{"id":20578,"date":"2025-10-08T15:20:07","date_gmt":"2025-10-08T15:20:07","guid":{"rendered":"https:\/\/www.rbc.com\/en\/?post_type=rbc_tl&#038;p=20578\/building-the-future-what-to-watch-as-build-canada-homes-takes-shape"},"modified":"2025-11-06T23:18:14","modified_gmt":"2025-11-06T23:18:14","slug":"from-rock-to-roi-how-calgarys-geologicai-turns-core-samples-into-knowledge","status":"publish","type":"rbc_tl","link":"https:\/\/www.rbc.com\/en\/thought-leadership\/the-growth-project\/from-rock-to-roi-how-calgarys-geologicai-turns-core-samples-into-knowledge\/","title":{"rendered":"From Rock to ROI: How Calgary\u2019s GeologicAI Turns Core Samples into Knowledge"},"content":{"rendered":"\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-b-dbl mob-pad-b-dbl pad-t-0 mob-pad-t-0\" style=\"border-radius:0x\">\n<p>Artificial Intelligence is poised to reshape how value is created across Canada\u2019s economy. To understand that shift, RBC&nbsp;Thought Leadership interviewed more than two dozen firms that are on the frontlines of building or deploying AI for <em><a href=\"https:\/\/www.rbc.com\/en\/thought-leadership\/the-growth-project\/bridging-the-imagination-gap-how-canadian-companies-can-become-global-leaders-in-ai-adoption\/\" data-dig-id=\"LP-20578-48908a51\" data-dig-label=\"Bridging the Imagination Gap: How Canadian Companies Can Become Global Leaders in AI Adoption\" data-dig-action=\"link click\" data-dig-category=\"LP\" class=\"rbc-link-format\">Bridging the Imagination Gap: How Canadian Companies Can Become Global Leaders in AI Adoption<\/a>. <\/em>The report distilled the patterns that emerged from those conversations.<\/p>\n\n\n\n<p>Building on that report, the series of case studies go a level deeper: following one company\u2019s journey through specific problems, pivots and opportunities, helps illustrates the strategic choices and policy conditions that turn technical promise into economic and societal value.<strong><\/strong><\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel has-rbc-climate-action-seaweed-background-color has-background\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-t mob-pad-t mar-b-dbl mob-mar-b-dbl\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading has-rbc-dark-blue-tint-color has-text-color has-link-color wp-elements-9cc6eba6726a3e356343b4b3acdd54a5\" id=\"h-summary\">Summary<\/h2>\n\n\n\n<p>In mining, the most important board-level decisions still hinge on results from distant lab tests\u2014where core samples are cut and analyzed to measure mineral content. These tests are often slow, costly, and logistically risky, taking <strong>6\u201310 weeks<\/strong> at precisely the stage when capital is most at risk.<\/p>\n\n\n\n<p>GeologicAI moves the lab to the drill pad. Its AI-enabled sensors compress the sense\u2013think\u2013act loop to under 48 hours, turning scans into grade and NPV metrics that drive next-shift drilling decisions and reduce idle capital.<\/p>\n\n\n\n<p>Adoption depends on trusted <em>translators<\/em>\u2014domain experts fluent in both geology and AI\u2014who can champion the shift and explain results in terms colleagues believe. Scaling that expertise along continued integration of new tools will be critical to scaling the technology within the industry.<\/p>\n\n\n\n<p>For Canada, the lesson is clear: world-class AI research only becomes industrial leadership if policy incentives also target deployment and scale, not just R&amp;D\u2014funding field-ready teams, adoption support, and speed-to-scale in critical minerals.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-t-0 mob-pad-t-0 pad-b-hlf mob-pad-b-hlf\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading has-rbc-dark-blue-tint-color has-text-color has-link-color wp-elements-a2ab1ed8b6cfd6c8a98081dbed57f8b6\" id=\"h-from-rock-nbsp-to-nbsp-roi-how-calgary-s-geologicai-turns-cores-into-knowledge\">From Rock&nbsp;to&nbsp;ROI: How Calgary\u2019s GeologicAI Turns Cores into Knowledge<\/h2>\n\n\n\n<p>Picture this. It\u2019s nearly 40\u00b0C as a pair of geologists carefully extract two deep core samples from the 40,000-pound drill rig towering above them\u2014the highest point for miles in Australia&#8217;s scorching Pilbara desert. Sent from Sydney, the team\u2019s task was straightforward: retrieve the cores and escort them safely to geological assay lab 1,400 kilometres away in Perth. The tests would reveal whether the deposit has the potential to become a mine.