{"id":3656,"date":"1950-08-01T01:00:00","date_gmt":"1950-08-01T01:00:00","guid":{"rendered":"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/august-1950-vol-31-no-8-good-food-is-good-business\/"},"modified":"2022-11-28T13:59:32","modified_gmt":"2022-11-28T13:59:32","slug":"august-1950-vol-31-no-8-good-food-is-good-business","status":"publish","type":"rbc_letter","link":"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/august-1950-vol-31-no-8-good-food-is-good-business\/","title":{"rendered":"August 1950 &#8211; Vol. 31, No. 8 &#8211; Good Food is Good Business"},"content":{"rendered":"<div id=\"layout-column-main\">\n<p class=\"boldtext\">Many a person in Canada is suffering ill                     health and poor business just because he doesn&#8217;t eat the right                     food. He does not realize that the happy-go-lucky                     stone-age way of eating anything that came handy is not                     the thing for this age of refinement.<\/p>\n<p>To get the most out of life in the way of health, success                     and happiness, we need to live according to certain rules.                     Infinite opportunity is offered us for improvement &#8220;in our                     diet. We can improve without parading behind every Pied Piper                     who pipes a tune to the effect that the mere taking of his                     pills will turn us into new men and women.<\/p>\n<p>One wise man said &#8211; and we have come upon nothing to deny                     it &#8211; that ninety per cent of all so-called &#8220;stomach trouble&#8221;                     is due not to any inherent weakness of the organ itself but                     to a misunderstanding between the stomach and its owner.<\/p>\n<p>The purpose of this article is to investigate our food needs;                     to tell what authorities believe is necessary for body maintenance,                     growth and physical effort; and to show how the expenditure                     of a little thought can bring about friendly understanding                     between a man and his stomach, without a &#8220;veto&#8221; in a year&#8217;s                     meals.<\/p>\n<p>One principle that applies to everyone is: set your standards                     high, even though you can&#8217;t attain them. It is worth while                     trying sincerely, because even a little success will mean                     a great deal to you in increasing your resistance to disease                     and enhancing your joy in living.<\/p>\n<h3>Hunger, Seen and Hidden<\/h3>\n<p>An experiment in Minnesota a few years ago, involving thirty-two                     volunteers, revealed not only the effect of semi-starvation                     on behaviour, intelligence and personality, but the order                     in which symptoms developed. First was tiredness, followed                     by. muscle soreness, irritability, apathy, sensitivity to                     noise, loss of ambition, loss of self-discipline, decrease                     in mental alertness and in the ability to concentrate, moodiness                     and dizziness.<\/p>\n<p>That was a case of deliberate semi-starvation over                     a period of months. More to the point is the result of surveys                     made in Canada in 1939 &#8211; 1940, reported in an article in the                     <em>Canadian Public Health Journal <\/em>Roughly speaking, only                     40 per cent of the people studied were adequately nourished,                     40 per cent were in a border-line state, and 20 per cent                     were seriously undernourished.<\/p>\n<p>Still more striking is the statement by Dr. L. B. Pert,                     Chief of the Nutrition Division of the Department of National                     Health and Welfare, to the effect that more children died                     in the year 1944 from nutritional deficiency diseases than                     from infantile paralysis. To this he added: &#8220;&#8230;despite the                     fact that our present knowledge is sufficient to avoid malnutrition.&#8221;<\/p>\n<p>No one would suggest that forty per cent of the people in                     Canada go around in a perpetual state of hunger, in the ordinary                     sense of the word. There is another kind of hunger, the hidden                     hunger that lets people pine away, go through life sluggishly,                     and finally die before their time, even when they are eating                     plenty.<\/p>\n<p>Many of us drag our way through life, suffering all kinds                     of ailments that could be avoided by better feeding.<\/p>\n<p>We feel depressed, and blame our woes on creditors, the                     family or the boss, when perhaps we suffer from vitamin shortage.                     