{"id":6028,"date":"2020-06-09T12:42:36","date_gmt":"2020-06-09T12:42:36","guid":{"rendered":"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/"},"modified":"2020-06-09T12:42:36","modified_gmt":"2020-06-09T12:42:36","slug":"how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation","status":"publish","type":"rbc_tl","link":"https:\/\/www.rbc.com\/en\/thought-leadership\/disruptors\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/","title":{"rendered":"How Small Businesses Are Navigating the Crisis \u2013 with Creativity and Innovation"},"content":{"rendered":"<p>A late-April survey of RBC small business clients found that two-thirds of them had lost at least half of their revenue and nine out of 10 didn&#8217;t know what the future is going to hold.<\/p>\n<p>And analysis from a new RBC Thought Leadership report, <a href=\"https:\/\/thoughtleadership.rbc.com\/five-ways-to-help-small-business\"><i>Small Business, Big Pivot<\/i><\/a>, found that small firms have seen almost double the rate of job losses as mid-sized and large firms.<\/p>\n<p>The country&#8217;s small businesses \u2013 who contribute 42% to GDP \u2013 will be critical to Canada&#8217;s recovery, and yet according to the Business Development Bank of Canada, more than half of them lack the digital savvy to thrive in the world we are living in now. <\/p>\n<p>Lori Darlington, RBC&#8217;s Vice-President of Small Business and Strategic Partnerships, is attuned to the enormous pressures small firms are feeling. She also believes that entrepreneurs have superpowers up their sleeves \u2013 confidence and conviction \u2013 to help them not only survive, but thrive. Darlington, along with four small business owners, joined the RBC Disruptors podcast to share how small businesses are transforming for the virtual economy. <\/p>\n<hr>\n<p><iframe loading=\"lazy\" height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.simplecast.com\/3e4440e6-c21c-4213-8f2e-06578664730a?dark=false\"><\/iframe><\/p>\n<p>Listen on <a href=\"https:\/\/link.chtbl.com\/WqJxzQiQ?sid=article_page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts<\/a>, <a href=\"https:\/\/link.chtbl.com\/4Os8MeK3?sid=article_page\" rel=\"noopener noreferrer\" target=\"_blank\">Google Podcasts<\/a>, <a href=\"https:\/\/link.chtbl.com\/QVwVVwQ1?sid=article_page\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify<\/a> or <a href=\"https:\/\/link.chtbl.com\/Gdvm1L5x?sid=article_page\" rel=\"noopener noreferrer\" target=\"_blank\">Simplecast<\/a> |<\/p>\n<p> See <a href=\"https:\/\/royal-bank-of-canada-2124.docs.contently.com\/v\/small-businesss-digital-pivot-transcript\" rel=\"noopener noreferrer\" target=\"_blank\">transcript<\/a><\/p>\n<hr>\n<p>\u201cSomething that has just continued to amaze me through the crisis is the creativity and the innovation that we&#8217;ve seen,&#8221; Darlington said. <\/p>\n<p>One example is Knix, an undergarment company whose Toronto-based founder Joanna Griffiths used the lockdown to double-down on digital. Knix created virtual fitting sessions and \u201ctook a bit of a gamble&#8221; by bringing its annual warehouse sale online. <\/p>\n<p>\u201cWe sold more in 60 minutes than we did in all of Black Friday of last year, which was historically our bestselling day as a company,&#8221; Griffiths said. <\/p>\n<p>\u201cFor me, it just really speaks to the power of e-commerce.&#8221;<\/p>\n<p>It&#8217;s why Shopify briefly became Canada&#8217;s most valuable company.<\/p>\n<p>Ice cream is perhaps an unlikely e-commerce business, but Winnipeg&#8217;s Chaeban Ice Cream went for it anyway. Joe Chaeban and his partners launched a subscription service using the Shopify platform, where customers order pints right to their door. <\/p>\n<p>\u201cWe went from potentially going bankrupt to now having a sustainable company,&#8221; he said, adding that the federal wage subsidy has also helped. \u201cIt&#8217;s going to be very hard getting customers into your store. Somehow, we have to get to them.&#8221; <\/p>\n<p>So, how can small business owners and entrepreneurs adapt? Here are five takeaways. <\/p>\n<p><b>1. Lead with digital.