<\/p>\n\n\n\n<p>Battling oppressive heat and the clock, the window to act is short. The next phase requires loading the cores onto a Land Cruiser before navigating 200 kilometres of treacherous desert roads to a remote airfield and a waiting plane. These cores represented the final testing round for a proposed lithium mine, a pivotal step standing between their junior mining company and nearly AUD $500 million in funding should the core sample yield positive results.<\/p>\n\n\n\n<p>The pair of geologists, along with a handful of others staking their careers on the two-year-old mining venture, understand the thinning patience of their financiers. Each day spent waiting on core results equates to well over AUD $110,000 in foregone returns\u2014capital that an established mine could easily generate. The financiers know the stakes, but patience wanes with prolonged uncertainty. This was their eighth round-trip in five months, each journey a tense race against fading trust and tightening budgets. A dropped core, a missed flight, or another lengthy lab delay could shatter the fragile confidence holding this venture together.<\/p>\n\n\n\n<p>GeologicAI flips the script by bringing its AI-powered core scanning technology to the deposit\u2014eliminating many of the trips between assay lab and drill site and speeding up assessment processes.<\/p>\n\n\n\n<p>Exploration is a relentless triangle of geology, capital, and time\u2014often played out in the planet\u2019s remotest corners. For <strong>Grant Sanden, Calgary-based founder and CEO of GeologicAI, it\u2019s more than a logistical headache\u2014it\u2019s the central problem of mining: how to turn rock into reliable knowledge fast enough to guide investment. That\u2019s the problem GeologicAI set out to solve.<\/strong><\/p>\n\n\n\n<p>A veteran of Canada\u2019s resource sector, Sanden had watched scores of projects like the scene outlined above stall on the same bottleneck: the time it took to turn rock into knowledge. He knew the issue was not about pulling more samples\u2014at 300 metres down you can drill forever and still miss the truth. The real cost lay in the slow, fragmented data loop that leaves geologists guessing, financiers fretting, and drill rigs burning cash in limbo. What if, he asked, the industry stopped treating assays as an after-the-fact report card and started treating them as a the key to a real-time decision engine?<\/p>\n\n\n\n<h3 class=\"wp-block-heading h2 { font-size: 8px; }\" id=\"h-numbers\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Numbers<\/h3>\n\n\n\n<table class=\"table-swipe wp-block-rbc-responsive-table-block regular is-style-table-striped\"><thead><tr><th scope=\"col\"><\/th><th scope=\"col\"><\/th><\/tr><\/thead><tbody><tr><td><strong><strong>6 -10 days<\/strong><\/strong><\/td><td><strong>Typical number of days delay<\/strong> for lab results to arrive from core samples, which determine how much metal is in the rock. Until then, multi-million-dollar drilling and investment decisions are on hold.<\/td><\/tr><tr><td><strong><strong><a href=\"https:\/\/www.canadianminingjournal.com\/featured-article\/the-future-of-core-logging\/#:~:text=To%20do%20this%2C%20GeologicAI%20developed%20a%20robust%20portable%20trailer%2C%20with%20customizable%20sensor%20arrays%20to%20fit%20any%20project%E2%80%99s%20requirements.%20The%20trailers%20are%20driven%20or%20helicoptered%20to%20site%2C%20core%20is%20scanned%2C%20and%20data%20is%20processed%20within%2024%20to%2048%20hours%20and%20available%20to%20clients%20on%20their%20%E2%80%9Cdigital%20core%20table.%E2%80%9D\" data-dig-id=\"LP-20578-cc714ff1\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"24 \u2013 48 hours\" class=\"rbc-link-format\">24 \u2013 48 hours<\/a><\/strong><a href=\"https:\/\/www.canadianminingjournal.com\/featured-article\/the-future-of-core-logging\/#:~:text=To%20do%20this%2C%20GeologicAI%20developed%20a%20robust%20portable%20trailer%2C%20with%20customizable%20sensor%20arrays%20to%20fit%20any%20project%E2%80%99s%20requirements.