{"id":3916,"date":"1993-03-01T01:00:00","date_gmt":"1993-03-01T01:00:00","guid":{"rendered":"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/vol-74-no-2-march-april-1993-the-power-of-little-things\/"},"modified":"2022-11-27T02:18:05","modified_gmt":"2022-11-27T02:18:05","slug":"vol-74-no-2-march-april-1993-the-power-of-little-things","status":"publish","type":"rbc_letter","link":"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/vol-74-no-2-march-april-1993-the-power-of-little-things\/","title":{"rendered":"Vol. 74 No. 2 &#8211; March\/April 1993 &#8211; The Power of Little Things"},"content":{"rendered":"<div id=\"layout-column-main\">\n<p class=\"boldtext\">Details, details, details! Most of us get                     annoyed with them sometimes, but we ignore them at our peril.                     We only have to make sure that they don&#8217;t become an end in                     themselves. Otherwise, we should show a respect for little                     things, because they are crucial to living. Especially to                     living happily&#8230;<\/p>\n<p> Nuclear scientists are more conscious than most that the                     smallest things in existence are, in a sense, the biggest.                     The energy released by splitting atoms is, of course, the                     strongest force ever produced by artificial means. On top                     of that, physicists are convinced that the inconceivably tiny                     bits of matter they call elementary particles are the basic                     building blocks of the universe. Without them, nothing else                     could exist.<\/p>\n<p>Science in general holds many lessons in the importance                     of little things. Perhaps the greatest advance in medical                     history came when the French chemist and biologist Louis Pasteur                     proved that microscopic organisms cause disease and death                     among animals and human beings. Having hunted down several                     strains of infectious microbes in thousands of experiments,                     Pasteur was able to develop safeguards against them. More                     than anyone else, he was responsible for a near-doubling of                     the average human life span since he did his work in the latter                     part of the 19th century.<\/p>\n<p>Through his painstaking methods and towering prestige, Pasteur                     pointed the way to the modern approach to research. It is                     based on the simple principle that nothing that is big enough                     to be detected, if only partly, can be overlooked. The same                     respect for detail shows in the statistical analysis of observations                     which often leads to scientific breakthroughs. Today, researchers                     in various fields spend prodigious lengths of time peering                     through super-powered microscopes at minute samples of material                     and recording and cross- referencing masses of data. They                     are aided by computers, which draw their wonderful capabilities                     from an electronic application of the power of little things                     &#8211; lightning-fast iterations of the two smallest digits, zero                     and one.<\/p>\n<p>As in science and technology, so in the rest of life: little                     things cast long shadows across whole range of human activity.                     The wisdom of the ages proclaims that we should never disparage                     objects, acts, or circumstances because they look minor in                     our own fallible eyes. Folk sayings stress that the little                     must come before the big: the oceans are made of drops of                     water; a single seed can create a forest; pennies saved yield                     a harvest of dollars. Again and again, the Bible reminds us                     that we ignore details at our peril. &#8220;He that despiseth small                     things, shall fall by little and little,&#8221; the Book of Ecclesiasticus                     warns.<\/p>\n<p>It might be thought that, having been so thoroughly exposed                     to such advice, there would not be a literate person alive                     who does not pay the keenest attention to detail. But we all                     know from experience that this is far from the case. Many,                     if not most, people are ready to brush it off like so much                     dandruff. Samuel Taylor Coleridge may have been right when                     he wrote, &#8220;there is nothing insignificant &#8211; nothing.&#8221; But                     many of us are willing to take a chance that he was wrong.<\/p>\n<p>If the words we use to describe objects and conditions are                     any indication of the way we feel about them, it would appear                     that people are quite hostile to minutiae. The English language                     contains few favourable descriptions of small matters, but                     many disparaging ones. In a typical thesaurus, for instance,                     the word &#8220;little&#8221; calls forth a string of pejoratives: &#8220;inconsiderable,                     insignificant, unimportant, petty, slight, trivial, scanty,                     weak, small (in force or efficiency.)&#8221; The chief synonym for                     something small is a &#8220;trifle. &#8221; The same thesaurus aligns                     that word with &#8220;triviality, bauble, nothing, thing of little                     value or consequence.&#8221;<\/p>\n<p>Why should little things provoke such linguistic abuse?                     