We feel fatigued, out of sorts and listless, due perhaps to                     nothing but improper food. Our tables may groan with good                     things, and yet we may be starving ourselves through ignorance                     and indifference.<\/p>\n<p>We must not deceive ourselves by thinking that poor diets                     are confined to low-income groups. It is quite possible                     to spend a lot of money on food, and yet not be getting the                     food values that lead to health.<\/p>\n<h3>Nutrition in Canada<\/h3>\n<p>Canadian diets can be improved. An effort to better them                     was started in 1939 by the Canadian Council on Nutrition,                     resulting in a guide called <em>Canada&#8217;s Food Rules<\/em>. Here                     are the daily requirements as revised in 1950:<\/p>\n<p>1. Milk &#8211; Children up to about 12 years, at least<\/p>\n<p>one pint; adolescents, at least 1\ufffd<\/p>\n<p>pints; adults, at least \ufffd pint.<\/p>\n<p>2. Fruit. &#8211; One serving of citrus fruit or tomatoes<\/p>\n<p>or their juices, and one serving of<\/p>\n<p>other fruit.<\/p>\n<p>3. Vegetables &#8211; At least one serving of potatoes, and<\/p>\n<p>at least two servings of other vege-<\/p>\n<p>tables, preferably leafy, green or<\/p>\n<p>yellow, and frequently raw.<\/p>\n<p>4. Cereals and bread &#8211; One serving of whole grain cereal<\/p>\n<p>and at least four slices of bread with<\/p>\n<p>butter or fortified margarine.<\/p>\n<p>5. Meat and Fish &#8211; One serving of meat, fish, poultry or<\/p>\n<p>meat alternatives such as dried beans,<\/p>\n<p>eggs or cheese. Use liver frequently.<\/p>\n<p>In addition, the rules suggest that eggs and cheese should                     be served at least three times a week. Vitamin D (which is                     obtained in cod liver oil, eggs, specially fortified foods,                     and concentrated in tablets) is essential for all growing                     persons and expectant and nursing mothers. The daily intake                     should add up to at least 400 International Units, equal to                     approximately a teaspoonful of cod liver oil.<\/p>\n<p>The rules are not designed for a quick campaign, but are                     part of a long-term programme. They are not intended                     for spasmodic &#8220;drives&#8221; but for day-in, day-out observance,                     and the food should be spread over at least three meals a                     day.<\/p>\n<p>One reason why we are not better than we are nutritionwise                     is that education has not yet found a way of teaching us so                     that the lessons &#8220;take&#8221;. Unless we are rickety or too thin                     or too fat or too something else we don&#8217;t think the rules                     of eating are meant for us. We thrust aside salads, disdain                     fruit, refuse whole grain cereals, and don&#8217;t touch milk except                     in our tea or coffee.<\/p>\n<p>The solution in both school and public must include these:                     (a) making educational efforts more interesting by giving                     practical evidence; (b) explaining nutrition in terms of research                     discoveries rather than mere lists of foods that &#8220;should be                     eaten&#8221;; and (c) combining educational value with direct action                     through school lunches or supplements.<\/p>\n<h3>The Right Foods<\/h3>\n<p>Food may be divided into three main classes: bodybuilding                     foods, to make good your wear-and-tear; protective                     foods, to ward off disease; and energy foods, to give you                     power and warmth.<\/p>\n<p>Good nutrition involves calories (energy), protein (growth,                     maintenance and repair), vitamins and minerals (protection),                     and &#8220;balance&#8221;.<\/p>\n<p>It is not necessary to carry a set of scales and a measuring                     glass to the dining table, but only to apply common sense                     to a knowledge of the qualities and attributes of foodstuffs.                     The amounts of individual items vary from time to time in                     the same person, depending on many external and internal factors                     such as age, sex and activity. No figure in any general table                     should be taken as an absolute value to assess your dietary,                     requirements. These general tables are only approximate. Their                     use calls for good sense and interpretation in keeping with                     your special environment and requirements.<\/p>\n<p>Take calories for example. A published table may say that                     the average man needs 2250 calories a day. But if he is sitting                     at home doing nothing he may need only 2000, while if he is                     out chopping down trees he may need 4000. Another authority                     may give the amounts in calories per pound of body weight                     for various ages: here, again, caution is needed to interpret                     the figures in terms of what is being done with the body.