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About RBC > Corporate Profile > Vision and Values

Purpose, Vision, Values, and Goals

Purpose

Helping clients thrive and communities prosper

 

Vision

To be among the world’s most trusted and successful financial institutions

 

Values

Client First: We will always earn the right to be our clients’ first choice

Collaboration: We win as One RBC

Accountability: We take ownership for personal and collective high performance

Diversity & Inclusion: We embrace diversity for innovation and growth

Integrity: We hold ourselves to the highest standards to build trust

 

Goals

In Canada:


To be the undisputed leader in financial services

In the U.S.:


To be the preferred partner to corporate, institutional and high net worth clients and their businesses

In select global financial centres:

To be a leading financial services partner valued for our expertise

 
 

Financial Performance

For Financial highlights, annual reports, quarterly information and other financial results, see our Investor Relations site.

Learn More

 
 

Corporate Responsibility

We strive to have a positive economic, environmental and social impact and to provide responsible leadership wherever we operate.

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