Maybe because we know that, besides their other powers, they                     have the power to upset us. When details come in numbers,                     they can be as pestiferous as a swarm of those supremely objectionable                     little things, black flies. We associate details with having                     to do what we would rather not do, like budgeting or conforming                     to petty rules and regulations. A tax form is perhaps the                     leading symbol of our aversion to the picky little details                     that are demanded of us.<\/p>\n<h3>Picking nits, building paper empires, and being wrong by the rules<\/h3>\n<p>Thus, in the increasingly complex and highly regulated life                     we lead in western countries today, we may feel, like Henry                     David Thoreau, that &#8220;our life is being frittered away by detail.&#8221;                     The difference between us and Thoreau is that he lived in                     the relatively simple world of 19th century New England, where                     he was able to get away from it all by going to live alone                     beside a pond.<\/p>\n<p>Today, it seems, one could not escape the tyranny of detail                     even by going to a South Sea island. In fact, it is almost                     a rule that the less industrially-developed a country, the                     more intrusive and ubiquitous is its bureaucracy. And the                     more literal-minded are the officials who, one after the other,                     check and double-check the forms and documents that abound.<\/p>\n<p>Calcutta boasts what is perhaps the world&#8217;s most famous                     shrine to petty bureaucracy, the Writer&#8217;s Building, named                     for the job title which the East India Company once gave to                     the clerks who recorded its every transaction in multiple                     copies. Now the administrative headquarters of the West Bengal                     government, the Writer&#8217;s Building is the workplace of hundreds                     of civil servants known as &#8220;babus&#8221; who keep churning out fat                     files tied up in red tape which have overflowed in dusty piles                     into the corridors, never to be opened again.<\/p>\n<p>But a person need not be one of India&#8217;s notorious functionaries                     to build a career around the useless accumulation of minutiae.                     No matter where in the world they live, some people are babus                     at heart. They are the bane of the lives of their less fastidious                     colleagues, who want to get on with the job with a minimum                     of fuss.<\/p>\n<p>Babu types are by no means confined to government service.                     Wherever business of any kind is conducted, they can be found                     picking nits ( nits are &#8220;the eggs of a parasitic insect&#8221;),                     building paper empires, and exerting a drag of affairs. In                     their exactitude, they often present a case of &#8220;being wrong                     by the rules,&#8221; following the letter of the rule book when                     common sense would dictate other courses of action. The book                     saves them from the rigours of independent thinking: as long                     as there is a form to cover every procedure, there is never                     any need to depart from established practice or look further                     into a case.<\/p>\n<p>That being said, it would be a mistake to believe that everyone                     who gives the appearance of fussing over little things is                     necessarily being counterproductive. One definition of the                     verb &#8220;to fuss&#8221; is to &#8220;pay close or undue attention to detail.&#8221;                     The operative word is &#8221; undue.&#8221;<\/p>\n<p>Every organization needs people who can tell the difference                     between those details that are worth worrying about and those                     that are not. They perform an indispensable service. It is                     unfortunate that the professional dealers in &#8220;administrivia&#8221;                     tend to give all workers who deal in the finer points of administration                     a bad name.<\/p>\n<h3>If you let George do it, it may not get done<\/h3>\n<p>At the height of his glory, Napoleon observed that an army                     marches on its stomach. It was his way of saying that, before                     there can be a victory, somebody has to attend to the million-and-one                     particulars that go into making sure that the front-line troops                     are fed and otherwise supplied. It is worth noting that, in                     times when armies are not being called upon to fight, they                     observe detail with near-religious fervour. Ordinary soldiers                     are subjected to a relentless routine of drilling, cleaning,                     and repetitive training. Their comportment and quarters are                     inspected constantly, and heaven help the hapless private                     who is found with anything out of place.<\/p>\n<p>Rank-and-file soldiers in peacetime camps may curse the                     seemingly senseless spit and polish, but it is all to a purpose.                     It is practised to instil in them an automatic regard for                     detail when they are called into action, either in warfare                     or in civil emergencies. For an army to mobilize properly,                     everything must be in the right place at the right time, from                     gigantic prefabricated bridges to spare bootlaces. In circumstances                     where a grain of sand may cause a weapon to jam, or the failure                     to take a pill at the right time may bring on a tropical disease,                     habitual attention to detail could mean the difference between                     life and death.