{"id":47,"date":"2022-06-16T14:54:13","date_gmt":"2022-06-16T14:54:13","guid":{"rendered":"https:\/\/www.rbc.com\/en\/?page_id=47"},"modified":"2022-12-19T05:19:19","modified_gmt":"2022-12-19T05:19:19","slug":"celebrating-our-history","status":"publish","type":"page","link":"https:\/\/www.rbc.com\/en\/about-us\/history\/celebrating-our-history\/","title":{"rendered":"Celebrating Our History"},"content":{"rendered":"\n<section role=\"banner\" class=\"wp-block-rbc-banner-campaign alignfull banner html-bnr none full-width\"><div class=\"section-inner campaign\"><div class=\"banner-wpr\"><div class=\"banner-img img-center lazy\" data-img=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/07\/our-stories.jpeg\" data-img-id=\"1040\" style=\"background-image:url( https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/07\/our-stories.jpeg );background-position:0%,0%;background-size:cover\"><\/div><div class=\"banner-text\">\n<h2 class=\"mar-b-15 wp-block-heading\" id=\"h-our-stories\">Our Stories<\/h2>\n\n\n\n<p class=\"mar-b-0\">Royal Bank of Canada is a strong financial institution with a rich history. We are a group of companies where a shared sense of belonging and purpose, coupled with high standards for doing the right thing for our employees, our clients and our communities, has withstood the test of time. You\u2019ll find these stories and more captured in the pages of our history.<\/p>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-t-0 pad-b-0\" style=\"border-radius:0x\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-f4aa7305 wp-block-group-is-layout-constrained\">\t\n\t<div class=\"wp-block-tk-spacer id-3bb815cb-6f00-49ef-81ad-fe7deb72bf50\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<h2 class=\"has-text-align-center mar-b wp-block-heading\" id=\"h-quick-to-the-frontier\">Quick to the Frontier<\/h2>\n\n\n\n<p class=\"mar-b-hlf\"><em>Quick to the Frontier<\/em> is the story of our beginnings as a regional bank to our first steps as a diversified financial services company. Our story is told not only in terms of notable personalities and corporate strategies, but also through an exploration of our corporate culture. The book focuses on our history from incorporation in 1869 to the early 1990s and was written in celebration of our 125th anniversary in 1994.<\/p>\n\n\n\n<p class=\"is-style-default default\"><a href=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/07\/Quick-to-the-Frontier.pdf\" data-dig-id=\"LP-47-bca1c148\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Download the Quick to the Frontier e-book\" class=\"rbc-link-format pdf-link\" data-icon-class=\"pdf-link\">Download the Quick to the Frontier e-book<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-79d3b5cf-de3f-4a6d-8c8e-fde07477f65b\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-b-0 pad-t-0\" style=\"border-radius:0x\">\n<div class=\"wp-block-columns  mar-b-0 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mob-mar-b-hlf pad-r mob-pad-r-0 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:370px\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"597\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/08\/Burlington-Guelph-Line-and-Mainway-2010-10-18_2_-Our-Recent-Past-HP-1.jpeg\" alt=\"\" class=\"wp-image-2524\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/08\/Burlington-Guelph-Line-and-Mainway-2010-10-18_2_-Our-Recent-Past-HP-1.jpeg 800w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/08\/Burlington-Guelph-Line-and-Mainway-2010-10-18_2_-Our-Recent-Past-HP-1.jpeg?resize=300,224 300w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/08\/Burlington-Guelph-Line-and-Mainway-2010-10-18_2_-Our-Recent-Past-HP-1.jpeg?resize=768,573 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:770px\">\n<h2 class=\"mar-b mar-t-0 mob-mar-t-hlf wp-block-heading\" id=\"h-our-recent-past\">Our Recent Past<\/h2>\n\n\n\n<p class=\"mar-b-hlf\">Every decade has its own style and signature. The recent past has been called the digital era, one marked by accelerated advancements in technology for both business and personal use. During this era, the face of our cities and countries has become more eclectic and diversified; our world has experienced change in every aspect of daily life. It is within this context that Royal Bank continues to influence and provide leadership for the betterment of our society.