{"id":16726,"date":"2026-06-18T13:42:22","date_gmt":"2026-06-18T13:42:22","guid":{"rendered":"https:\/\/www.rbc.com\/fr\/thought-leadership\/trade-zone-canada-needs-to-put-its-sales-hat-on\/"},"modified":"2026-06-18T13:42:23","modified_gmt":"2026-06-18T13:42:23","slug":"trade-zone-canada-needs-to-put-its-sales-hat-on","status":"publish","type":"rbc_tl","link":"https:\/\/www.rbc.com\/fr\/leadership-avise\/la-zone-commerciale\/trade-zone-canada-needs-to-put-its-sales-hat-on\/","title":{"rendered":"Zone commerciale : Le Canada doit mettre sa \u00ab\u00a0casquette de vendeur\u00a0\u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>\u00c9galement dans ce num\u00e9ro&nbsp;:<\/strong> d\u00e9cryptage de six grandes tendances commerciales encore peu visibles et analyse approfondie de quatre secteurs strat\u00e9giques susceptibles de jouer un r\u00f4le cl\u00e9 dans l\u2019\u00e9volution des relations canado-am\u00e9ricaines \u00e0 venir<\/em><\/p>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 id=\"h-echos\" class=\"wp-block-heading has-rbc-bright-blue-color has-text-color has-link-color wp-elements-d4697eac096b3e4fb334e9dc87d12d3b\"><strong>\u00c9chos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que l\u2019\u00e9ch\u00e9ance de l\u2019ACEUM approche et que la rh\u00e9torique s\u2019intensifie (\u00ab&nbsp;Nous n\u2019avons besoin de rien de ce que poss\u00e8de le Canada&nbsp;\u00bb, <a href=\"https:\/\/www.bnnbloomberg.ca\/business\/politics\/2026\/06\/10\/we-dont-need-anything-that-canada-has-trump-says-hes-not-looking-to-renew-north-american-trade-deal\/\" target=\"_blank\" rel=\"noreferrer noopener\">a d\u00e9clar\u00e9 le pr\u00e9sident Donald&nbsp;Trump aux journalistes<\/a> plus t\u00f4t cette semaine), plus de 300&nbsp;dirigeants d\u2019entreprises et responsables gouvernementaux des deux c\u00f4t\u00e9s de la fronti\u00e8re se sont r\u00e9unis \u00e0 Toronto \u00e0 l\u2019occasion du sommet \u00c9tats-Unis\u2013Canada organis\u00e9 par RBC et Eurasia&nbsp;Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques faits saillants&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-black-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"wp-block-paragraph\"><strong>Robert&nbsp;Lighthizer<\/strong>, 18<sup>e<\/sup>&nbsp;repr\u00e9sentant am\u00e9ricain au commerce, a expliqu\u00e9 pourquoi 50&nbsp;ans de d\u00e9ficits commerciaux n\u2019ont laiss\u00e9 aux \u00c9tats-Unis d\u2019autre choix que d\u2019imposer des droits de douane. Et pourquoi, m\u00eame s\u2019il n\u2019\u00e9tait pas le principal contrevenant, le Canada a \u00e9t\u00e9 pris pour cible. Dans un syst\u00e8me politique d\u00e9mocratique, un gouvernement n\u2019a pas des ann\u00e9es pour traiter un enjeu, a-t-il dit. Il doit agir rapidement. Quant \u00e0 l\u2019\u00e9volution des droits de douane \u00e0 venir, M.&nbsp;Lighthizer n\u2019a pas m\u00e2ch\u00e9 ses mots&nbsp;: \u00ab&nbsp;Personne ici n\u2019a de petit-enfant qui verra, de son vivant, l\u2019Am\u00e9rique devenir une \u00e9conomie de libre-\u00e9change.&nbsp;\u00bb<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"wp-block-paragraph\">Quoi qu\u2019il en soit, c\u2019est au Canada de mettre sa casquette de vendeur, a d\u00e9clar\u00e9 <strong>Pete&nbsp;Hoekstra<\/strong>. Bien que l\u2019ambassadeur des \u00c9tats-Unis au Canada ait indiqu\u00e9 que la potasse est \u00e0 peu pr\u00e8s la seule chose dont les \u00c9tats-Unis ont besoin du Canada, les \u00c9tats-Unis restent ouverts aux propositions.&nbsp;M.