<\/p>\n<p>In military and other large organizations, people are assigned                     especially to see that details are attended to in the various                     departments. As long as they are seen to be doing their jobs,                     most of their co-workers are willing to emulate Louis XII                     of France. Faced with dealing with what he considered minor                     affairs of state, King Louis would say, &#8220;Let Georges do it,&#8221;                     Cardinal Georges being his prime minister. In the English                     expression that has emerged from this, &#8220;George&#8221; refers to                     anyone who looks after the little matters that others cannot                     be bothered with.<\/p>\n<p>Many have found to their grief, however, that when they                     let George do it, it never gets done at all, and that they                     must then clean up the mess caused by the omission. Experience                     teaches that no one is exempt from having to care about little                     things. Managers who rise high in organizations may think                     that they have reached a level where they can forget about                     detail and concentrate on broad policy. But they will find                     that, when the details are neglected, the policy cannot be                     carried out.<\/p>\n<p>Organizations have been likened to machines, in which the                     smallest cog is as critical as the main drive-shaft. It is                     up to the person in overall charge of the machine to make                     sure that the cog is oiled or replaced in time so that the                     whole thing keeps running as it should.<\/p>\n<p>But then, the people in charge are likely already to possess                     what Daniel Webster called &#8220;the spirit of detail.&#8221; According                     to the great American statesman-philosopher, that spirit will                     carry a person farther in the working world than others who                     have done better in school. Those who deal in details will                     be dealing with the bulk of any business, because details                     come up constantly. Though they may matter little in each                     individual occurrence, &#8220;the sum total of their continual repetition                     is of the highest consequence,&#8221; Webster wrote.<\/p>\n<p>The Book of Isaiah says that &#8220;precept must be upon precept;                     line upon line; here a little and there a little.&#8221; No surer                     formula for the acquisition of knowledge or expertise has                     ever been proclaimed. By following it, Elihu Burritt went                     from being an apprentice blacksmith in Connecticut to a famous                     linguist, lecturer, and leader of the international peace                     movement in the 1840s. &#8220;All that I have accomplished, or expect                     or hope to accomplish, has been and will be by that plodding,                     patient, persevering process of accretion which builds the                     ant-heap, particle by particle, thought by thought, fact by                     fact,&#8221; he testified.<\/p>\n<p>Obviously that is not an easy way to lead one&#8217;s life. To                     advance in barely perceptible steps requires extraordinary                     patience. Impatient people find it hard to work a little bit                     at a time, resisting the temptation to take a short cut to                     get a job over with. Their more practical colleagues know                     that the job will be completed more quickly by sticking to                     it than by skipping the details. Often, trying to do something                     too fast results in spoiling it and having to do it all over                     again.<\/p>\n<p>Impatience is the besetting weakness of the young, whose                     physical vigour may mislead them into believing that anything                     can be accomplished quickly and easily. Youth bursts with                     creative energy, and young people may find it difficult to                     reconcile flights of creativity with slow-going meticulousness.                     But they can take the word of William Blake that art &#8220;cannot                     exist except in minutely organized particulars.&#8221; Blake was                     a poet and painter of soaring imagination. But he was also                     a master engraver who brought the spirit of fine craftsmanship                     to all his work.<\/p>\n<h3>Attention to detail separates the amateurs from the pros<\/h3>\n<p>Creative-minded people of any age are sometimes inclined                     to look down on details and the people who deal with them.                     Mundane matters, they may say snobbishly, are for mundane                     minds. Influenced by images of maverick artists who flout                     convention at every turn, they like to think of themselves                     as free spirits with a fine disregard of petty rules and regulations.                     The very idea of creativity promotes a certain disdain for                     precision and the niceties of form; creation is supposed to                     be spontaneous, isn&#8217;t it?<\/p>\n<p>Truly dedicated practitioners of any art or craft have always                     known better than to believe that an excess of talent can                     compensate for a shortage of assiduous application. Certainly                     nobody had more talent than Michelangelo, but he is quoted                     as saying that &#8220;trifles make perfection.