<\/p>\n\n\n\n<p class=\"is-style-standalone-link mar-b-hlf\"><a href=\"https:\/\/www.rbc.com\/en\/about-us\/history\/celebrating-our-history\/our-recent-past\/\" data-dig-id=\"LP-165-55990605\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Our Recent Past\" class=\"rbc-link-format standalone-link\" data-icon-class=\"standalone-link\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-8ee2f054-d1eb-4bbc-a396-b54fd53e0eb3\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<section class=\"wp-block-rbc-section-block section-cool-white pos-rel  alignfull pad-t-dbl pad-b mob-pad-b-hlf mob-pad-t\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-t-dbl pad-b-dbl mob-pad-t mob-pad-b\" style=\"border-radius:0x\">\n<h2 class=\"has-text-align-center mar-b wp-block-heading\" id=\"h-in-remembrance\">In Remembrance<\/h2>\n\n\n\n<div class=\"wp-block-columns  mar-b-0 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mob-mar-b-hlf pad-r is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-center mar-b-hlf wp-block-heading\" id=\"h-history-of-the-rbc-employees-in-the-first-and-second-world-wars\">History of the RBC Employees in the First and Second World Wars<\/h4>\n\n\n\n<p class=\"has-text-align-center mar-b-hlf\">This section is dedicated to all Royal Bank employees who served in the First World War and the Second World War, and to those employees who contributed to the war effort on the home front.<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-standalone-link mar-b-hlf\"><a href=\"https:\/\/www.rbc.com\/en\/about-us\/history\/celebrating-our-history\/in-remembrance\/\" data-dig-id=\"LP-165-5ae6ba8a\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"View History\" class=\"rbc-link-format standalone-link\" data-icon-class=\"standalone-link\">View History<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-center mar-b-hlf wp-block-heading\" id=\"h-enlisted-staff\">Enlisted Staff<\/h4>\n\n\n\n<p class=\"has-text-align-center mar-b-hlf\">This section is dedicated to the Royal Bank and Union Bank staff enlisted in the First World War and the Second World War.<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-standalone-link mar-b-hlf\"><a href=\"https:\/\/www.rbc.com\/en\/about-us\/history\/celebrating-our-history\/in-remembrance\/enlisted-staff\/\" data-dig-id=\"LP-165-b6cc8dd9\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"View Records of Enlisted Staff\" class=\"rbc-link-format standalone-link\" data-icon-class=\"standalone-link\">View Records of Enlisted Staff<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-4ef3cfed-0ff0-44bb-ac3b-2a9039faa075\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-t-0 pad-b-0\" style=\"border-radius:0x\">\n<h2 class=\"mar-b-hlf wp-block-heading\" id=\"h-rbc-logo-over-the-years\">RBC Logo Over the Years<\/h2>\n\n\n\n<div><div class=\"carousel-wpr top-controls gallery-main-slider modal-1300f259-ee77-41f3-aab9-93155804ad08\" role=\"region\" aria-label=\"Carousel with 3 slides\" data-visible-slide=\"3\" data-infinite-loop=\"false\"><div class=\"carousel-ctrl\"><div class=\"carousel-indicators\"><\/div><button class=\"carousel-prev\">Go to previous slide<\/button><button class=\"carousel-next\">Go to next slide<\/button><\/div><div class=\"wp-block-rbc-image-gallery-slider-block carousel-inner\">\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-1300f259-ee77-41f3-aab9-93155804ad08_open\" data-dig-id=\"LP-47-21a4ead3\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"Pre 1901\" data-client-id=\"1300f259-ee77-41f3-aab9-93155804ad08\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Seal-MBH-1869-1901-2.jpg\" alt=\"\" class=\"wp-image-4475\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Seal-MBH-1869-1901-2.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Seal-MBH-1869-1901-2.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">Pre 1901<\/p><p class=\"mar-b-0\">The original founders of the Merchants&#8217; Bank of Halifax were well-established maritime merchants. A modern three-mast sailing ship with an auxiliary engine, allegedly belonging to one of the bank&#8217;s original directors, William Cunard, was a logical choice for the centerpiece of the bank&#8217;s first corporate seal. In 1901, the seal was slightly revised to include the new corporate name &#8220;The Royal Bank of Canada.&#8221;<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-1300f259-ee77-41f3-aab9-93155804ad08_open\" data-dig-id=\"LP-47-c1a55410\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"1901 - 1962\" data-client-id=\"1300f259-ee77-41f3-aab9-93155804ad08\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/RBC_1901-1962_crest_rgb_E-3.jpg\" alt=\"\" class=\"wp-image-4481\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/RBC_1901-1962_crest_rgb_E-3.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/RBC_1901-1962_crest_rgb_E-3.