<\/p>\n<p>The business executive, by the way, will be disappointed                     on learning how few calories are required for brain work.                     Dr. G. A. Dorsey says in his interesting book <em>Why We Behave                     Like Human Beings<\/em>: &#8220;With the brain actively at work so                     little extra energy is consumed that the calorimeter cannot                     find it.&#8221; On the other hand, a jazz-band drummer uses                     up 7200 calories daily. A nutritionist, commenting on this                     figure which was given in a British publication, remarked:                     &#8220;He must have drummed continuously day and night.&#8221;<\/p>\n<h3>Cooking is Important<\/h3>\n<p>Besides making sure that the range of food is such as to                     provide the essentials of good diet, we need to watch the                     cooking to ensure that the goodness is kept there. A sensible                     word of advice was given by Joseph of the Savoy: &#8220;Make the                     good things as plain as possible. God gave a special flavour                     to everything. Respect it. Do not destroy it by messing.&#8221;<\/p>\n<p>The extent to which good food can be converted into valueless                     food by unintelligent preparation is not generally appreciated.                     It can make the difference between health and malnutrition.                     Everyone knows that leafy vegetables are among the essentials                     of a good diet, but their goodness too often goes down the                     drain with the cooking water. The boiled fibrous tissue we                     eat has lost not only its savour but much of its essential                     chemical matter. Mineral salts have been boiled out. Water                     soluble vitamins have been lost.<\/p>\n<p>An investigation made at the request of the Government of                     Newfoundland by nine Canadian, British and United States doctors                     resulted in significant findings.<\/p>\n<p>The first of two diet and health surveys, five years apart,                     revealed that the average person in Newfoundland showed no                     fewer than eight symptoms of deficiency diseases; malnutrition                     in early life resulted in three out of four dying before the                     age&#8221; of 40; only one person in ten reached 60; the overall                     death rate was twenty per cent higher than in Ontario, and                     the death rate among children was two to three times the North                     American average.<\/p>\n<p>The investigators were puzzled at first, because the diet,                     while low in eggs, milk, citrus fruit and tomatoes, was good                     enough in fish, potatoes, cabbage, bread and cereals to justify                     a higher record of health.<\/p>\n<p>An article in <em>Saturday Night <\/em>gives the explanation:                     &#8220;It was not until the investigators went into the kitchens                     of the Islanders that they discovered that they were almost                     literally committing suicide by their cooking methods.&#8221; Potatoes,&nbsp;.for                     example, were boiled after peeling, losing 50 per cent of                     their ascorbic acid; they were cooked in the morning and held                     until night, by which process they lost <em>all <\/em>their ascorbic                     acid. Cabbages were boiled for one to two hours, losing 90                     per cent of their ascorbic acid.<\/p>\n<p>The second survey showed great improvement, reported by                     Dr. Russell M. Wilder of the Mayo Foundation last December.                     The government took steps recommended by the doctors. Flour                     was enriched with thiamine, niacin, riboflavin, iron and calcium,                     and margarine was fortified with vitamin A. Canned milk was                     imported. Orange juice was made available to pregnant women                     and nursing mothers. Schoolchildren received milk and cod                     liver oil.<\/p>\n<p>The result of these diet changes, all in forms which could                     not be ruined by bad cooking, was immense. The death rate                     fell from 12.1 to 10.5 per thousand; deaths from tuberculosis                     fell sharply, from 135 per 100,000 to 101; infant mortality                     dropped in three years from 102.3 per 1,000 to 61; and &#8211; significant                     this &#8211; the children who had been &#8220;like little wooden Indians&#8221;                     on the first visit &#8220;were now noisy, rambunctious and inquisitive,                     as children ought to be.