{"id":5606,"date":"2019-10-09T14:26:56","date_gmt":"2019-10-09T14:26:56","guid":{"rendered":"https:\/\/www.rbc.com\/en\/thought-leadership\/the-pull-of-crowds-in-a-plugged-in-world\/"},"modified":"2025-03-26T04:53:15","modified_gmt":"2025-03-26T04:53:15","slug":"the-pull-of-crowds-in-a-plugged-in-world","status":"publish","type":"rbc_tl","link":"https:\/\/www.rbc.com\/en\/thought-leadership\/disruptors\/the-pull-of-crowds-in-a-plugged-in-world\/","title":{"rendered":"The Pull of Crowds in a Plugged-In World"},"content":{"rendered":"<p>Even as we live more and more of our lives online, we still crave in-person experiences. Think back to last spring, when Toronto Raptors viewing parties were everywhere, capped off by a parade that brought together more than one million fans. Then just last month, half a million movie buffs descended on the Toronto International Film Festival.<\/p>\n<p>As technology evolves, one thing that disruption hasn&#8217;t upended is the genuine human need for connection. The experience economy is thriving, and every disruptor needs to think about the signal that sends: today&#8217;s consumers want to feel like they are part of something. In a global survey by Live Nation, 66% of people said they are \u201cstarving for experiences that put them back in touch with real people and raw emotions.&#8221;<\/p>\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"#RBCDisruptors: The Audience Strikes Back\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0RuSI8zQsj0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><\/p>\n<p>To learn more about drawing crowds in the digital age, and the disruptive force they represent, we hosted an RBC Disruptors conversation with the co-heads of the Toronto International Film Festival:<\/p>\n<ul>\n<li>Cameron Bailey, Artistic Director &#038; Co-Head, TIFF<\/li>\n<li>Joana Vicente, Executive Director &#038; Co-Head, TIFF<\/li>\n<\/ul>\n<p> <\/p>\n<p>The number of households with multiple streaming services is growing at a rapid pace, but Vicente thinks back to the advent of television and the introduction of the home video, and comes out bullish on the future of theatres.<\/p>\n<p>\u201cThere&#8217;s always been these kinds of disruptions, and there&#8217;s always been an answer,&#8221; Vicente said.<\/p>\n<p>In an era of constant distraction, the theatre is the only place where you&#8217;re told to turn off your phone. You are required to get sucked into the story, to laugh or cry alongside your fellow audience members. And let&#8217;s be honest, you can&#8217;t beat the projection. <\/p>\n<p>\u201cI think that no matter how good your home theatre is, it&#8217;s not as good as what we have,&#8221; Bailey said. \u201cSorry!&#8221;<\/p>\n<p>But what stands out about the streaming era is that it&#8217;s not just about shifting viewing habits; it&#8217;s about the potential impact of data on the art form itself. Directors may find themselves struggling between their artistic vision, and what the data says will get them on Netflix&#8217;s list of recommendations.<\/p>\n<p>In our latest RBC Disruptors podcast episode, Cameron Bailey and Joana Vicente explain how they&#8217;re tackling the industry&#8217;s challenges, and the power of live audience in an age of digital experience. <\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/693243067&#038;color=%23ff5500&#038;auto_play=false&#038;hide_related=false&#038;show_comments=true&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=true\"><\/iframe><\/p>\n<p>Listen on <a href=\"https:\/\/link.chtbl.com\/WqJxzQiQ?sid=article_page\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts<\/a>, <a href=\"https:\/\/link.chtbl.com\/4Os8MeK3?sid=article_page\" rel=\"noopener noreferrer\" target=\"_blank\">Google Podcasts<\/a>, <a href=\"https:\/\/link.chtbl.com\/QVwVVwQ1?sid=article_page\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify<\/a> or <a href=\"https:\/\/link.chtbl.com\/Gdvm1L5x?sid=article_page\" rel=\"noopener noreferrer\" target=\"_blank\">Simplecast<\/a><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We hosted an RBC Disruptors conversation with the TIFF co-heads about drawing crowds in a digital age.<\/p>\n","protected":false},"author":209,"featured_media":5607,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"disable_focal_point":true,"featured_image_focal_point":{"x":0.5,"y":0.5},"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"rbc_tl_category":[109,100,110],"rbc_tl_tag":[99,103],"class_list":["post-5606","rbc_tl","type-rbc_tl","status-publish","has-post-thumbnail","hentry","rbc_tl_category-disruptors","rbc_tl_category-innovation","rbc_tl_category-season-one","rbc_tl_tag-innovation","rbc_tl_tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Pull of Crowds in a Plugged-In World - RBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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