<\/b><\/p>\n<p>The COVID pandemic has accelerated digital adoption, especially among consumers who remain hesitant to leave their homes. Online isn&#8217;t just another channel to reach customers, but can also offer added benefits of personalized experiences and cost efficiencies. <\/p>\n<p>\u201cIt&#8217;s never been easier to bring your business online,&#8221; Darlington said. \u201cThere&#8217;s so many turnkey solutions out there to help small businesses get online more easily than it would have ever been in the past.&#8221;<\/p>\n<p><b>2. Rethink the customer experience.<\/b>If your business depends on face-to-face interactions with customers, you could still create that experience, even without a storefront, like what Calgary entrepreneur Denise Kruger has done. She&#8217;s been showcasing clothing items from her resale business, Style Encore, on Facebook Live.<\/p>\n<p>\u201cI actually felt like I was on the Shopping Network and I would just say what the item was and speak to the customers, and some people would say it was their little guilty pleasure,&#8221; she said.<\/p>\n<p><b>3. Plan for different scenarios.<\/b><\/p>\n<p>Owners need to understand what their financials are going to look like as they start to reopen, said Darlington, especially as so many fundamentals of how they run their businesses will change. What will you require if you&#8217;re allowed to open at 50% capacity, for example? Will you have enough customers to break-even?<\/p>\n<p><b>4. Communicate not only with your customers, but your employees. And often.<\/b><\/p>\n<p>To mitigate uncertainty and build the trust that is necessary to survive the crisis, businesses need to keep their stakeholders informed about what&#8217;s going on. Ensure that customers and employees feel safe about coming back to your company.<\/p>\n<p><b>5. Go global.<\/b><\/p>\n<p>You can go global without leaving your home. The powerful thing about digital is that businesses can reach so many more customers and easily extend beyond their neighbourhoods.<\/p>\n<p>Take Sareena Nikolai, who said that the COVID crisis has been a \u201cblessing in disguise&#8221; for her Vernon, B.C.-based fitness business, Soul Studio. It&#8217;s offered hundreds of livestreamed classes since March, and has since gained members from Australia and Brazil. Now, Nikolai is creating an experience to allow her online members to join her in-studio class \u2013 connecting the physical and virtual worlds together.<\/p>\n<p>As tough as things are, there will be opportunities in the months and years ahead for entrepreneurs who focus on new ways to pivot their businesses. It&#8217;s not going to be an easy time. But for many, it&#8217;s also the exact right time to be looking for change.<\/p>\n<p><i>In a new report from RBC Thought Leadership, Small Business, Big Pivot, we lay out a five-part plan to help Canadian small businesses thrive in a post-pandemic economy.<\/i><\/p>\n<hr>\n<div class=\"rds-callout-white\" style=\"border: 1px solid #c4c8cc;\">\n<div class=\"rds-gcw\">\n<div style=\"display:inline-block; vertical-align: top;\" class=\"img w-mob-100\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/download-small-business-big-pivot-report.jpg\" alt=\"\" width=\"260\" height=\"173\" class=\"alignleft size-full wp-image-25726\" \/><\/div>\n<div class=\"rds-inline pad-hlf\" style=\"display:inline-block; vertical-align: top;\">\n<h4 class=\"mar-t\">Small Business, Big Pivot<\/h4>\n<p><a class=\"btn tertiary\" role=\"button\" href=\"https:\/\/royal-bank-of-canada-2124.docs.contently.com\/v\/small-business-big-pivot\" target=\"_blank\" rel=\"noopener noreferrer\" data-dig-id=\"TNL_065\" data-dig-category=\"TNL Economics\" data-dig-action=\"mid-funnel click\" data-dig-label=\"Small Business Big Pivot - Disruptors Blog\">Download<\/a>\n<\/div>\n<\/div>\n<\/div>\n<hr>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lori Darlington, along with four small business owners, shares how small businesses are transforming for the virtual economy.