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About RBC > Corporate Profile > Vision and Values

Purpose, Vision, Values, and Goals


Helping clients thrive and communities prosper



To be among the world’s most trusted and successful financial institutions



  • Client First: We will always earn the right to be our clients’ first choice
  • Collaboration: We win as One RBC
  • Accountability: We take ownership for personal and collective high performance
  • Diversity & Inclusion: We embrace diversity for innovation and growth
  • Integrity: We hold ourselves to the highest standards to build trust


  • To be the undisputed leader in financial services
  • Preferred partner to U.S. corporate, institutional and high net worth clients
  • Leading financial services partner in select financial centres

Financial Performance

For Financial highlights, annual reports, quarterly information and other financial results, see our Investor Relations site.

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Corporate Responsibility

We strive to have a positive economic, environmental and social impact and to provide responsible leadership wherever we operate.

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