&#8221; Michelangelo is                     perhaps the greatest exemplar of the saying, &#8220;Genius is an                     infinite capacity for taking pains.&#8221;<\/p>\n<p>In almost any activity, it is that capacity which separates                     the professionals from the amateurs. It is understandable,                     of course, that professionals should be more painstaking in                     their work than those who do the same thing as a hobby. The                     former are paid for the time they spend concentrating on details;                     the latter do so on their own time and at their own expense.<\/p>\n<p>Professionals also have more at stake in getting things                     just right; somebody playing the piano at a house party will                     be cordially forgiven for hitting a wrong note or two; to                     a concert pianist, the same mistakes may spell the ruin of                     a career. But in addition to the practical reasons for their                     diligence, professionals are conscientious out of an honesty                     which prevents them from short- changing those who pay for                     their efforts. Their pride and integrity makes them sweat                     over the fine points of a piece of work until they get it                     right, no matter how frustrating and uncomfortable that may                     be.<\/p>\n<p>Willa Cather might have been speaking of any profession                     when she wrote that the essence of writing lay in &#8220;finding&#8230;                     what detail one can do without and yet preserve the spirit                     of the whole.&#8221; Miss Cather&#8217;s approach brings to mind Mark                     Twain&#8217;s jocular advice, &#8221; First get the facts, then you can                     distort them as you please.&#8221; First get the details and examine                     every one of them; then and only then can you eliminate those                     that are not absolutely relevant. In any creative pursuit,                     some selectivity is necessary to allow for the inspired generalizations                     that lend a work style and vigour. But one should never reject                     or pass over any details when starting out.<\/p>\n<p>Selectivity is also necessary, of course, if attention to                     detail is to be kept within reasonable limits. Like anything                     else, it can be carried to harmful excess. In the professions                     especially, there is always the danger of developing a microscopic                     mind, so tightly focussed that it cannot see anything around                     it, including the moral implications of what is being done.<\/p>\n<p>How we can duly attend to little things and still &#8220;think                     big&#8221; is a tricky question. The English author Sir Edward Bulwer-Lytton                     suggested an answer when he wrote: &#8220;He who esteems trifles                     for themselves is a trifler; he who esteems them for the conclusions                     to be drawn from them, or the advantage to which they can                     be put, is a philosopher.&#8221; In other words, details should                     never be treated as an end in themselves. They are only significant                     when they can be used as the means to an end.<\/p>\n<p>In business, details present the same challenge as in art                     &#8211; how to take them all into account without detracting from                     the performance. For example, products and services should                     be made as uncomplicated as possible, so that technical niceties                     are always the concern of the seller, not the buyer. Customers                     dealing with a company should be exposed to a minimum of paperwork                     and a minimum of staff; nothing puts a customer off so thoroughly                     as being passed on from one person to another. Complaints                     should be dealt with in a straightforward manner, without                     a lot of bureaucratic obstacles which are likely to give the                     impression that the company believes that complaining customers                     are in the wrong.<\/p>\n<p>On the other hand, details which affect customer satisfaction                     should rate the very highest priority. The presence or absence                     of little conveniences, little courtesies, may spell the difference                     between a disgruntled ex-customer and one who will be loyal                     to a company for life. And every little point that could possibly                     affect quality must be constantly monitored: the future of                     a business can stand or fall on the smallest omissions. With                     the wide range of options open to them today, customers no                     longer have to tolerate sloppy service or workmanship.<\/p>\n<h3>The rich sources of satisfaction to be found in little things<\/h3>\n<p>The basic thrust of the &#8220;excellence&#8221; and &#8220;total quality&#8221;                     movements so dear to the hearts of corporate managements these                     days is to inculcate a habit among everyone in a company of                     never taking the slightest thing for granted. The heroes of                     the excellence movement preach that a concentration on little                     things is at the heart of the competitive battle. One of these                     is Jan Carlzon of Scandinavian Air System, who is quoted as                     saying: &#8220;We don&#8217;t seek to be one thousand per cent better                     at any one thing. We seek to be one per cent better at one                     thousand things.