&nbsp;<strong>Hoekstra<\/strong> a \u00e9voqu\u00e9 l\u2019automobile et le p\u00e9trole, et a m\u00eame avanc\u00e9 plusieurs arguments pour appuyer la position canadienne&nbsp;: des niveaux de r\u00e9mun\u00e9ration similaires, des normes du travail comparables et un \u00e9cosyst\u00e8me profond\u00e9ment int\u00e9gr\u00e9.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;L\u2019Am\u00e9rique d\u2019abord ne signifie pas l\u2019Am\u00e9rique seule&nbsp;\u00bb, a d\u00e9clar\u00e9 <strong>Mark&nbsp;Wiseman<\/strong>, ambassadeur du Canada aux \u00c9tats-Unis, et d\u2019ajouter que les Canadiens ne rappellent pas toujours suffisamment aux Am\u00e9ricains l\u2019importance du Canada. Leur rappeler quoi exactement&nbsp;? D\u2019abord&nbsp;: le Canada est le plus grand acheteur de voitures am\u00e9ricaines \u00e0 l\u2019ext\u00e9rieur des \u00c9tats-Unis. Le principal march\u00e9 d\u2019exportation pour 30 \u00c9tats. Il figure en outre parmi les trois premiers pour presque tous les \u00c9tats. Les Canadiens, par habitant, ach\u00e8tent 40&nbsp;fois plus de biens am\u00e9ricains que l\u2019Union europ\u00e9enne, la Chine et l\u2019Inde.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"wp-block-paragraph\"><strong>Dominic&nbsp;LeBlanc<\/strong>, ministre du Commerce&nbsp;Canada\u2013\u00c9tats-Unis, a soulign\u00e9 que le gouvernement canadien a soumis plusieurs propositions \u00e0 l\u2019administration Trump, tout en construisant une \u00e9conomie canadienne forte et r\u00e9siliente. Le Canada n\u2019est pas un \u00ab&nbsp;spectateur passif&nbsp;\u00bb.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"wp-block-paragraph\">M.&nbsp;Wiseman, de concert avec <strong>Michael&nbsp;Sabia<\/strong>, greffier du Conseil priv\u00e9 et secr\u00e9taire du Cabinet, a clairement indiqu\u00e9 que les efforts de diversification du gouvernement ne signifient pas un d\u00e9couplage de son principal partenaire commercial. C\u2019est \u00ab&nbsp;et&nbsp;\u00bb, pas \u00ab&nbsp;ou&nbsp;\u00bb. Un Canada plus fort, ont-ils tous deux soulign\u00e9, est un partenaire plus solide pour les \u00c9tats-Unis.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"wp-block-paragraph\">M.&nbsp;<strong>Hoekstra<\/strong> n\u2019a pas \u00e9t\u00e9 en d\u00e9saccord, notant que si le Canada est un pays riche, une partie de ces fonds pourrait peut-\u00eatre se diriger vers le sud \u2013&nbsp;peut-\u00eatre vers le Michigan (\u00ab&nbsp;en \u00e9t\u00e9&nbsp;\u00bb), la Floride et l\u2019Arizona. Il a \u00e9galement plaisant\u00e9 au sujet du bourbon du Kentucky, retir\u00e9 de la vente par plusieurs provinces dans le contexte de la guerre commerciale&nbsp;: \u00ab&nbsp;Si vous en voulez, je veillerai \u00e0 ce que vous en obteniez.&nbsp;\u00bb<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 id=\"h-un-nouveau-point-de-convergence\" class=\"wp-block-heading has-rbc-bright-blue-color has-text-color has-link-color wp-elements-6fb196b1d614c97a233463c10701f9f3\"><strong>Un nouveau point de convergence<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s des d\u00e9cennies de coop\u00e9ration \u00e9conomique, un choc commercial survient du c\u00f4t\u00e9 am\u00e9ricain. Dans un rapport publi\u00e9 en amont du sommet \u00c9tats-Unis\u2013Canada, <strong>Frances&nbsp;Donald<\/strong>, premi\u00e8re vice-pr\u00e9sidente et \u00e9conomiste en chef aux Services \u00e9conomiques RBC, souligne que les relations tendues entre les \u00c9tats-Unis et le Canada ont mis au jour plusieurs th\u00e8mes commerciaux peu visibles.