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">1901 &#8211; 1962<\/p><p class=\"mar-b-0\">The 1901 name change symbolized Royal Bank&#8217;s national expansion and a new logo was designed accordingly. The focal point was the &#8220;Royal&#8221; name. This seal became Royal Bank&#8217;s first publicly recognized symbol both at home and abroad.<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-1300f259-ee77-41f3-aab9-93155804ad08_open\" data-dig-id=\"LP-47-f5165a6c\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"1962 - 1974\" data-client-id=\"1300f259-ee77-41f3-aab9-93155804ad08\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Logo-1962-1974_new-2.jpg\" alt=\"\" class=\"wp-image-4477\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Logo-1962-1974_new-2.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Logo-1962-1974_new-2.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">1962 &#8211; 1974<\/p><p class=\"mar-b-0\">In 1962, Royal Bank introduced its first logo &#8211; a new unique emblem, with a heraldic motif, that would be equally effective on top of a building or on a savings account passbook. Only two design elements were retained from the 1901 seal: the lion, a symbol of strength and authority, and the crown to carry out the &#8220;royal&#8221; symbolism. Added to the new logo was the globe to demonstrate Royal Bank&#8217;s global presence. This particular version of the logo evolved into one of Canada&#8217;s most identifiable corporate icons.<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-1300f259-ee77-41f3-aab9-93155804ad08_open\" data-dig-id=\"LP-47-097e95f7\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"1974 - 2001\" data-client-id=\"1300f259-ee77-41f3-aab9-93155804ad08\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Logo-1974-2001_new-2.jpg\" alt=\"\" class=\"wp-image-4478\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Logo-1974-2001_new-2.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Logo-1974-2001_new-2.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">1974 &#8211; 2001<\/p><p class=\"mar-b-0\">The &#8220;Lion and Globe&#8221; Design was modified in 1974 to simplify the image. In the new design, the primary lines remained and most of the lighter lines, which provided details such as the feathering on the lion&#8217;s mane, were removed. The broad clean lines of this version gave a modern look to Royal Bank&#8217;s corporate identity and were ideal for three-dimensional signage.<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-1300f259-ee77-41f3-aab9-93155804ad08_open\" data-dig-id=\"LP-47-bc63b6c1\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"2001 - Present\" data-client-id=\"1300f259-ee77-41f3-aab9-93155804ad08\">\n<figure class=\"wp-block-image aligncenter size-full is-resized pad-t-hlf\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Logo-2001-colour-with-R-2007-1.jpg\" alt=\"\" class=\"wp-image-4479\" width=\"289\" height=\"331\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Logo-2001-colour-with-R-2007-1.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Logo-2001-colour-with-R-2007-1.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">2001 &#8211; Present<\/p><p class=\"mar-b-0\">In 2001, Royal Bank created a new master brand to further exemplify its evolution from a bank to a diversified financial services company. The new brand name &#8220;RBC Financial Group&#8221; (shortened to \u201cRBC\u201d in 2007) captured the diversity of its businesses.<br><br>With this new master brand name, the company introduced a new logo that continues to pay homage to tradition and honours its strong Canadian roots by retaining the traditional lion and globe. With a simplified design and brighter colours, the new logo design optimistically faces the future.<\/p><\/button><\/div>\n<\/div><\/div><div id=\"modal-1300f259-ee77-41f3-aab9-93155804ad08\" class=\"modal modal-gallery-slider\" role=\"region\" aria-labelledby=\"gallery-main-slider\"><div class=\"modal-inner\"><div class=\"carousel-wpr gallery-modal-slider\" role=\"region\" data-infinite-loop=\"false\"><div class=\"carousel-modal-inner\"><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Seal-MBH-1869-1901-2.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">Pre 1901<\/p><p class=\"mar-b-none\">The original founders of the Merchants&#8217; Bank of Halifax were well-established maritime merchants. A modern three-mast sailing ship with an auxiliary engine, allegedly belonging to one of the bank&#8217;s original directors, William Cunard, was a logical choice for the centerpiece of the bank&#8217;s first corporate seal. In 1901, the seal was slightly revised to include the new corporate name &#8220;The Royal Bank of Canada.