%20The%20trailers%20are%20driven%20or%20helicoptered%20to%20site%2C%20core%20is%20scanned%2C%20and%20data%20is%20processed%20within%2024%20to%2048%20hours%20and%20available%20to%20clients%20on%20their%20%E2%80%9Cdigital%20core%20table.%E2%80%9D\">\u202f<\/a><\/strong><\/td><td><strong>How long<\/strong> it takes GeologicAI to deliver the same results using its on-site, AI-enabled sensors.<\/td><\/tr><tr><td><strong><strong><a href=\"https:\/\/www.spglobal.com\/market-intelligence\/en\/news-insights\/research\/world-exploration-trends-2024\" data-dig-id=\"LP-20578-159e40b9\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"$US 13b\" class=\"rbc-link-format\">$US 13b<\/a><\/strong><\/strong><\/td><td>Annual globalnon-ferrous<strong> exploration budgets <\/strong>(2023).<\/td><\/tr><tr><td><strong><strong><a href=\"https:\/\/betakit.com\/geologicai-cashes-in-on-data-centre-boom-with-60-5-million-cad-series-b\/\" data-dig-id=\"LP-20578-d2ec9f9b\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"$US 60m\" class=\"rbc-link-format\">$US 60m<\/a><\/strong><\/strong><\/td><td>Geologic\u202fAI\u2019s <strong>July\u202f2025 raise<\/strong> to scale globally amid the data\u2011centre\/energy\u2011transition mineral crunch; headcount ~220, ~80% in Canada.<\/td><\/tr><tr><td><strong><strong><a href=\"https:\/\/www.canadianminingjournal.com\/news\/geologicai-secures-44m-to-advance-ai-driven-mineral-discovery\/#:~:text=With%20the%20new%20capital%2C%20GeologicAI%20will%20expand%20operations%20to%20more%20mining%20jurisdictions%20across%20five%20continents\" data-dig-id=\"LP-20578-47a9b52a\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"5\" class=\"rbc-link-format\">5<\/a><\/strong><\/strong><\/td><td><strong>Number <\/strong>of continents GeologicAI is active in.<\/td><\/tr><tr><td><strong><strong><a href=\"https:\/\/www.spglobal.com\/market-intelligence\/en\/news-insights\/research\/from-6years-to-18years-the-increasing-trend-of-mine-lead-times#:~:text=The%20average%20lead%20time%20in%20the%20US%20is%2019.1%20years%2C%20compared%20to%20the%20global%20average%20of%2015.5%20years.\" data-dig-id=\"LP-20578-50d3fc2c\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"16\" class=\"rbc-link-format\">16<\/a><\/strong><\/strong><\/td><td><strong>Median years <\/strong>from discovery to first production globally.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/td><\/tr><tr><td><strong><a href=\"https:\/\/www150.statcan.gc.ca\/t1\/tbl1\/en\/cv!recreate.action?pid=2710036701&amp;selectedNodeIds=2D3&amp;checkedLevels=0D1,2D1,3D1,3D2&amp;refPeriods=20220101,20220101&amp;dimensionLayouts=layout2,layout3,layout2,layout2,layout2&amp;vectorDisplay=false\" data-dig-id=\"LP-20578-70cddcf9\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"6\" class=\"rbc-link-format\">6<\/a><\/strong><\/td><td><strong>Per cent<\/strong> of firms in the mining sector that currently use AI.<\/td><\/tr><\/tbody><\/table>\n\n\n\n<p>Sanden\u2019s hypothesis was straightforward: if core samples could be scanned where they\u2019re drilled, mining exploration and development decisions would no longer hinge on assay lab results that could take several weeks. In practice, this involved a truck-towed trailer fitted with hyperspectral, X-Ray Fluorescence (XRF) and visual sensors, connected to machine-learning models that classify rock type, estimate grade and assign a preliminary dollar value. The trailer could also be lifted by <a href=\"https:\/\/www.biv.com\/news\/resources-agriculture\/robots-enhance-prospectors-role-geologicai-and-peers-scan-drill-core-assays-8273134\" data-dig-id=\"LP-20578-181e55ac\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"helicopter\" class=\"rbc-link-format\">helicopter<\/a> to a mining project.<\/p>\n\n\n\n<p>After building the prototype and conducting some initial field tests, Sanden and his team proved the AI-powered system could return a usable dataset in roughly 48 hours\u2014compressing what had been an eight-to-twelve-week cycle and giving geologists enough confidence to refine drill plans before the next shift.