&nbsp;Voici quelques \u00e9l\u00e9ments qui m\u00e9ritent d\u2019\u00eatre soulign\u00e9s&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-black-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"wp-block-paragraph\"><strong>Le taux de croissance du commerce mondial a doubl\u00e9 sans les \u00c9tats-Unis.<\/strong> Au lieu de d\u00e9stabiliser l\u2019\u00e9conomie mondiale, la dynamique actuelle pousse le reste du monde \u00e0 se r\u00e9organiser autour du march\u00e9 am\u00e9ricain.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"wp-block-paragraph\"><strong>L\u2019ann\u00e9e de la divergence commerciale du Canada.<\/strong>&nbsp;La hausse des prix de l\u2019or a aid\u00e9 le Canada \u00e0 augmenter ses exportations vers d\u2019autres march\u00e9s, m\u00eame si les exp\u00e9ditions vers les \u00c9tats-Unis ont recul\u00e9 de 6&nbsp;% en 2025.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"wp-block-paragraph\"><strong>Les Canadiens ont pris en main leur protection \u00e9conomique.<\/strong>&nbsp;La r\u00e9duction des voyages vers les \u00c9tats-Unis, le boycottage des alcools am\u00e9ricains et la recherche de produits nationaux t\u00e9moignent de la d\u00e9termination canadienne.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"wp-block-paragraph\"><strong>Le Canada a cr\u00e9\u00e9 plus d\u2019emplois que les \u00c9tats-Unis en 2025.<\/strong> Alors que 68&nbsp;% des exportations canadiennes sont destin\u00e9es aux \u00c9tats-Unis, seulement 12&nbsp;% des emplois d\u00e9pendent de la demande am\u00e9ricaine.<\/p>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"595\" width=\"1024\" src=\"https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Canada-US-A-Slow-Leak-Charts-_Artboard-1-copy-411.png?quality=80&amp;w=1024\" alt=\"\" class=\"wp-image-17009\" srcset=\"https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Canada-US-A-Slow-Leak-Charts-_Artboard-1-copy-411.png 4000w, https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Canada-US-A-Slow-Leak-Charts-_Artboard-1-copy-411.png?resize=300,174 300w, https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Canada-US-A-Slow-Leak-Charts-_Artboard-1-copy-411.png?resize=768,446 768w, https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Canada-US-A-Slow-Leak-Charts-_Artboard-1-copy-411.png?resize=1024,595 1024w, https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Canada-US-A-Slow-Leak-Charts-_Artboard-1-copy-411.png?resize=1536,892 1536w, https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Canada-US-A-Slow-Leak-Charts-_Artboard-1-copy-411.png?resize=2048,1190 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lire l\u2019int\u00e9gralit\u00e9 du rapport de Frances&nbsp;Donald <a href=\"https:\/\/www.rbc.com\/en\/thought-leadership\/the-trade-hub\/a-slow-leak-the-us-canada-trade-shock\/\">ici<\/a>.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 id=\"h-alignement-des-enjeux\" class=\"wp-block-heading has-rbc-bright-blue-color has-text-color has-link-color wp-elements-f5e871003fcd4d40dc69374723940957\"><strong>Alignement des enjeux<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il s\u2019agit de la plus grande relation commerciale bilat\u00e9rale au monde, mais elle est d\u00e9sormais sous tension.