{"id":3643,"date":"1974-04-01T01:00:00","date_gmt":"1974-04-01T01:00:00","guid":{"rendered":"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/vol-55-no-4-april-1974-vision-purpose-and-design\/"},"modified":"2022-11-28T00:30:19","modified_gmt":"2022-11-28T00:30:19","slug":"vol-55-no-4-april-1974-vision-purpose-and-design","status":"publish","type":"rbc_letter","link":"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/vol-55-no-4-april-1974-vision-purpose-and-design\/","title":{"rendered":"Vol. 55, No. 4 &#8211; April 1974 &#8211; Vision, Purpose and Design"},"content":{"rendered":"<div id=\"layout-column-main\">\n<p class=\"boldtext\">Every young person who seeks and hopes for                     the best in life must have vision, make a design, and pursue                     a purpose. These are requirements beyond dispute. They form                     the dynamics of achievement.<\/p>\n<p> There is nothing more important to a young man or a young                     woman than finding the answer to the question: What am I going                     to make of my life? Shallow thinking will not do. One&#8217;s life                     is of great consequence and must be looked at with intelligence,                     anticipated with imagination, designed with care, and lived                     with ardour.<\/p>\n<p>It is vital for a youth to ascertain what possibilities                     he has in him for making the most of himself in achievement                     and happiness, throughout his years. The procedure might be                     pictured in this way:<\/p>\n<p>VISION&nbsp;&#8230; what is the best that is desirable for me?<\/p>\n<p>PURPOSE&nbsp;&#8230; have I developed the sense of purpose to                     enable me to attain it?<\/p>\n<p>DESIGN&nbsp;&#8230; Am I drawing up plans to make my purpose                     effective and to make my vision come true?<\/p>\n<p>Having vision lifts the mind from sluggish inactivity, and                     purpose directs it into useful, necessary and rewarding enterprise.                     Without a purpose, life sinks back into the passivity of a                     low, though efficient, type of organism, but having a high                     purpose is in itself a form of greatness. It leads to the                     plotting board where one&#8217;s career is designed and planned.<\/p>\n<p>There is always a moment of choice, a moment when one decides:                     &#8220;This is what I will do&#8221;. The &#8220;Moment of Truth&#8221; is a phrase                     used in the bull-fight. Up to this point it has been possible                     for the matador, by skilful handling of his cape, to make                     his valour seem greater than it really is: but this moment,                     the moment of the sword thrust, admits no deception. It is                     the moment when one says to oneself: &#8220;This is it. I am on                     my own. I must thrust forcefully and accurately.&#8221;<\/p>\n<p>Young people live in a most exciting, dangerous, demanding,                     and rapidly-changing age. There are many unfinished jobs awaiting                     their skill and diligence, and there are thousands of unborn                     ideas clamouring to be brought into life.<\/p>\n<p>Making a choice<\/p>\n<p>This <em>Letter <\/em>is not about ambition regarded as a                     force compelling us to compulsive activity designed to prove                     that we have what it takes to &#8220;succeed&#8221;. It is not a lesson                     about having big ideas, but good ideals. It is for young people                     who make a well-considered survey of the years opening before                     them; young people who wish to choose the best path to follow                     through those years.<\/p>\n<p>Everyone has options. Thomas Carlyle summed it up in this                     way: &#8220;Of all paths a man could strike into, there is, at any                     given moment, a <em>best path <\/em>for every man. This path,                     to find this path, and walk in it, is the one thing needful                     for him.&#8221;<\/p>\n<p>Choices have many elements. What is a picturesque cottage                     to a romanticist may be a wretched hovel to a social reformer.                     One choice may involve self-denial and hard work; another                     may promise wealth and ease of living.<\/p>\n<p>There are people who always play safe. They never tackle                     more than they are sure they can handle without effort and                     risk. Thus they invite neither triumph nor disaster. They                     never learn the greatness of their mental ability or the strength                     of their endurance. Other persons are potential pathfinders,                     eagerly in search of a trail to blaze, keen to learn for themselves                     and to show others how good they are.<\/p>\n<p>To an aspiring person choices have to be thought about.                     One has to know what one really wants. Some things dismissed                     in youth as being sentimental and unrealistic may turn out                     under analysis to be the imperatively needed things.<\/p>\n<p>In answering the question &#8220;What do you want?&#8221; one must take                     note of the obligations and the limitations. We remember the                     tale of Martimor upon winning his knighthood. When he asked                     if a knight had free choice of castles in which to live, Sir                     Lancelot replied: &#8220;Within the law and by the King&#8217;s word he                     may.&#8221; &#8220;And what about ladies: may a knight have his choice                     here also?