{"id":5206,"date":"2017-10-20T12:00:04","date_gmt":"2017-10-20T12:00:04","guid":{"rendered":"https:\/\/www.rbc.com\/en\/thought-leadership\/stories-valerie-buckhingham-makes-great-brand\/"},"modified":"2025-03-26T04:53:16","modified_gmt":"2025-03-26T04:53:16","slug":"stories-valerie-buckhingham-makes-great-brand","status":"publish","type":"rbc_tl","link":"https:\/\/www.rbc.com\/en\/thought-leadership\/innovation\/stories-valerie-buckhingham-makes-great-brand\/","title":{"rendered":"our stories &#8211; Valerie Buckhingham On What Makes A Great Brand"},"content":{"rendered":"<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Startups Need &#039;Earned Media&#039; - Not Paid Attention\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RvnIzaLGdU8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"divider\"><\/div>\n<h4>our stories<\/h4>\n<p>Videos that showcase Canadian entrepreneurs changing the world. Learn and be inspired.<\/p>\n<p>RBC has joined forces with the C100 to share stories of Canadian entrepreneurs and our connections with Silicon Valley. \u201cour stories&#8221; is your inside track on what it takes to succeed as a global player. RBC and C100 will be sharing videos that showcase Canadians changing the world, provide real-life stories of successes (and failures) and advice on how to succeed as an entrepreneur.<\/p>\n<p>RBC is committed to sharing Canadian technology, entrepreneurship and innovation stories to elevate the conversation at home and abroad. Sharing and highlighting content elevates the conversation around infrastructure, education, talent, regulation and resources needed for economic prosperity in Canada.<\/p>\n<p>C100 is dedicated to giving back to the Canadian innovation economy and fostering the next generation of successful entrepreneurs and innovative companies in Canada. Showcasing Canadian business thought leaders in the San Francisco Bay area through storytelling sheds light on their successes, their challenges and their advice for those who are building global players based in Canada.<\/p>\n<p><b>About the C100:<\/b><\/p>\n<p>C100 is a non-profit, member-driven association of Canadian thought leaders in the San Francisco Bay Area committed to supporting and accelerating the innovation economy in Canada. The C100 represents a select group of experienced entrepreneurs, executives of leading technology companies, and venture capital investors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C100 and RBC present Canadians changing the world.<\/p>\n","protected":false},"author":209,"featured_media":5008,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"disable_focal_point":true,"featured_image_focal_point":{"x":0.5,"y":0.5},"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"rbc_tl_category":[100],"rbc_tl_tag":[111,119],"class_list":["post-5206","rbc_tl","type-rbc_tl","status-publish","has-post-thumbnail","hentry","rbc_tl_category-innovation","rbc_tl_tag-c100","rbc_tl_tag-our-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>our stories - Valerie Buckhingham On What Makes A Great Brand - RBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbc.com\/en\/thought-leadership\/stories-valerie-buckhingham-makes-great-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"our stories - Valerie Buckhingham On What Makes A Great Brand\" \/>\n<meta property=\"og:description\" content=\"C100 and RBC present Canadians changing the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbc.com\/en\/thought-leadership\/stories-valerie-buckhingham-makes-great-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"RBC\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T04:53:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/1498497-Banner-wide.jpg?quality=80\" 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