&#8221;<\/p>\n<p>So anyone in business who wants to stay in business would                     be well- advised to exercise the greatest respect for detail.                     But it would be a mistake to think that close attention to                     little things is a duty imposed upon us as a condition of                     material success. For little things are a rich source of pleasure:                     it is the subtle little touches that give style and delicacy                     to music and other art forms. In cooking, a little extra care                     and time make for delicious dishes. In handicrafts, sports,                     or learning, attention to the finer points is behind the satisfaction                     that comes with doing something particularly well.<\/p>\n<p>But the finest benefit from attending to the little things                     lies in our relations with other people. It is in the day-to-day                     practice of small attentions and considerations, &#8220;mere trifles,&#8221;                     as Lord Chesterfield called them, that we best express the                     affection and appreciation we feel. The great scientist Sir                     Humphry Davy showed that he had a deep knowledge of human                     reactions as well as chemical ones when he wrote: &#8220;Life is                     made up, not of great sacrifices and duties, but of little                     things in which smiles and kindnesses and small obligations,                     are what win the heart and secure comfort&#8221; Among the many                     powers of little things, the power to make people happy must                     be the greatest of all.<\/p>\n<\/div>\n","protected":false},"author":79,"featured_media":0,"template":"","categories":[1],"rbc_letter_theme":[],"rbc_letter_year":[80],"class_list":["post-3916","rbc_letter","type-rbc_letter","status-publish","hentry","category-uncategorized","rbc_letter_year-80"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vol. 74 No. 2 - March\/April 1993 - The Power of Little Things - RBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/vol-74-no-2-march-april-1993-the-power-of-little-things\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vol. 74 No. 2 - March\/April 1993 - The Power of Little Things - RBC\" \/>\n<meta property=\"og:description\" content=\"Details, details, details! Most of us get annoyed with them sometimes, but we ignore them at our peril. We only have to make sure that they don&#8217;t become an end in themselves. Otherwise, we should show a respect for little things, because they are crucial to living. Especially to living happily&#8230; Nuclear scientists are more [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/vol-74-no-2-march-april-1993-the-power-of-little-things\/\" \/>\n<meta property=\"og:site_name\" content=\"RBC\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-27T02:18:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbc.com\\\/en\\\/about-us\\\/history\\\/letter\\\/vol-74-no-2-march-april-1993-the-power-of-little-things\\\/\",\"url\":\"https:\\\/\\\/www.rbc.com\\\/en\\\/about-us\\\/history\\\/letter\\\/vol-74-no-2-march-april-1993-the-power-of-little-things\\\/\",\"name\":\"Vol. 74 No. 2 - March\\\/April 1993 - The Power of Little Things - RBC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbc.com\\\/en\\\/#website\"},\"datePublished\":\"1993-03-01T01:00:00+00:00\",\"dateModified\":\"2022-11-27T02:18:05+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rbc.com\\\/en\\\/about-us\\\/history\\\/letter\\\/vol-74-no-2-march-april-1993-the-power-of-little-things\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rbc.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.rbc.com\\\/en\\\/\",\"name\":\"RBC\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rbc.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Vol. 74 No. 2 - March\/April 1993 - The Power of Little Things - RBC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/vol-74-no-2-march-april-1993-the-power-of-little-things\/","og_locale":"en_US","og_type":"article","og_title":"Vol. 74 No. 2 - March\/April 1993 - The Power of Little Things - RBC","og_description":"Details, details, details! Most of us get annoyed with them sometimes, but we ignore them at our peril. We only have to make sure that they don&#8217;t become an end in themselves. Otherwise, we should show a respect for little things, because they are crucial to living. Especially to living happily&#8230; Nuclear scientists are more [&hellip;]","og_url":"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/vol-74-no-2-march-april-1993-the-power-of-little-things\/","og_site_name":"RBC","article_modified_time":"2022-11-27T02:18:05+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/vol-74-no-2-march-april-1993-the-power-of-little-things\/","url":"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/vol-74-no-2-march-april-1993-the-power-of-little-things\/","name":"Vol. 74 No. 2 - March\/April 1993 - The Power of Little Things - RBC","isPartOf":{"@id":"https:\/\/www.rbc.com\/en\/#website"},"datePublished":"1993-03-01T01:00:00+00:00","dateModified":"2022-11-27T02:18:05+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/vol-74-no-2-march-april-1993-the-power-of-little-things\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.rbc.com\/en\/#website","url":"https:\/\/www.rbc.com\/en\/","name":"RBC","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbc.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rbc.com\/en\/about-us\/history\/letter\/vol-74-no-2-march-april-1993-the-power-of-little-things\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Vol. 74 No. 2 &#8211; 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