{"id":3344,"date":"2019-10-15T17:46:02","date_gmt":"2019-10-15T17:46:02","guid":{"rendered":"https:\/\/www.rbc.com\/fr\/leadership-avise\/lattrait-des-foules-dans-un-monde-dematerialise\/"},"modified":"2019-10-15T17:46:02","modified_gmt":"2019-10-15T17:46:02","slug":"lattrait-des-foules-dans-un-monde-dematerialise","status":"publish","type":"rbc_tl","link":"https:\/\/www.rbc.com\/fr\/leadership-avise\/innovation\/lattrait-des-foules-dans-un-monde-dematerialise\/","title":{"rendered":"L&rsquo;attrait des foules dans un monde d\u00e9mat\u00e9rialis\u00e9"},"content":{"rendered":"<p>Notre existence est de plus en plus d\u00e9mat\u00e9rialis\u00e9e, mais nous sommes toujours avides d&rsquo;exp\u00e9riences concr\u00e8tes. Rappelons-nous toutes les f\u00eates de visionnement des matchs des Raptors de Toronto qui ont eu lieu au printemps dernier, et le d\u00e9fil\u00e9 qui a clos la saison, \u00e0 laquelle ont pris part plus d&rsquo;un million de partisans. Et le mois dernier, un demi-million de mordus de cin\u00e9ma se sont rendus au Festival international du film de Toronto.<\/p>\n<p>L&rsquo;\u00e9volution de la technologie a chang\u00e9 bien des choses, mais pas le besoin profond qu&rsquo;ont les \u00eatres humains de tisser des liens. L&rsquo;\u00e9conomie exp\u00e9rientielle est florissante, ce qui envoie un signal auquel les innovateurs doivent r\u00e9fl\u00e9chir : les consommateurs d&rsquo;aujourd&rsquo;hui veulent sentir qu&rsquo;ils font partie d&rsquo;un tout. Dans un sondage mondial men\u00e9 par Live Nation, 66 % des r\u00e9pondants ont indiqu\u00e9 qu&rsquo;ils \u00e9taient \u00ab avides d&rsquo;exp\u00e9riences qui les mettent en contact avec de v\u00e9ritables personnes et des \u00e9motions brutes \u00bb.<\/p>\n<p>Pour en savoir plus sur la fa\u00e7on d&rsquo;attirer les foules \u00e0 l&rsquo;\u00e8re num\u00e9rique et sur la force impressionnante du nombre, nous nous sommes entretenus, dans le cadre de la s\u00e9rie Les innovateurs RBC, avec les coresponsables du Festival international du film de Toronto :<\/p>\n<ul>\n<li>Cameron Bailey, directeur artistique et coresponsable, TIFF<\/li>\n<li>Joana Vicente, directrice g\u00e9n\u00e9rale et coresponsable, TIFF<\/li>\n<\/ul>\n<p><\/p>\n<p>Le nombre de m\u00e9nages abonn\u00e9s \u00e0 plusieurs services de diffusion en continu augmente rapidement, mais M<sup>me<\/sup>\u00a0Vicente, qui pense \u00e0 l&rsquo;apparition de la t\u00e9l\u00e9vision et du magn\u00e9toscope, est optimiste quant \u00e0 l&rsquo;avenir des salles de cin\u00e9ma.<\/p>\n<p>\u00ab Il y a toujours eu des bouleversements de ce genre, dit-elle, et le cin\u00e9ma a toujours tir\u00e9 son \u00e9pingle du jeu. \u00bb<br \/>\nEn cette \u00e9poque de distractions omnipr\u00e9sentes, le cin\u00e9ma est le seul lieu o\u00f9 l&rsquo;on nous demande d&rsquo;\u00e9teindre notre t\u00e9l\u00e9phone. Nous nous laissons emporter par le fil de l&rsquo;histoire, et nous rions ou pleurons avec le reste de l&rsquo;assistance. Et soyons honn\u00eates : rien ne peut surpasser la qualit\u00e9 de l&rsquo;image projet\u00e9e.<\/p>\n<p>\u00ab Vous avez beau avoir un excellent cin\u00e9ma maison, affirme M. Bailey, nous pouvons faire mieux. D\u00e9sol\u00e9 ! \u00bb<\/p>\n<p>Or, l&rsquo;\u00e9volution des habitudes de visionnement n&rsquo;est pas la seule chose \u00e0 retenir de la g\u00e9n\u00e9ralisation de la diffusion en continu. Il convient de s&rsquo;int\u00e9resser \u00e0 l&rsquo;incidence potentielle des donn\u00e9es sur l&rsquo;art cin\u00e9matographique. Les r\u00e9alisateurs pourraient avoir du mal \u00e0 choisir entre leur vision artistique et les facteurs, tir\u00e9s des donn\u00e9es, qui favoriseront leur pr\u00e9sence sur la liste des recommandations de Netflix.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous avons discut\u00e9 de la fa\u00e7on d&rsquo;attirer les foules \u00e0 l&rsquo;\u00e8re num\u00e9rique avec les coresponsables du Festival international du film de Toronto.<\/p>\n","protected":false},"author":209,"featured_media":3345,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"disable_focal_point":true,"featured_image_focal_point":{"x":0.5,"y":0.5},"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"rbc_tl_category":[90,97],"rbc_tl_tag":[100],"class_list":["post-3344","rbc_tl","type-rbc_tl","status-publish","has-post-thumbnail","hentry","rbc_tl_category-innovation","rbc_tl_category-les-innovateurs","rbc_tl_tag-technologie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;attrait des foules dans un monde d\u00e9mat\u00e9rialis\u00e9 - RBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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