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Client First
Our "Client First" approach to small business means
we are committed to identifying and responding to our customers'
needs. We surveyed small business customers in Canada and
in the United States in 2007. In response, we:
Canada
- Added more than 100 employees who are dedicated to helping
small business owners with their business and personal financial
needs
- Introduced a new, fixed-fee banking package specifically
designed for small business clients
- Launched the RBC Business Solution Selector, which provides
products and services to help clients save time and money
with solutions tailored to their business needs
- Introduced a dedicated small business public website
that delivers differentiated advice
United States
- Developed Remote Deposit based on client requests for
alternate and simplified cheque submission processes
- Streamlined our web enrollment process and introduced
functionality to link personal and business accounts in
one web banking view
Caribbean
- Launched a program offering customized small business
services to entrepreneurs in the Bahamas in 2007, with greater
emphasis on financial advice, education and relationship
building.
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