, we provide corporate and investment banking, trade finance, correspondent banking, treasury and securities custody services to business clients, and private banking services to individuals. We also have a presence in the global reinsurance market.