&#8221;<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back disabled\" data-previous=\"\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/RBC_1901-1962_crest_rgb_E-3.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">1901 &#8211; 1962<\/p><p class=\"mar-b-none\">The 1901 name change symbolized Royal Bank&#8217;s national expansion and a new logo was designed accordingly. The focal point was the &#8220;Royal&#8221; name. This seal became Royal Bank&#8217;s first publicly recognized symbol both at home and abroad.<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"7f4f17fb-70dc-44d2-83ea-9194c6988fca\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Logo-1962-1974_new-2.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">1962 &#8211; 1974<\/p><p class=\"mar-b-none\">In 1962, Royal Bank introduced its first logo &#8211; a new unique emblem, with a heraldic motif, that would be equally effective on top of a building or on a savings account passbook. Only two design elements were retained from the 1901 seal: the lion, a symbol of strength and authority, and the crown to carry out the &#8220;royal&#8221; symbolism. Added to the new logo was the globe to demonstrate Royal Bank&#8217;s global presence. This particular version of the logo evolved into one of Canada&#8217;s most identifiable corporate icons.<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"780fa9db-fd39-4c43-9f37-ca673145378b\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Logo-1974-2001_new-2.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">1974 &#8211; 2001<\/p><p class=\"mar-b-none\">The &#8220;Lion and Globe&#8221; Design was modified in 1974 to simplify the image. In the new design, the primary lines remained and most of the lighter lines, which provided details such as the feathering on the lion&#8217;s mane, were removed. The broad clean lines of this version gave a modern look to Royal Bank&#8217;s corporate identity and were ideal for three-dimensional signage.<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"e5c263a4-38b3-433c-ab35-c2bb3ca641f8\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Logo-2001-colour-with-R-2007-1.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">2001 &#8211; Present<\/p><p class=\"mar-b-none\">In 2001, Royal Bank created a new master brand to further exemplify its evolution from a bank to a diversified financial services company. The new brand name &#8220;RBC Financial Group&#8221; (shortened to \u201cRBC\u201d in 2007) captured the diversity of its businesses.&lt;br>&lt;br>With this new master brand name, the company introduced a new logo that continues to pay homage to tradition and honours its strong Canadian roots by retaining the traditional lion and globe. With a simplified design and brighter colours, the new logo design optimistically faces the future.<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"77089ee9-c3b4-4128-b68c-04f86f24dfaa\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward disabled\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><button class=\"close\" aria-label=\"Close\"><span>Close<\/span><\/button><\/div><\/div>\n<\/div>\n<\/section>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-080819c1-7873-414b-a28a-180e185b38a3\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-b-0 pad-t-0\" style=\"border-radius:0x\">\n<h2 class=\"mar-b wp-block-heading\" id=\"h-rbc-lion\">RBC Lion<\/h2>\n\n\n\n<div><div class=\"carousel-wpr top-controls gallery-main-slider modal-622cb6f7-8875-4f2e-904e-9c362864927c\" role=\"region\" aria-label=\"Carousel with 3 slides\" data-visible-slide=\"3\" data-infinite-loop=\"false\"><div class=\"carousel-ctrl\"><div class=\"carousel-indicators\"><\/div><button class=\"carousel-prev\">Go to previous slide<\/button><button class=\"carousel-next\">Go to next slide<\/button><\/div><div class=\"wp-block-rbc-image-gallery-slider-block carousel-inner\">\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-622cb6f7-8875-4f2e-904e-9c362864927c_open\" data-dig-id=\"LP-47-32133916\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"1970\" data-client-id=\"622cb6f7-8875-4f2e-904e-9c362864927c\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leos-Leaders-1970-3.jpg\" alt=\"\" class=\"wp-image-4463\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leos-Leaders-1970-3.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leos-Leaders-1970-3.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">1970<\/p><p class=\"mar-b-0\">A cartoon version of our Lion and Globe logo was introduced in advertising in 1970 as part of the \u201cLeo\u2019s Leaders Savings Club.