&#8221; To this Lancelot replied: &#8220;According to his fortune,                     and by the lady&#8217;s favour.&#8221;<\/p>\n<p>Knighthood, with its codes of behaviour and practices, is                     no longer in flower, but there is a great need for young people                     to step forward and take their knightly stand as responsible                     citizens, practising what is decent, right and serviceable                     in a world that is torn by dissension, distressed by suspicion,                     and endangered by its amazing progress in science.<\/p>\n<p>Every country is buffeted by internal and external storms.                     Every country needs young people who will choose careers that                     will raise the standards of public service, promote peaceful                     association, and contribute to the common good. Should their                     vocation be political, they will realize that for them the                     evidence of true success is not the acclaim of a mob for their                     display of fiery rhetoric and bombast, but the gratitude of                     citizens for wise leadership, good laws, and a chance to live                     happily.<\/p>\n<p>Fame and value<\/p>\n<p>Fame should be the result, not the purpose, of conduct.                     Well-balanced people find value in what they do, not in the                     reward for doing it. Professor Erwin Schell, for more than                     twenty years in charge of the department of Business and Engineering                     Administration at the Massachusetts Institute of Technology,                     said: &#8220;Existence for you will hold fullest satisfaction when                     you are convinced that your ultimate efforts will surely contribute                     to a better world.&#8221;<\/p>\n<p>When you ask: &#8220;What do I want of the world?&#8221; you are really                     seeking to know, in a profound way, &#8220;What does the world need                     of me?&#8221; What is my special magic that I can use to make my                     contribution to life outstanding?<\/p>\n<p>How is the value of a service to be measured? C. S. Forester,                     the British author who created one of fiction&#8217;s mightiest                     naval heroes, Horatio Hornblower, wrote a war-time story about                     the skill and courage of the seamen who carried supplies to                     Britain through the U-boat blockade. In the centre of one                     convoy was a tanker. It was not important that she and her                     cargo of oil were valued at a half million dollars. What mattered                     was that if she should arrive in England her cargo would provide                     an hour&#8217;s steaming for the entire British navy, and that was                     a fact too important to be measured in dollars. As Forester                     asks: &#8220;What money price can be put on an hour&#8217;s freedom for                     the world?&#8221;<\/p>\n<p>Some of this year&#8217;s graduates will fail to realize full                     value in their lives. There are two unhappy sorts of person:                     those who think that distinction is found, not gained; and                     those who think that distinction consists merely in being                     different. Some persons are satisfied with moving in masses,                     not subject to social restraint. Others seek to live the simplest                     sort of life with the least possible trouble. Neither group                     has any sense of life-affirmation, but only of resignation                     to conditions as they are and acceptance of what is given                     them. Sancho Panza, squire to Don Quixote, wished to be governor                     of an island, if he were given one without having to fight                     for it or go to any trouble in ruling it.<\/p>\n<p>What is vision?<\/p>\n<p>Here are the opinions about vision written by three men                     over a span of thirty centuries.<\/p>\n<p>Solomon, a great and wealthy king of Israel in the tenth                     century B.C., enunciated a principle which history through                     all the passing centuries has firmly established: &#8220;Where there                     is no vision the people perish.&#8221;<\/p>\n<p>G. B. Shaw, journalist, essayist, dramatist and novelist,                     wrote: &#8220;Some people see things as they are and ask why. I                     dream dreams that never were and ask why not.&#8221;<\/p>\n<p>Herman C. Krannert, founder of the Krannert Graduate School                     of Industrial Administration, Purdue University, representing                     the most up-to-date of modern thinking, said: &#8220;Scientific                     management, computers, mathematical models and all of the                     other gimmicks which are so fashionable these days will never,                     in my estimation, reduce the importance of the effective dreamer.                     Nor substitute for him.&#8221;<\/p>\n<p>A nation&#8217;s greatest assets are its men and women of vision,                     whether educators, statesmen, inventors or business people.                     They did not close their minds when they closed their books                     upon completing their formal education. They had reached a                     new frontier beyond which they could not explore without the                     aid of imagination.<\/p>\n<p>Imagination is the mental faculty out of which visions arise.                     It deals with the <em>might be <\/em>element in life. It is                     used by every person who contemplates his present condition                     with a desire to improve it. It pictures an ideal toward which                     to work.