&#8221;<\/p>\n<p>It should not be thought that Newfoundland alone is suffering                     malnutrition due to poor cooking. Similar findings have been                     made by the University of Pennsylvania, which studies hundreds                     of upper-income Philadelphia families.<\/p>\n<p>Besides good selection of basic foods and good cooking,                     variety is needed. Science can analyse a pork chop, and say                     how much of it is protein, but science cannot fathom a man&#8217;s                     wish for a pork chop and say how much of it is true hunger,                     how much fancy, and how much a love of a beautiful-looking                     meal.<\/p>\n<p>The safest guide for the food provider is variety of diet                     and variety in cooking. Peanuts are good food, and there are                     105 different ways of turning them into tasty dishes. Cheese                     is a concentrated form of the most important nutritive elements                     of milk, and in a recent book review of the <em>New York Times                     <\/em>there was advertised a book containing 250 unusual recipes                     for cheese cookery, from hors d&#8217;oeuvres to dessert.<\/p>\n<h3>Eat What You Need<\/h3>\n<p>Every age group has its own special requirements, and all                     are important.<\/p>\n<p>Young people up to twenty years need the right kind of food                     to live, to grow to maturity, and to acquire education. The                     combined effect of strenuous athletics, school and home study,                     the tension of examinations, and the general upset feeling                     of adolescence, all combine to put stress upon the body machinery.                     Lunch is important, and very often an after-school snack                     (such as a peanut butter sandwich, and a glass of milk) would                     be a lifesaver.<\/p>\n<p>As the years pass, and we slow down to a decorous pace,                     the energy of youth is not needed, and we don&#8217;t exert the                     muscular strength of middle life. We do need reasonable amounts                     of protein, and we should be satisfied with foods that our                     experience has taught us are easily digested. Milk, fruits                     and vegetables in full amounts continue to be important.<\/p>\n<p>Women may lay down the nutritional law in their homes, but                     they are often guilty of breaking their own rules.<\/p>\n<p>Men emerge from some surveys with a better record than women,                     except that they are deficient in vitamin C because they brush                     aside &#8220;rabbit foods&#8221; like salads and raw vegetables. On the                     whole, men eat a good lunch, while women just nibble at something.                     Men make up in sheer volume of food for their carelessness                     in selection. A survey in Philadelphia among families in the                     $2,500 and more income range found that four out of five married                     women were undernourished.<\/p>\n<h3>About Eating Too Much<\/h3>\n<p>&#8220;More&#8221; is not necessarily &#8220;better&#8221; in nutrition. A Chinese                     poet remarked: &#8220;A well-filled stomach is indeed a great                     thing: all else is luxury.&#8221; It may be also a pain.<\/p>\n<p>An occasional feast matters little; it is the continual                     daily overloading ourselves with food that is so injurious                     and depressing. If you want to eat like a ditch-digger                     you must exercise like a ditch-digger.<\/p>\n<p>Overweight is a problem of great importance. It shortens                     life, decreases efficiency and increases liability to many                     diseases. A survey in Canada, reported by Dr. Pett in 1948,                     revealed that &#8220;rarely have we encountered &#8216;overweight&#8217; in                     less than ten per cent of the adults in a given area.&#8221;<\/p>\n<p>There&#8217;s no use in asking a doctor &#8220;is lobster Newburg fattening?&#8221;                     Such a question leaves out the important factors. It does                     not tell the doctor how much lobster Newburg there is, how                     often it is eaten, the amount of exercise, or the caloric                     requirement of the consumer. Every food that has any food                     value at all is fattening if taken in large enough quantities.<\/p>\n<p>Medical men are opposed to all violent attempts at weight                     reduction. Such methods as amount to starvation for all practical                     purposes often do permanent damage to the liver or heart.                     