\u201d<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-622cb6f7-8875-4f2e-904e-9c362864927c_open\" data-dig-id=\"LP-47-44a0aace\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"1973\" data-client-id=\"622cb6f7-8875-4f2e-904e-9c362864927c\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Junior-Olympics-c1973s-3.jpg\" alt=\"\" class=\"wp-image-4464\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Junior-Olympics-c1973s-3.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Junior-Olympics-c1973s-3.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">1973<\/p><p class=\"mar-b-0\">Beginning in 1973, a lion was used in Royal Bank\u2019s Junior Olympic Program advertising.<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-622cb6f7-8875-4f2e-904e-9c362864927c_open\" data-dig-id=\"LP-47-8dcd4205\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"1976\" data-client-id=\"622cb6f7-8875-4f2e-904e-9c362864927c\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-1976-3.jpg\" alt=\"\" class=\"wp-image-4465\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-1976-3.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-1976-3.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">1976<\/p><p class=\"mar-b-0\">When Toronto\u2019s Royal Bank Plaza\u2019s Merchants\u2019 Mall opened in October 1976, a \u201ccool lion\u201d version of Leo was a key figure in the advertising campaign.<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-622cb6f7-8875-4f2e-904e-9c362864927c_open\" data-dig-id=\"LP-47-f177ccd4\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"1981\" data-client-id=\"622cb6f7-8875-4f2e-904e-9c362864927c\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-stuffed-1-3.jpg\" alt=\"\" class=\"wp-image-4467\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-stuffed-1-3.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-stuffed-1-3.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">1981<\/p><p class=\"mar-b-0\">Large and small stuffed lions first started appearing in our photos of branch staff in the Spring of 1981.<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-622cb6f7-8875-4f2e-904e-9c362864927c_open\" data-dig-id=\"LP-47-debe44e7\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"1981\" data-client-id=\"622cb6f7-8875-4f2e-904e-9c362864927c\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-PTB-1981-3.jpg\" alt=\"\" class=\"wp-image-4468\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-PTB-1981-3.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-PTB-1981-3.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">1981<\/p><p class=\"mar-b-0\">In 1981, a lion mascot helped launch Personal Touch Banking (ATMs) to Royal Bank employees in Place Ville Marie, Montreal.<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-622cb6f7-8875-4f2e-904e-9c362864927c_open\" data-dig-id=\"LP-47-0badc5d7\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"Late 1980s\" data-client-id=\"622cb6f7-8875-4f2e-904e-9c362864927c\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-1985-2.jpg\" alt=\"\" class=\"wp-image-4493\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-1985-2.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-1985-2.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">Late 1980s<\/p><p class=\"mar-b-0\">Leo became so popular that he made regular appearances at fundraising events, branch openings and marketing initiatives. With more frequent use, the costume underwent refurbishing on several occasions.<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-622cb6f7-8875-4f2e-904e-9c362864927c_open\" data-dig-id=\"LP-47-91a491f9\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"1988\" data-client-id=\"622cb6f7-8875-4f2e-904e-9c362864927c\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Goes-to-the-Olympics-1987-1.jpg\" alt=\"\" class=\"wp-image-4470\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Goes-to-the-Olympics-1987-1.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Goes-to-the-Olympics-1987-1.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">1988<\/p><p class=\"mar-b-0\">The first official public appearance of a Leo mascot coincided with the 1988 Calgary Winter Olympic Games<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-622cb6f7-8875-4f2e-904e-9c362864927c_open\" data-dig-id=\"LP-47-4893a20f\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"1991\" data-client-id=\"622cb6f7-8875-4f2e-904e-9c362864927c\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Young-Savers-1991-2.jpg\" alt=\"\" class=\"wp-image-4483\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Young-Savers-1991-2.