RBC is partnered with WE, a movement that empowers people to change the world.

Classroom with WE Create Change bags

Create Change

Collect coins on your own, with your class or friends with WE Create Change, and drop them off at any RBC branch. Your efforts could help families in developing communities make big change for the next generation through Free The Children’s WE Villages.

Learn More About WE Create Change

Learn More About WE Create Change


RBC knows that when you believe in youth, any Someday can happen. That's why RBC has chosen to partner with WE, a movement of extraordinary people coming together to give Youth the tools they need to create the change they want to see in the world. Lead by Canadians, Craig and Marc Kielburger, the organization’s efforts are helping to lift more than one million people out of poverty in Africa, Asia, and Latin America via WE Charity. In the United States, Canada, and the United Kingdom, WE Schools and WE Day provide comprehensive service learning programs to 10,000 schools, engaging and inspiring 2.4 million young change-makers.

Learn More About WE

Dave McKay and Craig Kielburger

WE Day

RBC & WE Day

WE Day is an annual event that celebrates and inspires change. Every year, this event helps motivate, educate, and empower youth to make a difference locally and globally. As National Co-Title Sponsor, RBC helps to bring WE Day to 11 cities across Canada and the U.S. We are continually awed and made proud by the excitement and energy that each and every event brings to our communities.

Learn More About WE Day

Upcoming WE Day Events

It All Add$ Up

With the right tools and a little courage, students can be empowered to make sound financial decisions that, not only impact them, but their community and the world.

We want to help kids feel empowered with the knowledge, skills and confidence they need to make smart everyday financial decisions and work toward their goals. But we know it's not easy to incorporate financial education into everyday lessons.

That's why we've put together tools to help teach personal finance through practical learning. It's called It All Adds Up because all those day-to-day choices we make, big and small, do add up and set the course for our future.

Learn More About It All Adds Up

It All Add$ up

Products that Care

RBC Free The Children Virtual Visa Debit Card

The Free The Children Virtual Visa Debit is a fully secure debit card that allows anyone 14 years of age or older to pay for online purchases directly from funds in their RBC bank account.

We've nicknamed it "The Card That Cares" because RBC donates a portion of every purchase made through the card to support WE in creating a positive change in the world.

Learn More About the RBC Free The Children Virtual Visa Debit Card

RBC Rewards AppRBC Rewards App

RBC Rewards

As part of our support for WE, RBC now lets you redeem your RBC Rewards points for sustainable products that inspire and motivate people to transform their lives and the world around them. All ME to WE products are environmentally friendly, ethically made, and support WE communities overseas.

Redeem Your RBC Rewards Points For ME To WE Products