<\/p>\n<p>A story is told of Michelangelo that illustrates the point.                     As the sculptor was chiselling a block of marble, a boy came                     every day and watched shyly. When the figure of &#8220;David&#8221; appeared,                     complete for all the world to admire, the boy asked Michelangelo:                     &#8220;How did you know he was in there?&#8221;<\/p>\n<p>When we are imagining we might as well imagine something                     worth while. There is nothing that equals in its thrilling                     satisfaction a hand-to-hand encounter with a large idea.<\/p>\n<p>If we merely dream, without doing any chiselling, our dreams                     return unfulfilled to the Never Never Land, that dreary province                     where the word &#8220;impossible&#8221; is supreme. The enjoyment of achievement                     comes only to those who see a vision of what might be, form                     a purpose, and get busy.<\/p>\n<p>This is to live in accordance with the highest ideals we                     can cultivate. Everyone encounters petty ambitions by the                     thousand, unimportant because they contribute nothing of lasting                     value. They represent only the top layer of desires. They                     do not get down to the rich fare our vision shows us of things                     we may have and do. Only high ideals take account of such                     things as the cultivation of beauty or the removal of ugliness.<\/p>\n<p>Do not be afraid to think. Instead of accepting ready-made                     opinions voiced by others, think for yourself. You get a sense                     of <em>certainty <\/em>when you have studied a thing. The spirit                     of research should not be limited to a search for gadgets                     for today. Your vision will lead you into long-distance thinking                     so that you are preparing today for solid achievement in the                     bright future you hope for.<\/p>\n<p>The need for design<\/p>\n<p>While doing today&#8217;s work superbly, you should be laying                     out your design carefully for tomorrow. You have many rough                     sketches in your mind of what you wish your future to look                     like. Bring them together now and select those that are valid                     and useful. Do not be satisfied with petty ideas. Persons                     seeking wealth do not rummage through city garbage dumps but                     venture into the mountains in search of gold.<\/p>\n<p>Having decided upon your purpose, you need to consider through                     what means it may be accomplished. There are two errors possible                     in this stage of planning: (1) To expend more energy in figuring                     out ways of doing a task easily than would be used in getting                     it done; (2) To try, out of laziness or haste, to skip some                     of the necessary operations.<\/p>\n<p>Ours is not an age when intelligent improvisation may be                     counted upon to see us through with any degree of satisfaction.                     Science rejects those who try to live in half-lights or to                     perpetuate half-truths. It is a time when we have to find                     out whether our knowledge is adequate to start with and sufficient                     to handle the problems of the future. If not, then we need                     to plan for making good the deficiencies and for continuing                     to learn.<\/p>\n<p>We learn about things in many ways. In our myths and fairy                     tales we become acquainted with a few of the simpler and more                     obvious truths of life, such as that if you are given three                     wishes you must be very careful about what you wish for.<\/p>\n<p>We learn much by looking attentively at events and scenes                     and things, and by listening to people. Children like to watch                     people doing things: mother baking, father replacing a light                     bulb, firemen pouring water on a blaze, carpenters hammering                     nails. They collect impressions of things to be imaginative                     about.<\/p>\n<p>We learn by doing. The motto &#8220;Learn to Do by Doing&#8221; guides                     the 4-H Club movement among young people. The young men and                     young women develop talents for greater usefulness, and they                     acquire the knowledge, skills and attitudes necessary to their                     living happily and achieving satisfactorily.<\/p>\n<p>When Cub Scouts visited a home for disturbed children, set                     up a Christmas tree, and sat around it on the floor with the                     children, the Cubs were learning many things about kindness,                     service and community responsibility.<\/p>\n<p>We can learn by studying the past: academics call it history;                     business people call it experience.<\/p>\n<p>Purpose animates all<\/p>\n<p>Schools in these days do not teach pupils to chant &#8220;Life                     is real, life is earnest&#8221;, though parents might think it not                     unfortunate if young people emerged from school with some                     of that feeling.<\/p>\n<p>Purpose is a demanding quality. The youth who has it can                     write a script for his life drama that will make the most                     of his ability and give scope for his talent. Purpose prompts                     a person to pursue his design with patience, vigilance, sagacity                     and determination. Plain, homespun abilities will accomplish                     much when pressed by earnest purpose.