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Young-Savers-1991-2.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">1991<\/p><p class=\"mar-b-0\">The ad campaign for our new \u201cLeo Young Savers account\u201d in 1991 included a cartoon lion with sneakers and a baseball cap.<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-622cb6f7-8875-4f2e-904e-9c362864927c_open\" data-dig-id=\"LP-47-223f8567\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"1992\" data-client-id=\"622cb6f7-8875-4f2e-904e-9c362864927c\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Toucan-money-1992-1.jpg\" alt=\"\" class=\"wp-image-4472\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Toucan-money-1992-1.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Toucan-money-1992-1.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">1992<\/p><p class=\"mar-b-0\">In May 1992, Royal Bank&#8217;s &#8220;Leo the Lion&#8221; and Kellogg&#8217;s &#8220;Toucan Sam&#8221; joined forces to teach children about money. Both Leo and Toucan Sam were featured on the front and back of Kellogg&#8217;s Froot Loops cereal boxes.<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-622cb6f7-8875-4f2e-904e-9c362864927c_open\" data-dig-id=\"LP-47-3c5bb38a\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"2012\" data-client-id=\"622cb6f7-8875-4f2e-904e-9c362864927c\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"425\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/leo-2012-170x140-2.jpg\" alt=\"\" class=\"wp-image-4473\" srcset=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/leo-2012-170x140-2.jpg 370w, https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/leo-2012-170x140-2.jpg?resize=261,300 261w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n<p class=\"mar-b-hlf h4 gallery-title\">2012<\/p><p class=\"mar-b-0\">Leo went digital in early 2012 on an iPad app for kids to teach them about the concept and value of money.<\/p><\/button><\/div>\n\n\n\n<div class=\"wp-block-rbc-image-gallery-single carousel-item\"><button class=\"modal-button modal-622cb6f7-8875-4f2e-904e-9c362864927c_open\" data-dig-id=\"LP-47-193e5c74\" data-dig-category=\"LP\" data-dig-action=\"modal open\" action-closed=\"modal open\" action-opened=\"modal close\" data-dig-label=\"Present\" data-client-id=\"622cb6f7-8875-4f2e-904e-9c362864927c\"><p class=\"mar-b-hlf h4 gallery-title\">Present<\/p><p class=\"mar-b-0\">Our Leo mascot continues to delight employees and clients of all ages at special events.<\/p><\/button><\/div>\n<\/div><\/div><div id=\"modal-622cb6f7-8875-4f2e-904e-9c362864927c\" class=\"modal modal-gallery-slider\" role=\"region\" aria-labelledby=\"gallery-main-slider\"><div class=\"modal-inner\"><div class=\"carousel-wpr gallery-modal-slider\" role=\"region\" data-infinite-loop=\"false\"><div class=\"carousel-modal-inner\"><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leos-Leaders-1970-3.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">1970<\/p><p class=\"mar-b-none\">A cartoon version of our Lion and Globe logo was introduced in advertising in 1970 as part of the \u201cLeo\u2019s Leaders Savings Club.\u201d<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back disabled\" data-previous=\"\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Junior-Olympics-c1973s-3.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">1973<\/p><p class=\"mar-b-none\">Beginning in 1973, a lion was used in Royal Bank\u2019s Junior Olympic Program advertising.<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"0a454792-7e14-44b8-aba1-102d9e2b8441\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-1976-3.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">1976<\/p><p class=\"mar-b-none\">When Toronto\u2019s Royal Bank Plaza\u2019s Merchants\u2019 Mall opened in October 1976, a \u201ccool lion\u201d version of Leo was a key figure in the advertising campaign.<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"331d65d4-a2ee-493c-b7dd-475c5e89bbbc\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-stuffed-1-3.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">1981<\/p><p class=\"mar-b-none\">Large and small stuffed lions first started appearing in our photos of branch staff in the Spring of 1981.<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"479855e7-ccac-4014-9284-3eedab017147\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-PTB-1981-3.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">1981<\/p><p class=\"mar-b-none\">In 1981, a lion mascot helped launch Personal Touch Banking (ATMs) to Royal Bank employees in Place Ville Marie, Montreal.