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel has-rbc-dark-blue-tint-background-color has-background\" style=\"border-radius:7px;overflow:hidden\">\n<div class=\"wp-block-rbc-section-inner-block inner-section-grey-light-tint-three section-inner  mar-b mob-mar-b mar-t mob-mar-t pad-t-0 mob-pad-t-0 mar-l mob-mar-l mar-r mob-mar-r has-fafafa-background-color has-background\" style=\"border-radius:0x\">\n<h4 class=\"wp-block-heading mar-t-0 mob-mar-t-0 pad-t-hlf mob-pad-t-hlf has-rbc-dark-blue-tint-color has-text-color has-link-color wp-elements-3b903aa620cba674e302f86a6598755d\" id=\"h-lesson-1-the-24-hour-decision-loop\"><strong>Lesson #1: The 24-Hour Decision Loop<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns mob-mar-b-0 mar-b-0 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pad-r mob-pad-r is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>In mining exploration, GeologicAI shows that the real power of industrial AI is not only in accurate prediction, but also in compressing the sense\u2013think\u2013act cycle so it keeps pace with daily operations. By placing a multi-sensor lab at the drill pad, GeologicAI cuts the turnaround time for critical data from weeks to hours. Routing those scans through AI models that output economic metrics\u2014grade, tonnage, NPV deltas\u2014GeologicAI can turn enhanced data into better decisions before the next two-week shift even begins.<\/p>\n\n\n\n<p class=\"mar-t-qtr mob-mar-t-qtr\">AI models that generate economic metrics\u2014grade, tonnage, net present value (NPV) deltas\u2014allow its mobile labs to deliver the analysis needed for better decisions before the next site shift begins.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-black-disc pad-l mob-pad-l\">\n<li class=\"wp-block-rbc-list-item\">\n<p><strong>Sense &#8211; <\/strong>Hyperspectral, XRF and visual sensors capture gigabytes of rock data on site.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><strong>Think<\/strong> <strong>&#8211;<\/strong> Cloud models classify lithology, estimate grade and recalculate NPV in near real-time.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><strong>Act &#8211; <\/strong>Before the next shift, geologists see a refreshed analysis that answers the pivotal financial questions: Where do we drill next? How deep? When do we stop?<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-t-hlf mob-pad-t-hlf pad-b-hlf mob-pad-b-hlf\" style=\"border-radius:0x\">\n<p>GeologicAI\u2019s \u201cHigh Resolution Decision Engineering\u201d made decision-making faster and more dynamic. What had once been a linear sequence of costly bets became an agile sprint cycle\u2014each hole informed by the last, each dollar tied to a fresh decision metric. In short, data stopped being a retrospective audit trail and became the steering wheel of the program.<\/p>\n\n\n\n<p>Pitching GeologicAI\u2019s solution also carried the challenge all first-movers face: no competitive heat. Early adopters could not point to rival mines already reaping the benefits. In a business where margins hinge on proven processes, being first could feel like volunteering for a metallurgical science experiment. Without \u201cfollow-or-fall-behind\u201d pressure to fuel later-stage diffusion, GeologicAI had to sell both the vision and the urgency of change\u2014one champion at a time.<\/p>\n\n\n\n<p>Fortunately, within months of the first 24-hour data loop, GeologicAI secured its first set of pilot programs\u2014including a high-profile engagement with Agnico Eagle Mines, one of Canada\u2019s largest mining companies. According to Executive Vice President of Exploration Guy Gosselin, \u201cthis core scanning revolution places Agnico Eagle on the frontline of innovation and improves our critical decision-making capacity.\u201d<\/p>\n\n\n\n<p>For Agnico, the attraction was threefold:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-black-disc pad-l mob-pad-l\">\n<li class=\"wp-block-rbc-list-item\">\n<p>GeologicAI\u2019s system was faster and more accurate than traditional assays\u2014compressing weeks of data-crunching into hours.