<\/p>\n<p>Earnestness is dictated by the answer to this question:                     &#8220;How much do you want to make your vision come true?&#8221; Enough                     to believe in it as a good thing to attain? Enough to learn                     about it from the bottom up and inside out? Enough to forgo                     certain pleasures and some comfort in its pursuit?<\/p>\n<p>Contrast Gray&#8217;s <em>Elegy<\/em>: &#8220;The paths of glory lead                     but to the grave&#8221; with Longfellow&#8217;s <em>Excelsior<\/em>. Longfellow                     wrote in a letter to a friend that his poem was &#8220;to display,                     in a series of pictures, the life of a man of genius, resisting                     all temptations, laying aside all fears, heedless of all warnings,                     and pressing right on to accomplish his purpose.&#8221;<\/p>\n<p>The ways of advancement in science, art and business are                     difficult and arduous at the best: they will break you in                     confusion and frustration if you go unsustained by belief                     in what you are trying to do. A person can live fully when                     he is convinced about the purpose of his life. His highest                     ambition is not the wish to possess but the determination                     to do. &#8220;Poor vaunt of life indeed were man but formed to feed                     on joy, to solely seek and find and feast.&#8221; That is the warning                     given by Robert Browning in &#8220;Rabbi Ben Ezra&#8221;.<\/p>\n<p>About being ambitious<\/p>\n<p>It is a routine thing to get a job. Everybody does it. But                     interest is added when one has the desire and determination                     to follow that vocation more skilfully and more effectively                     than anyone else did. The greatest gratification in a person&#8217;s                     life is to be fulfilled, to accomplish all that he has it                     in him to do.<\/p>\n<p>Some persons believe that there is nothing that one man                     or one woman can do against the enormous array of the world&#8217;s                     ills, but many of the greatest movements of thought and action                     have flowed from the work of a single person.<\/p>\n<p>The best objective is to show superiority by being better,                     not just different. There is no harm in striving for excellence,                     even though circumstances prevent our reaching it.<\/p>\n<p>We admire a tree which, however hunger-pinched or tempest-tossed,                     is yet seen to have done, under its appointed circumstances,                     all that could be expected of a tree. On the slopes of mountains                     at Jasper Park, just above tree line, one sees twisted trees                     that, burdened beyond the season by snow and ice, pushed their                     branches sideways and then turned them upward when the weight                     was removed by the sun. They did not give up under what must                     have seemed to them to be unfair and unjust treatment.<\/p>\n<p>Whatever profession, business or trade a graduate follows,                     he is bound by a basic fact: he must deal with human beings;                     he must care about people; he must be sincere in his dealings                     with them. To be sincere one must feel. A character in a book                     said that he could not possibly wipe the tears from another&#8217;s                     eyes unless he had first felt his own eyes smarting.<\/p>\n<p>Coping with difficulties<\/p>\n<p>Everyone should expect to meet difficulty. Your potentialities                     may seem to be frustrated by the circumstances in which from                     time to time you may be living. You must go on living coherently,                     knowing that misfortune is sometimes opportunity in disguise.                     Alexandre Dumas, French dramatist and novelist, suggests in                     <em>The Count of Monte Cristo <\/em>that only the person who                     has felt ultimate despair is capable of feeling ultimate bliss.<\/p>\n<p>Sometimes, indeed, you may have cause for rejoicing in the                     realization that while you have not yet succeeded you have                     not been irreparably beaten. You may have lost everything                     except the ability to start again. Go back, then, to your                     first principles; survey your resources of knowledge and experience;                     look at your purpose and revive your vision of what might                     be.<\/p>\n<p>No one will deny that Benjamin Franklin was an all-round                     practical man. He was statesman, diplomatist, author, inventor                     and publisher. He was, in the words of a biographer, &#8220;a man                     of cool calculating reason.&#8221; What he said about the basis                     of his success, then, commands our respectful attention. He                     tells us in his autobiography that it came about through his                     search for perfection by practising intensively the principles                     of temperance, silence, order, resolution, frugality, industry,                     sincerity, justice, moderation, cleanliness, tranquillity,                     chastity, humility. All these became in time part of his way                     of life.