{"id":1116,"date":"2019-10-09T14:26:56","date_gmt":"2019-10-09T14:26:56","guid":{"rendered":"https:\/\/www.rbc.com\/en\/tl\/the-pull-of-crowds-in-a-plugged-in-world\/"},"modified":"2026-06-30T15:53:20","modified_gmt":"2026-06-30T15:53:20","slug":"the-pull-of-crowds-in-a-plugged-in-world","status":"publish","type":"post","link":"https:\/\/www.rbc.com\/en\/thought-leadership\/ai-technology-and-innovation\/the-pull-of-crowds-in-a-plugged-in-world\/","title":{"rendered":"The Pull of Crowds in a Plugged-In World"},"content":{"rendered":"\n<div\n\tid=\"tl-fpb-1\"\n\tstyle=\"background-image:url(https:\/\/www.rbc.com\/en\/thought-leadership\/wp-content\/uploads\/sites\/27\/2026\/06\/Banner-wide-12.jpg?quality=80&amp;w=4096);background-position:50% 50%;background-size:cover;min-height:500px\" class=\"tl-featured-post-banner wp-block-rbc-thought-leadership-blocks-featured-post-banner\">\n\t\t\t<div class=\"tl-featured-post-banner__gradient\" style=\"position:absolute;top:0;left:0;right:0;bottom:0;z-index:0;pointer-events:none;\"><\/div>\n\t\n\t<div class=\"tl-featured-post-banner__inner\">\n\t\t\t\t<a\n\t\t\tclass=\"tl-pill tl-pill--banner\"\n\t\t\thref=\"https:\/\/www.rbc.com\/en\/thought-leadership\/ai-technology-and-innovation\"\n\t\t>\n\t\t\tAI, Technology and Innovation\t\t<\/a>\n\t\t\n\t\t<div class=\"tl-featured-post-banner__content\">\n\t\t\t\t\t\t<h2 class=\"tl-featured-post-banner__title\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbc.com\/en\/thought-leadership\/ai-technology-and-innovation\/the-pull-of-crowds-in-a-plugged-in-world\/\">\n\t\t\t\t\t\tThe Pull of Crowds in a Plugged-In World\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t<p class=\"tl-featured-post-banner__excerpt\">\n\t\t\t\tWe hosted an RBC Disruptors conversation with the TIFF co-heads about drawing crowds in a digital age.\t\t\t<\/p>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<p>Even as we live more and more of our lives online, we still crave in-person experiences. Think back to last spring, when Toronto Raptors viewing parties were everywhere, capped off by a parade that brought together more than one million fans. Then just last month, half a million movie buffs descended on the Toronto International Film Festival.<\/p>\n<p>As technology evolves, one thing that disruption hasn&#8217;t upended is the genuine human need for connection. The experience economy is thriving, and every disruptor needs to think about the signal that sends: today&#8217;s consumers want to feel like they are part of something. In a global survey by Live Nation, 66% of people said they are \u201cstarving for experiences that put them back in touch with real people and raw emotions.&#8221;<\/p>\n<p><div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"#RBCDisruptors: The Audience Strikes Back\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0RuSI8zQsj0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<p>To learn more about drawing crowds in the digital age, and the disruptive force they represent, we hosted an RBC Disruptors conversation with the co-heads of the Toronto International Film Festival:<\/p>\n<ul>\n<li>Cameron Bailey, Artistic Director &amp; Co-Head, TIFF<\/li>\n<li>Joana Vicente, Executive Director &amp; Co-Head, TIFF<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The number of households with multiple streaming services is growing at a rapid pace, but Vicente thinks back to the advent of television and the introduction of the home video, and comes out bullish on the future of theatres.<\/p>\n<p>\u201cThere&#8217;s always been these kinds of disruptions, and there&#8217;s always been an answer,&#8221; Vicente said.<\/p>\n<p>In an era of constant distraction, the theatre is the only place where you&#8217;re told to turn off your phone. You are required to get sucked into the story, to laugh or cry alongside your fellow audience members. And let&#8217;s be honest, you can&#8217;t beat the projection.<\/p>\n<p>\u201cI think that no matter how good your home theatre is, it&#8217;s not as good as what we have,&#8221; Bailey said. \u201cSorry!&#8221;<\/p>\n<p>But what stands out about the streaming era is that it&#8217;s not just about shifting viewing habits; it&#8217;s about the potential impact of data on the art form itself. Directors may find themselves struggling between their artistic vision, and what the data says will get them on Netflix&#8217;s list of recommendations.<\/p>\n<p>In our latest RBC Disruptors podcast episode, Cameron Bailey and Joana Vicente explain how they&#8217;re tackling the industry&#8217;s challenges, and the power of live audience in an age of digital experience.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/693243067&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p>Listen on <a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/the-audience-strikes-back\/id1332711400?i=1000452918382\" target=\"_blank\" rel=\"noopener noreferrer\">Apple Podcasts<\/a>, <a href=\"https:\/\/open.spotify.com\/episode\/4i3WSxF7KB4L72uWVi4m4d?si=zgcofyPmRraSmCymxGZWJw\" target=\"_blank\" rel=\"noopener noreferrer\">Spotify<\/a> or <a href=\"https:\/\/rbc-disruptors.simplecast.com\/episodes\/the-audience-strikes-back\" target=\"_blank\" rel=\"noopener noreferrer\">Simplecast<\/a><\/p><style class=\"advgb-styles-renderer\">@media (min-width:782px){#tl-fpb-1 .tl-featured-post-banner__gradient{background:linear-gradient(135deg, #070707, #00356300 100%);opacity:1;}}@media (max-width:781px){#tl-fpb-1{background-image:url(https:\/\/www.rbc.com\/en\/thought-leadership\/wp-content\/uploads\/sites\/27\/2026\/06\/Banner-wide-12.jpg?quality=80&w=4096)!important;background-position:50% 50%!important;background-size:cover!important;min-height:400px!important;}#tl-fpb-1 .tl-featured-post-banner__gradient{background:linear-gradient(45deg, #070707, #00356300 100%);opacity:1;}}<\/style>","protected":false},"excerpt":{"rendered":"<p>We hosted an RBC Disruptors conversation with the TIFF co-heads about drawing crowds in a digital age.<\/p>\n","protected":false},"author":209,"featured_media":2096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"disable_focal_point":true,"featured_image_focal_point":{"x":0.5,"y":0.5},"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","editor_notices":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[125],"tags":[],"rbc_tl_platform":[131],"rbc_tl_newsletter":[],"rbc_tl_content_type":[132],"rbc_tl_author":[],"class_list":["post-1116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-technology-and-innovation","rbc_tl_platform-disruptors","rbc_tl_content_type-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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