About #Make150Count

RBC is celebrating Canada’s 150th by celebrating the people who will shape its future. We challenged young Canadians to #Make150Count, to prove when we invest in youth, great things happen.

What we did

We gave $150 to thousands of young Canadians across the country, and challenged them to use it to make a positive impact. What they did with it was completely up to them - there were no strings attached. All we asked was that they show us, through photos and videos, what they did to #Make150Count.

Olivia used her $150 to put on a bake sale to benefit the Red Door Family Shelter in Toronto.
Why we did it

Instead of looking back, we’re looking forward, to the people who will shape Canada’s future. We believe in the potential of young Canadians and want to empower them to act on their passions, hopes and ambitions – for themselves, for their communities and for Canada.

Richard used his $150 to give youth the opportunity to visit the newly opened National Music Centre in Calgary for free.
Our commitment to youth

RBC is committed to helping build stronger communities and encouraging positive social impact – which are important to our clients and our employees. RBC’s Canada 150 initiative is just one demonstration of our commitment to enable youth to make a lasting impact on their communities and country.