The use of drugs is unwise, except under the care of a physician.<\/p>\n<p>The simplest way to reduce is to cut down the amount of                     fattening food eaten at each meal, and this may be done, under                     competent advice, without hardship. Don&#8217;t try to get rid in                     three weeks of the excess poundage you spent ten years accumulating.<\/p>\n<h3>Protective Foods<\/h3>\n<p>The average diet of all classes in western countries has                     tended in recent years to include larger amounts of the protective                     foods. Cereals and other energy-bearing foods retain                     the important place they have always had, but modern science                     attaches special importance to the need for supplementing                     these diets with foods rich in vitamins and mineral salts.<\/p>\n<p>Vitamins didn&#8217;t trouble anyone up until 1906, because they                     had not been discovered. Then the great English physiologist,                     Sir Frederick Gowland Hopkins, of Cambridge, turned the attention                     of the world to the subject of diet deficiencies. He found                     that the most carefully balanced diet of carbohydrates, fats                     and proteins is insufficient for health if it lacks the tiny                     traces of those complex chemical substances that we call vitamins.<\/p>\n<p>Adequate amounts of vitamins can be obtained, for most people                     so far as present knowledge goes, by eating a variety of the                     common foods. Persons vary in the amounts of vitamins needed,                     and in some cases the use of concentrates and synthetic vitamins                     at the hands of a physician offers advantages. For example,                     the acute symptoms of pellagra can often be cured in 48 hours                     by large doses of niacin supplemented by yeast, while it might                     take as long as 48 days to effect a cure with an ordinary                     good diet. It is wise to obtain the advice of your physician                     to make sure you get the vitamins you need.<\/p>\n<h3>Cost of Good Diet<\/h3>\n<p>We must emphasize the possibility of obtaining a good diet                     for little expenditure. There are many pamphlets issued by                     departments of health to show how this is done.<\/p>\n<p>Commodities should be judged by their intrinsic soundness                     and food value rather than by glamorous packaging. Inefficient                     and impulsive buying may prevent your family from obtaining                     proper food value for the money expended. Lack of interest,                     lack of knowledge of elementary facts about the nutrient values                     of individual foods, and lack of skill in cooking: all these                     may contribute to malnutrition.<\/p>\n<p>If the household income is above the poverty level, it is                     possible for the housewife to lay out her food budget in a                     variety of ways, and by careful buying to obtain a satisfactory                     diet at moderate cost. Those who have gardens can plan their                     production with definite nutritional improvements in mind.                     If it comes to a choice between food and some other commodity                     of household use, it is ridiculous even to consider reducing                     the diet by skimping or cutting it.<\/p>\n<p>The Montreal Diet Dispensary, under direction of Miss Nan                     Garvock, issues a <em>Minimum Adequate Weekly Food List <\/em>which                     gives complete food requirements for a family made up of two                     adults, two boys 6 and 12, and a girl 10. Since Montreal has                     the highest cost of living index of all Canadian cities, the                     cost will be no higher elsewhere. The copy we have before                     us, dated May, gives the total cost for a week, $18.41, and                     the cost per person per day, 53 cents. Here is a skeleton                     of the plan: a detailed sheet will be sent by Miss Garvock                     on request, together with a sample family menu pattern.<\/p>\n<p>Milk, 21 quarts; 1 pound cheese; 1\ufffd dozen eggs; 3 dozen                     oranges; 1 tin (28 ounces) tomatoes; 2 pounds dried fruit;                     5 pounds other fruit (apples, bananas, plums, pears); 20 pounds                     potatoes; 4\ufffd pounds green vegetables; 13\ufffd pounds root vegetables;                     4 pounds whole grain cereals; 11 (24 ounce) loaves of bread                     (whole wheat or Canada approved); 2\ufffd pounds refined cereals                     (flour, macaroni, rice, cornmeal); 6 pounds of meat; 1 pound                     fish; 1 pound liver, kidney or heart; 1 pound dried vegetables                     (green peas, navy beans); 2 pounds butter; 1\ufffd pounds other                     fats (lard, peanut butter); 2\ufffd pounds sugar; 1\ufffd pounds other                     sweets (molasses, dark honey, jam); and cod liver oil (for                     children.)