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About RBC > Corporate Profile > Vision and Values

Purpose, Vision, Values, and Goals


Helping clients thrive and communities prosper



To be among the world’s most trusted and successful financial institutions



Client First: We will always earn the right to be our clients’ first choice

Collaboration: We win as One RBC

Accountability: We take ownership for personal and collective high performance

Diversity & Inclusion: We embrace diversity for innovation and growth

Integrity: We hold ourselves to the highest standards to build trust



In Canada:

To be the undisputed leader in financial services

In the U.S.:

To be the preferred partner to corporate, institutional and high net worth clients and their businesses

In select global financial centres:

To be a leading financial services partner valued for our expertise


How We Will Win

Sustainable Growth

Exceptional Client Experience

Best Talent

Simplify. Agile. Innovate.

Community & Social Impact


Financial Performance

For Financial highlights, annual reports, quarterly information and other financial results, see our Investor Relations site.

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Corporate Citizenship

We strive to have a positive economic, environmental and social impact and to provide responsible leadership wherever we operate.

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