&nbsp;<strong>Jordan&nbsp;Brennan<\/strong>, premier directeur g\u00e9n\u00e9ral, Leadership avis\u00e9 RBC, a recens\u00e9 quatre secteurs strat\u00e9giquement importants susceptibles de faire \u00e9voluer les relations \u00c9tats-Unis\u2013Canada \u00e0 l\u2019avenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fabrication automobile&nbsp;: <\/strong>s\u2019appuyer sur la nature d\u00e9j\u00e0 int\u00e9gr\u00e9e du secteur en combinant l\u2019\u00e9nergie propre, l\u2019aluminium et les min\u00e9raux critiques du Canada avec les march\u00e9s financiers am\u00e9ricains, les si\u00e8ges des constructeurs et la demande des consommateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Min\u00e9raux critiques&nbsp;:<\/strong> relier la g\u00e9ologie et l\u2019exploitation mini\u00e8re canadiennes au financement am\u00e9ricain et \u00e0 la demande manufacturi\u00e8re, afin de renforcer la r\u00e9silience des cha\u00eenes d\u2019approvisionnement et la d\u00e9pendance aux min\u00e9raux contr\u00f4l\u00e9s par la Chine.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"625\" width=\"1024\" src=\"https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Aligning-the-stars-Charts_Artboard-1-copy-421.png?quality=80&amp;w=1024\" alt=\"\" class=\"wp-image-17011\" srcset=\"https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Aligning-the-stars-Charts_Artboard-1-copy-421.png 4000w, https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Aligning-the-stars-Charts_Artboard-1-copy-421.png?resize=300,183 300w, https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Aligning-the-stars-Charts_Artboard-1-copy-421.png?resize=768,469 768w, https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Aligning-the-stars-Charts_Artboard-1-copy-421.png?resize=1024,625 1024w, https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Aligning-the-stars-Charts_Artboard-1-copy-421.png?resize=1536,937 1536w, https:\/\/www.rbc.com\/fr\/wp-content\/uploads\/sites\/5\/2026\/06\/Aligning-the-stars-Charts_Artboard-1-copy-421.png?resize=2048,1250 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u00e9trole et gaz&nbsp;: <\/strong>associer les importantes ressources p\u00e9troli\u00e8res et gazi\u00e8res du Canada, ses infrastructures de pipelines et son acc\u00e8s aux d\u00e9bouch\u00e9s maritimes aux capacit\u00e9s de raffinage et aux march\u00e9s des capitaux des \u00c9tats-Unis afin de fournir une \u00e9nergie abordable au niveau national, et \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9fense&nbsp;: <\/strong>combiner la profondeur financi\u00e8re, la sophistication technologique et les d\u00e9penses en R-D des \u00c9tats-Unis avec l\u2019\u00e9tendue g\u00e9ographique du Canada et ses capacit\u00e9s de classe mondiale en mati\u00e8re de capteurs, d\u2019avionique, de technologies satellitaires ainsi que de formation et de simulation, afin de surveiller et d\u00e9fendre le continent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lire l\u2019int\u00e9gralit\u00e9 du rapport de Jordan&nbsp;Brennan <a href=\"https:\/\/www.rbc.com\/en\/thought-leadership\/the-trade-hub\/aligning-the-stars-how-to-deepen-the-canada-us-relationship-in-four-critical-sectors\/\">ici<\/a>.<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Faits saillants du Sommet \u00c9tats-Unis-Canada de RBC et d\u2019Eurasia Group<\/p>\n","protected":false},"author":337,"featured_media":16737,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"disable_focal_point":true,"featured_image_focal_point":{"x":0.5,"y":0.5},"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","editor_notices":[],"footnotes":""},"rbc_tl_category":[161],"rbc_tl_tag":[],"class_list":["post-16726","rbc_tl","type-rbc_tl","status-publish","has-post-thumbnail","hentry","rbc_tl_category-la-zone-commerciale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zone commerciale : Le Canada doit mettre sa \u00ab\u00a0casquette de vendeur\u00a0\u00bb - RBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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