<\/p>\n<h3>A Personal Inventory<\/h3>\n<p>It is time to check up. Are you well nourished, or do you                     need to eat better?<\/p>\n<p>There are two easy ways to find out. Ask your family doctor,                     who knows your health history and environment. Or write to                     your provincial health department for what is called a <em>Score                     Sheet for Each Day&#8217;s Meals<\/em>. When you have marked this                     for two or three weeks you will have a good idea as to whether                     you are starving yourself of some needed food &#8211; and this may                     go far toward explaining your fatigue and other symptoms of                     less-than-the-best-possible health.<\/p>\n<p>Eating a special diet and cultivating a relaxed attitude                     will no more remove troublesome gallstones than they will                     put back in place a dislocated joint, but they can perform                     helpful wonders when intelligently applied. Moderation, thoughtfulness,                     variety and regularity are the key notes in diet, and if they                     are not observed &#8211; if you eat hugely of the wrong things,                     or neglect to think of the necessary things, or alternate                     starvation (like skipping breakfast) with surfeit &#8211; then you                     must expect your digestive system to act up, and you may be                     surprised by the variety of disturbances it can cause.<\/p>\n<p>Digestion, even of the best food, is interfered with by                     emotional stress. One should be in the best possible humour                     when eating. When one is angry, the stomach stops its activity.                     When one is afraid, the digestive functions are paralysed.<\/p>\n<h3>Is This Your Picture?<\/h3>\n<p>You got up this morning, wolfed your tiny breakfast, raced                     for a train or street car, scanned the alarming newspaper                     headlines, and arrived at your office frustrated by world                     events and tense with worry over your own problems. New troubles                     came in your morning mail and by telephone. Other people -your                     customers and your associates &#8211; were worried, and you had                     to pour enthusiasm and hope into them. By eleven o&#8217;clock you                     had used up a day&#8217;s reserve of energy. You went to lunch.                     You ate too fast and too much, and never for one minute stopped                     thinking and talking business or worrisome politics or alarming                     world situations. By three o&#8217;clock you were loggy from over-eating                     in digestion-inhibiting circumstances. By four o clock                     you were punch drunk. You staggered home, wondering whether                     the effort was worthwhile, and sat down to another hearty                     meal. Even if yon loaf around all evening and go to bed early,                     tomorrow will be just another such day. That is, unless in                     reading pieces like this you decide such a life isn&#8217;t worth                     living and that you will do something about it.<\/p>\n<p>The &#8220;something&#8221; that needs doing is easy once you get started.                     Check your diet, get some fresh air regularly, take some exercise,                     and learn to relax. These are the four legs on which good                     health and energy rest.<\/p>\n<\/div>\n","protected":false},"author":79,"featured_media":0,"template":"","categories":[1],"rbc_letter_theme":[],"rbc_letter_year":[30],"class_list":["post-3656","rbc_letter","type-rbc_letter","status-publish","hentry","category-uncategorized","rbc_letter_year-30"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>August 1950 - Vol. 31, No. 8 - Good Food is Good Business - RBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/august-1950-vol-31-no-8-good-food-is-good-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"August 1950 - Vol. 31, No. 8 - Good Food is Good Business - RBC\" \/>\n<meta property=\"og:description\" content=\"Many a person in Canada is suffering ill health and poor business just because he doesn&#8217;t eat the right food. 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He does not realize that the happy-go-lucky stone-age way of eating anything that came handy is not the thing for this age of refinement. 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