<\/p>\n","protected":false},"author":209,"featured_media":6030,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"disable_focal_point":true,"featured_image_focal_point":{"x":0.5,"y":0.5},"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"rbc_tl_category":[109,100],"rbc_tl_tag":[98,104,99],"class_list":["post-6028","rbc_tl","type-rbc_tl","status-publish","has-post-thumbnail","hentry","rbc_tl_category-disruptors","rbc_tl_category-innovation","rbc_tl_tag-economy","rbc_tl_tag-entrepreneurship","rbc_tl_tag-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Small Businesses Are Navigating the Crisis \u2013 with Creativity and Innovation - RBC<\/title>\n<meta name=\"description\" content=\"Lori Darlington, along with four small business owners, shares with the RBC Disruptors podcast how small businesses are adapting to the virtual economy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Small Businesses Are Navigating the Crisis \u2013 with Creativity and Innovation\" \/>\n<meta property=\"og:description\" content=\"Lori Darlington, along with four small business owners, shares with the RBC Disruptors podcast how small businesses are adapting to the virtual economy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"RBC\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/Banner-wide-155-scaled-1.jpg?quality=80\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1236\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/\",\"url\":\"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/\",\"name\":\"How Small Businesses Are Navigating the Crisis \u2013 with Creativity and Innovation - RBC\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbc.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/Banner-wide-155-scaled-1.jpg?quality=80\",\"datePublished\":\"2020-06-09T12:42:36+00:00\",\"description\":\"Lori Darlington, along with four small business owners, shares with the RBC Disruptors podcast how small businesses are adapting to the virtual economy.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/#primaryimage\",\"url\":\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/Banner-wide-155-scaled-1.jpg?quality=80\",\"contentUrl\":\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/Banner-wide-155-scaled-1.jpg?quality=80\",\"width\":2560,\"height\":1236},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rbc.com\/en\/#website\",\"url\":\"https:\/\/www.rbc.com\/en\/\",\"name\":\"RBC\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rbc.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Small Businesses Are Navigating the Crisis \u2013 with Creativity and Innovation - RBC","description":"Lori Darlington, along with four small business owners, shares with the RBC Disruptors podcast how small businesses are adapting to the virtual economy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/","og_locale":"en_US","og_type":"article","og_title":"How Small Businesses Are Navigating the Crisis \u2013 with Creativity and Innovation","og_description":"Lori Darlington, along with four small business owners, shares with the RBC Disruptors podcast how small businesses are adapting to the virtual economy.","og_url":"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/","og_site_name":"RBC","og_image":[{"width":2560,"height":1236,"url":"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/Banner-wide-155-scaled-1.jpg?quality=80","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/","url":"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/","name":"How Small Businesses Are Navigating the Crisis \u2013 with Creativity and Innovation - RBC","isPartOf":{"@id":"https:\/\/www.rbc.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/#primaryimage"},"image":{"@id":"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/Banner-wide-155-scaled-1.jpg?quality=80","datePublished":"2020-06-09T12:42:36+00:00","description":"Lori Darlington, along with four small business owners, shares with the RBC Disruptors podcast how small businesses are adapting to the virtual economy.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbc.com\/en\/thought-leadership\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/#primaryimage","url":"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/Banner-wide-155-scaled-1.jpg?quality=80","contentUrl":"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/Banner-wide-155-scaled-1.jpg?quality=80","width":2560,"height":1236},{"@type":"WebSite","@id":"https:\/\/www.rbc.com\/en\/#website","url":"https:\/\/www.rbc.com\/en\/","name":"RBC","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbc.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rbc.com\/en\/thought-leadership\/disruptors\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"How Small Businesses Are Navigating the Crisis \u2013 with Creativity and Innovation","url":"http:\/\/www.rbc.com\/en\/thought-leadership\/disruptors\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rbc.com\/en\/thought-leadership\/disruptors\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\/"},"thumbnailUrl":"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/Banner-wide-155-scaled-1.jpg?quality=80&w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/Banner-wide-155-scaled-1.jpg?quality=80"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"John Stackhouse"}],"creator":["John Stackhouse"],"publisher":{"@type":"Organization","name":"RBC","logo":""},"keywords":[],"dateCreated":"2020-06-09T12:42:36Z","datePublished":"2020-06-09T12:42:36Z","dateModified":"2020-06-09T12:42:36Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"How Small Businesses Are Navigating the Crisis \\u2013 with Creativity and Innovation\",\"url\":\"http:\\\/\\\/www.rbc.com\\\/en\\\/thought-leadership\\\/disruptors\\\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.rbc.com\\\/en\\\/thought-leadership\\\/disruptors\\\/how-small-businesses-are-navigating-the-crisis-with-creativity-and-innovation\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbc.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/03\\\/Banner-wide-155-scaled-1.jpg?quality=80&w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.rbc.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/03\\\/Banner-wide-155-scaled-1.jpg?quality=80\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"John Stackhouse\"}],\"creator\":[\"John Stackhouse\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"RBC\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2020-06-09T12:42:36Z\",\"datePublished\":\"2020-06-09T12:42:36Z\",\"dateModified\":\"2020-06-09T12:42:36Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/rbc.com\/p.js"},"featured_img":"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/Banner-wide-155-scaled-1.jpg?quality=80&w=1024","coauthors":[],"author_meta":{"author_link":"https:\/\/www.rbc.com\/en\/author\/johnstackhouse\/","display_name":"John Stackhouse"},"relative_dates":{"created":"Posted 6 years ago","modified":"Updated 6 years ago"},"absolute_dates":{"created":"Posted on June 9, 2020","modified":"Updated on June 9, 2020"},"absolute_dates_time":{"created":"Posted on June 9, 2020 12:42 pm","modified":"Updated on June 9, 2020 12:42 pm"},"featured_img_caption":"","tax_additional":{"rbc_tl_category":{"linked":["<a href=\"https:\/\/www.rbc.com\/en\/thought-leadership\/disruptors\/\" class=\"advgb-post-tax-term\">Disruptors<\/a>","<a href=\"https:\/\/www.rbc.com\/en\/thought-leadership\/innovation\/\" class=\"advgb-post-tax-term\">Innovation<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Disruptors<\/span>","<span class=\"advgb-post-tax-term\">Innovation<\/span>"],"slug":"rbc_tl_category","name":"Categories"},"rbc_tl_tag":{"linked":["<a href=\"https:\/\/www.rbc.com\/en\/topics\/economy\/\" class=\"advgb-post-tax-term\">Economy<\/a>","<a href=\"https:\/\/www.rbc.com\/en\/topics\/entrepreneurship\/\" class=\"advgb-post-tax-term\">Entrepreneurship<\/a>","<a href=\"https:\/\/www.rbc.com\/en\/topics\/innovation\/\" class=\"advgb-post-tax-term\">Innovation<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Economy<\/span>","<span class=\"advgb-post-tax-term\">Entrepreneurship<\/span>","<span class=\"advgb-post-tax-term\">Innovation<\/span>"],"slug":"rbc_tl_tag","name":"Tags"}},"series_order":"","_links":{"self":[{"href":"https:\/\/www.rbc.com\/en\/wp-json\/wp\/v2\/rbc_tl\/6028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbc.com\/en\/wp-json\/wp\/v2\/rbc_tl"}],"about":[{"href":"https:\/\/www.rbc.com\/en\/wp-json\/wp\/v2\/types\/rbc_tl"}],"author":[{"embeddable":true,"href":"https:\/\/www.rbc.com\/en\/wp-json\/wp\/v2\/users\/209"}],"version-history":[{"count":0,"href":"https:\/\/www.rbc.com\/en\/wp-json\/wp\/v2\/rbc_tl\/6028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rbc.com\/en\/wp-json\/wp\/v2\/media\/6030"}],"wp:attachment":[{"href":"https:\/\/www.rbc.com\/en\/wp-json\/wp\/v2\/media?parent=6028"}],"wp:term":[{"taxonomy":"rbc_tl_category","embeddable":true,"href":"https:\/\/www.rbc.com\/en\/wp-json\/wp\/v2\/rbc_tl_category?post=6028"},{"taxonomy":"rbc_tl_tag","embeddable":true,"href":"https:\/\/www.rbc.com\/en\/wp-json\/wp\/v2\/rbc_tl_tag?post=6028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}