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>The richer datasets complemented, rather than replaced, existing geological information, giving decision-makers a complete and more reliable picture of deposits.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Adopting cutting-edge AI technology bolstered Agnico\u2019s reputation as an employer of choice in a sector competing fiercely for talent.<\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>That willingness to innovate created the opening for an internal champion. At Agnico Eagle, <strong>Gosselin<\/strong>, with purview over exploration, recognized the opportunity, translated the value for colleagues, and bridged skepticism with proof.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel has-rbc-dark-blue-tint-background-color has-background\" style=\"border-radius:7px;overflow:hidden\">\n<div class=\"wp-block-rbc-section-inner-block inner-section-grey-light-tint-three section-inner  mar-b mob-mar-b mar-t mob-mar-t pad-t-0 mob-pad-t-0 mar-l mob-mar-l mar-r mob-mar-r has-fafafa-background-color has-background\" style=\"border-radius:0x\">\n<h4 class=\"wp-block-heading mar-t-0 mob-mar-t-0 pad-t-hlf mob-pad-t-hlf has-rbc-dark-blue-tint-color has-text-color has-link-color wp-elements-04213386e17e17506cd46d6e350b0775\" id=\"h-lesson-2-the-champion-effect\"><strong><strong>Lesson #2: The Champion Effect<\/strong><\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns mob-mar-b-0 mar-b-0 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pad-r mob-pad-r is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Sanden recognized the power of an internal champion early on. At Agnico&nbsp;Eagle, a forward-looking geoscience lead could <em>see<\/em> the opportunity and translate it for colleagues.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner mob-pad-t-0 mar-t-hlf mob-mar-t-hlf pad-b-qtr mob-pad-b-qtr pad-t-0\" style=\"border-radius:0x\">\n<p>The business development lesson crystallized quickly: decision-makers who grasp both geology and data science are rare\u2014but indispensable. Rather than cold-calling every mine CFO, Sanden focused on searching deliberately for strong leaders\u2014cultivating their interest with pilot data and shared credit. Once an internal champion within a target client firm validated the technology, resistance melted away and adoption rippled across additional sites.<\/p>\n\n\n\n<p>With persistence\u2014and a few early wins\u2014GeologicAI found its stride abroad. GeologicAI\u2019s core value proposition is characteristically Canadian: a fusion of Calgary\u2019s world-class natural resources expertise with national leadership in AI. Export Development Canada and the Bill Gates-backed Breakthrough Energy Ventures recognized that potential, backing an initial US$30 million Series A to turn the concept into field-ready hardware. Still, as Sanden would later reflect, building the technology was only half the battle; getting it deployed at home proved harder.<\/p>\n\n\n\n<p>Today, there are more than two dozen trailer labs around the globe, from the Yukon to Pilbara and Chile\u2019s Atacama Desert. The company\u2019s Canadian pedigree quickly became a stamp of legitimacy in foreign jurisdictions.<\/p>\n\n\n\n<p>GeologicAI\u2019s workforce has grown to more than 200 across five continents, giving the company a front-row seat to how AI talent meets real industrial problems. One contrast is striking: Canada is a recognized AI research powerhouse\u2014home to pioneers like Richard Sutton, Geoffrey Hinton, and Yoshua Bengio\u2014yet the pool of production-grade, domain-savvy engineers is thin. The missing piece is not brainpower, but the applied expertise to turn world-class research into field-ready solutions. That gap\u2014between invention and application\u2014set the stage for GeologicAI\u2019s third lesson: the need to cultivate \u201ctranslators\u201d who are articulate in both technology and geology.