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About RBC > Corporate Profile > Vision and Values

Vision and Values


Always earning the right to be our clients' first choice


Strategic Goals

  • In Canada, to be the undisputed leader in financial services.
  • Globally to be a leading provider of capital markets, investor and wealth management solutions.
  • In targeted markets to be the leading provider of select financial services.


  • Excellent service to clients and each other
  • Working together to succeed
  • Personal responsibility for high performance
  • Diversity for growth and innovation
  • Trust through integrity in everything we do

Financial Performance

For Financial highlights, annual reports, quarterly information and other financial results, see our Investor Relations site.

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Corporate Responsibility

We strive to have a positive economic, environmental and social impact and to provide responsible leadership wherever we operate.

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