RBC supports Bears on Broadway for CancerCare Manitoba
|
|
|
62 life-sized polar bears lumbered
from their winter den to Broadway Avenue in Winnipeg,
Manitoba to help raise funds for the CancerCare Manitoba
Foundation, Pictured here is RBC's ABEARiginal - Journey
to Spirit, whose coat was designed by Aboriginal artist
Natalie Rostard.
|
Learning that you or a loved one has cancer or a blood disorder
can be devastating. That's where CancerCare Manitoba (CCMB)
comes in. This not-for-profit agency has two goals: to enhance
the quality of life for those living with cancer and blood
disorders, and to improve the control of cancer for all Manitobans.
Throughout the summer of 2005, the CCMB marked its 75th anniversary
with "Bears on Broadway". This campaign to raise
funds and awareness was hard to miss: its centerpiece was
a display of 62 life-sized polar bears lining Broadway Avenue
in Winnipeg, the province's capital city. Fifty-one artists
from across Manitoba designed and painted the Bears' colourful
coats.
RBC Foundation donated $12,500 to sponsor one of those bears:
"ABEARignial - Journey to Spirit," which weighed
in at 8,000 pounds, and stood 7 feet tall, wearing a coat
designed and painted by Aboriginal artist Natalie Rostard.
"As many as 50 per cent of cancers can be prevented
through healthy lifestyles," said Andrew Paterson, Chairman
of the CancerCare Manitoba Foundation Board. "The Bears
on Broadway project was designed to highlight some of the
simple steps people can take that will have a major impact
on cancer statistics in Manitoba."
In total, Bears on Broadway raised $350,000 to support the
Prostate Cancer Biomarkers research project.
Since 1992, RBC has donated $308,500 to CancerCare Manitoba
Foundation.
|