<\/p>\n<p>There are four virtues of fundamental importance: wisdom,                     justice, courage and temperance. We seek to be wise, which                     is knowing what is good and what is evil; just, which means                     giving to every man his due; courageous, which is the enduring                     of pain and affliction; and temperate, which is being moderate                     in all things.<\/p>\n<p>Wisdom begins with curiosity. Unless you ask you do not                     find out, and knowledge is the basis of wisdom. It takes a                     fact and inquires into its meaning and its validity. By joining                     fact to fact and knowledge to knowledge you are helped to                     attain to a profounder harmony of life.<\/p>\n<p>There are three virtues of the mind: clear thinking, analytic                     examination of facts and conditions, and the ability to communicate                     clearly. Joseph, sold into captivity by his brothers, became                     noted in Egypt as an interpreter of dreams. Really, he was                     a clear thinker and a keen analyst who devoted his time and                     brains to a close study of conditions, with a sound understanding                     of the economic factors that had to do with panics and depressions                     as well as the forces that governed the normal and more prosperous                     periods. He had, in addition, developed a gift for communication,                     so that he was able to make his findings credible and his                     recommendations acceptable.<\/p>\n<p>The game has rules<\/p>\n<p>Some people who are eager to make something of themselves                     have not mastered the rules of the game: vision and ambition                     need to be backed up by will power and given form by energy.                     One cannot get much satisfaction out of endless dreaming.                     One must perform.<\/p>\n<p>Efficiency on the job in hand and prospect of happiness                     in future depend upon strength of purpose and the energetic                     doing of something definite. There are people who fail because                     although they are full of admiration for the messenger boy                     who became the firm&#8217;s president they have not what it takes                     to go through the messenger-boy stage.<\/p>\n<p>One does not have to wear always a penitential hair shirt                     to keep one awake to these realities, but it is fatal to one&#8217;s                     purpose to live always in a well-padded contour chair adjustable                     to one&#8217;s comfort and mood.<\/p>\n<p>We must remain alert, because no act terminating in itself                     is greatness. Every end is a new beginning. We must follow                     our star into the situations whither it leads, suffering rebuffs                     here and enjoying encouragement there, being always resolute                     to put into actuality the dreams we have. Along the way we                     adjust to the fact that there is no use in writing promissory                     notes to the future if we file them all under the caption                     &#8220;when I get around to it&#8221;, or we shall be always in debt to                     yesterday.<\/p>\n<p>John Wesley, who travelled on horseback through all parts                     of England preaching, wrote in his <em>Journal<\/em>: &#8220;I shall                     pass through this world but once; any good that I can do,                     or any kindness that I can show, let me not defer it or neglect                     it, for I shall not pass this way again.&#8221;<\/p>\n<p>Young people leaving university or school, where they have                     for many years been concerned with preparing themselves for                     professional, commercial, or artistic careers, are not a sort                     of purely logical animal. There is in them, above the reasoning                     portion of their brains, a whole region of visions which is                     looking toward the surprises of the future, which is awaiting                     the events of the unknown.<\/p>\n<p>Those who are wise will plan to carry forward their youthful                     ardour into the future, seeking new opportunities and challenges                     for its expression.<\/p>\n<p>Ambition is not only a yearning for something but yearning                     plus a vision of possibilities and a design for turning the                     possibilities into certainties, and strength of purpose that                     does not relax until these become actualities.<\/p>\n<p>People who have these qualities of ambition recognize the                     validity of the aphorism: what was, <em>was<\/em>; what is,                     <em>is<\/em>; what is to be will be what we <em>make it<\/em>.<\/p>\n<\/div>\n","protected":false},"author":79,"featured_media":0,"template":"","categories":[1],"rbc_letter_theme":[],"rbc_letter_year":[54],"class_list":["post-3643","rbc_letter","type-rbc_letter","status-publish","hentry","category-uncategorized","rbc_letter_year-54"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vol. 55, No. 4 - April 1974 - Vision, Purpose and Design - RBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbc.com\/en\/about-us\/history\/letter\/vol-55-no-4-april-1974-vision-purpose-and-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vol. 55, No. 4 - April 1974 - Vision, Purpose and Design - RBC\" \/>\n<meta property=\"og:description\" content=\"Every young person who seeks and hopes for the best in life must have vision, make a design, and pursue a purpose. 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These are requirements beyond dispute. They form the dynamics of achievement. 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