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Vision and Values

 

Vision

Always earning the right to be our clients' first choice.

Strategic goals

To be recognized as:

  • To be the undisputed leader in financial services in Canada
  • To build on our strengths in banking, wealth management and capital markets in the United States
  • To be a premier provider of selected global financial services

Values

  • Excellent service to clients and each other
  • Working together to succeed
  • Personal responsibility for high performance
  • Diversity for growth and innovation
  • Trust through integrity in everything we do

 

 

 

Related Links
  Financial Highlights (pdf)
  Annual Reports and Proxy Circulars
  Financial Performance
  RBC and Diversity
  RBC and the Environment

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  rbc.com is an online information service operated by Royal Bank of Canada.Last modified: 09/07/2005 15:50:09