<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"8ab8dc79-adec-4f30-9f39-88a7244c16e0\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-1985-2.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">Late 1980s<\/p><p class=\"mar-b-none\">Leo became so popular that he made regular appearances at fundraising events, branch openings and marketing initiatives. With more frequent use, the costume underwent refurbishing on several occasions.<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"85dd4d99-ebde-416d-bb2d-10ec721064a2\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Goes-to-the-Olympics-1987-1.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">1988<\/p><p class=\"mar-b-none\">The first official public appearance of a Leo mascot coincided with the 1988 Calgary Winter Olympic Games<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"2c0df495-02ac-4978-911e-0692b35db45e\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Young-Savers-1991-2.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">1991<\/p><p class=\"mar-b-none\">The ad campaign for our new \u201cLeo Young Savers account\u201d in 1991 included a cartoon lion with sneakers and a baseball cap.<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"819d279e-5f5d-4257-9a70-218ee7848aab\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Leo-Toucan-money-1992-1.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">1992<\/p><p class=\"mar-b-none\">In May 1992, Royal Bank&#8217;s &#8220;Leo the Lion&#8221; and Kellogg&#8217;s &#8220;Toucan Sam&#8221; joined forces to teach children about money. Both Leo and Toucan Sam were featured on the front and back of Kellogg&#8217;s Froot Loops cereal boxes.<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"f8ed067c-6119-4931-bb92-98d14dcb5dbd\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><img decoding=\"async\" src=\"https:\/\/www.rbc.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/leo-2012-170x140-2.jpg\"\/><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">2012<\/p><p class=\"mar-b-none\">Leo went digital in early 2012 on an iPad app for kids to teach them about the concept and value of money.<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"6901a643-c301-4744-90e8-88e133f012f7\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward default\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"carousel-item\"><div class=\"col-wpr\"><div class=\"col-8\"><\/div><div class=\"col-4\"><div class=\"gallery-details\"><p class=\"mar-b-hlf h4\">Present<\/p><p class=\"mar-b-none\">Our Leo mascot continues to delight employees and clients of all ages at special events.<\/p><\/div><div class=\"gallery-modal-buttons mar-t\"><ul class=\"horizontal\"><li class=\"mar-b-qtr\"><button class=\"btn-nav back default\" data-previous=\"654a11ce-5ceb-41ad-8b9d-da65a30791ed\"><span>Back<\/span><\/button><\/li><li class=\"mar-b-qtr\"><button class=\"btn-nav forward disabled\"><span>Forward<\/span><\/button><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><button class=\"close\" aria-label=\"Close\"><span>Close<\/span><\/button><\/div><\/div>\n<\/div>\n<\/section>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-0dbdc638-5198-42bf-8dac-0c6b11d4d193\" aria-hidden=\"true\"><\/div>\n\t<style class=\"advgb-styles-renderer\">\n\t\t.wp-block-tk-spacer.id-3bb815cb-6f00-49ef-81ad-fe7deb72bf50 {\n\t\theight: 120px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-3bb815cb-6f00-49ef-81ad-fe7deb72bf50 {\n\t\t\theight: 60px;\n\t\t}\n\t}\t\n\t\t.wp-block-tk-spacer.id-79d3b5cf-de3f-4a6d-8c8e-fde07477f65b {\n\t\theight: 120px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-79d3b5cf-de3f-4a6d-8c8e-fde07477f65b {\n\t\t\theight: 60px;\n\t\t}\n\t}\t\n\t\t.wp-block-tk-spacer.id-8ee2f054-d1eb-4bbc-a396-b54fd53e0eb3 {\n\t\theight: 120px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-8ee2f054-d1eb-4bbc-a396-b54fd53e0eb3 {\n\t\t\theight: 60px;\n\t\t}\n\t}\t\n\t\t.wp-block-tk-spacer.id-4ef3cfed-0ff0-44bb-ac3b-2a9039faa075 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world.<\/p>\n","protected":false},"author":87,"featured_media":241,"parent":333,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"disable_focal_point":true,"featured_image_focal_point":{"x":0.5,"y":0.5},"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-47","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Celebrating Our History<\/title>\n<meta name=\"description\" content=\"Explore Royal Bank&#039;s early years in Halifax in the 1860s, to our global expansion through offices in Canada, the U.S. and 49 other countries around the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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