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel has-rbc-dark-blue-tint-background-color has-background\" style=\"border-radius:7px;overflow:hidden\">\n<div class=\"wp-block-rbc-section-inner-block inner-section-grey-light-tint-three section-inner  mar-b mob-mar-b mar-t mob-mar-t pad-t-0 mob-pad-t-0 mar-l mob-mar-l mar-r mob-mar-r has-fafafa-background-color has-background\" style=\"border-radius:0x\">\n<h4 class=\"wp-block-heading mar-t-0 mob-mar-t-0 pad-t-hlf mob-pad-t-hlf has-rbc-dark-blue-tint-color has-text-color has-link-color wp-elements-23fc09d17fe9bfb1ee8395c93d2e7d6b\" id=\"h-lesson-3-mind-the-translator-talent-gap\"><strong><strong><strong>Lesson #3:<\/strong> <strong>Mind the Translator Talent Gap<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns mob-mar-b-0 mar-b-0 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pad-r mob-pad-r is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>GeologicAI\u2019s answer has been twofold: hire translators\u2014midcareer specialists who already know ML Ops, sensor fusion and drilling economics\u2014wherever they live, and run an internal upskilling program that pairs Canadian researchers with field-seasoned geologists until both languages\u2014rock and code\u2014are fluent with each other.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-t-0 mob-pad-t-0 mar-t-hlf mob-mar-t-hlf pad-b-hlf mob-pad-b-hlf\" style=\"border-radius:0x\">\n<p><strong>In effect, the company\u2019s journey has come full circle.<\/strong> What began as a Calgary startup solving a logistics headache now sits at the first link of North America\u2019s electrification supply chain\u2014mapping orebodies that will feed battery factories in Ontario and EV assembly lines across the continent. At the same time, its building out its CO\u2082-reduction analytics capabilities\u2014helping miners blend ore and run smelters more efficiently, turning sustainability from a compliance cost into a competitive lever. GeologicAI is both innovator and enabler: a showcase of Canadian AI deployed at scale and a tool for unlocking the critical minerals Canada needs to cement its place in the next wave of advanced manufacturing.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-t-0 mob-pad-t-0 pad-b-dbl mob-pad-b-dbl\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading has-rbc-dark-blue-tint-color has-text-color has-link-color wp-elements-3cfc70dd20f1a2a56579755317ed695d\" id=\"h-looking-nbsp-ahead-geologicai-s-role-in-canada-s-critical-minerals-moment\">Looking&nbsp;Ahead \u2014 GeologicAI\u2019s Role in Canada\u2019s Critical Minerals Moment<\/h2>\n\n\n\n<p>Research and Experimental Development (SR&amp;ED), a tax credit which reimburses firms after they invest in development and can take months in reviews and approval processes. While SR&amp;ED is useful for prototypes, it\u2019s not equipped to underwrite the riskier leap to first deployment. GeologicAI learned this firsthand: its Canadian pilot languished in grant limbo while the same scanner, shipped to a U.S. customer under a performance-linked voucher, reached fleet rollout in just six months.<\/p>\n\n\n\n<p><strong>If SR&amp;ED looks backward, international programs look forward<\/strong>. Australia\u2019s <a href=\"https:\/\/metsignited.org\/\" data-dig-id=\"LP-20578-d2a290ad\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"METS&nbsp;Ignited\" class=\"rbc-link-format\">METS&nbsp;Ignited<\/a> and the U.S. Department of Energy\u2019s <a href=\"https:\/\/www.energy.gov\/oced\/industrial-demonstrations-program-0?\" data-dig-id=\"LP-20578-db621498\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"US$6.3&nbsp;billion Industrial Demonstrations Program\" class=\"rbc-link-format\">US$6.3&nbsp;billion Industrial Demonstrations Program<\/a> tie funding to milestones or proven outcomes\u2014effectively paying for results, not receipts. That structure de-risks adoption for buyers and accelerates diffusion. GeologicAI\u2019s own progress highlights both sides of the equation: despite slower support at home, the company has continued to expand, proving what Canadian innovation can achieve when paired with the right conditions.<\/p>\n\n\n\n<p>For Canada, the lesson is clear. Redirecting even a portion of SR&amp;ED spending toward outcome-based deployment incentives\u2014field vouchers, first-deployment guarantees, and measurable performance targets\u2014would shorten the path from lab to loader. Done right, Canada could position itself not just as the birthplace of AI breakthroughs, but as the place where heavy-industry AI actually runs. That\u2019s how Canada can turn its AI breakthroughs into lasting industrial advantage.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<div class=\"wp-block-columns has-border-color has-grey-border-color is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"border-width:1px\">\n<div class=\"wp-block-column has-border-color has-grey-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:1px;flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"362\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/10\/GeologicAI-Blog-Image_Download-PDF-RBC-TL.jpg\" alt=\"From Rock to ROI: How GeologicAI Turns Cores into Capital - download report\" class=\"wp-image-20631\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/10\/GeologicAI-Blog-Image_Download-PDF-RBC-TL.jpg 572w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/10\/GeologicAI-Blog-Image_Download-PDF-RBC-TL.jpg?resize=300,190 300w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading mar-t mar-l\" id=\"h-download-the-report\">Download the Report<\/h4>\n\n\n\n<div class=\"wp-block-buttons  mar-l is-layout-flex wp-block-buttons-is-layout-flex\"><div>\n<div class=\"wp-block-button btn before is-style-tertiary tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/From-Rock-to-ROI-How-GeologicAI-Turns-Cores-into-Capital-Case-Study.pdf\" data-dig-id=\"LP-20578-09519300\" data-dig-category=\"LP\" data-dig-action=\"button click\" data-dig-label=\"Download-https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2025\/03\/From-Rock-to-ROI-How-GeologicAI-Turns-Cores-into-Capital-Case-Study.pdf \">Download<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mar-t mob-mar-t mar-b mob-mar-b has-rbc-bright-blue-tint-1-background-color has-background\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-t mob-pad-t mob-pad-b pad-b\" style=\"border-radius:0x\">\n<p class=\"mob-mar-b-0 mar-b-0 has-white-color has-text-color has-link-color wp-elements-79c352130631b452d62efded50b7a464\"><strong>Project Lead<\/strong><\/p>\n\n\n\n<p class=\"mob-mar-b-0 mar-b-0 has-white-color has-text-color has-link-color wp-elements-45110f06253f7986da53048d74c43225\"><strong>Reid McKay<\/strong>, Director Technology Policy, RBC Thought Leadership<\/p>\n\n\n\n<p class=\"mob-mar-b-0 mar-b-0 mar-t-hlf mob-mar-t-hlf has-white-color has-text-color has-link-color wp-elements-235a3e5553d25bbfdb5c7340bddee87f\"><strong>Contributors<\/strong><\/p>\n\n\n\n<p class=\"mar-b-0 mob-mar-b-0 has-white-color has-text-color has-link-color wp-elements-0e3e6201065d5a046e1a26ad43b53262\"><strong>Nora Bieberstein<\/strong>,<strong> <\/strong>Director, Strategic Programs, RBC Thought Leadership<\/p>\n\n\n\n<p class=\"mar-b-0 mob-mar-b-0 has-white-color has-text-color has-link-color wp-elements-f2bca92f1ae155197f859fcad1222abb\"><strong>Yadullah Hussain<\/strong>,&nbsp;Managing Editor, RBC Thought leadership<\/p>\n\n\n\n<p class=\"mar-b mob-mar-b mar-t-hlf mob-mar-t-hlf has-white-color has-text-color has-link-color wp-elements-ef0e1e1a1d70f503224326e7eaaa6cbf\">Special thanks to Janice Stein, Founding Director, Munk School of Global Affairs &amp; Public Policy and Nicole Harris and Nikhil Konduru, Graduate Students, Munk School of Global Affairs &amp; Public Policy.<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":89,"featured_media":20604,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"disable_focal_point":true,"featured_image_focal_point":{"x":0.5,"y":0.5},"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"rbc_tl_category":[196],"rbc_tl_tag":[],"class_list":["post-20578","rbc_tl","type-rbc_tl","status-publish","has-post-thumbnail","hentry","rbc_tl_category-the-growth-project"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Rock to ROI: How Calgary\u2019s GeologicAI Turns Core Samples into Knowledge - RBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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