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Amateur Sport
RBC supports amateur athletes of all levels, from the community
to the Olympic level.
Supporting Canada's Olympic Team
- RBC is the longest-standing corporate sponsor of the
Canadian Olympic Team, since 1947. We are the Premier National
Partner in the banking category for the 2010 Olympic and
Paralympic Winter Games in Vancouver, BC, which includes
sponsorship of the Canadian Olympic Team for all Games from
2006 to 2012. RBC's total commitment of $110 million includes
a cash contribution of more than $70 million as well as
provision of banking services, athlete and amateur sport
investments, support for the Paralympic Games, First Nations
community development programs and marketing support through
the RBC network.
- RBC employs current and retired Olympic and Paralympic
athletes through the RBC
Olympians Program, offering flexible work arrangements
so that athletes can make time for training and competition.
RBC Olympians act as community ambassadors, visiting schools,
community groups, clients and employees. The program also
provides valuable work experience to help athletes prepare
for life after sport. Since its launch in 2002, the RBC
Olympians Program has employed more than 85 athletes and
several have gone on to full-time careers with RBC
More on the RBC
Olympians Program.
- RBC is an official sponsor of the Canadian Snowboard
Federation, which includes our national team and title sponsorship
of the grassroots program entitled RBC Riders. We are also
official sponsors of the Canadian Freestyle Ski Association
and the RBC Jumps and Bumps program. Through these sponsorships,
RBC helps fund the coaching and development of Canada's
freestyle and snowboard athletes.
More on snowboarding
and freestyle
skiing.
Special Olympics
As a founding sponsor of Special Olympics Canada, RBC helps
provide sport training and competitive opportunities for 31,000
Canadian athletes with an intellectual disability. RBC employees
volunteer their time as coaches and fundraisers while the
RBC-supported Sport Celebrities Festival raises more than
$1 million annually. In 2007, RBC Foundation also supported
the Family Network Program, designed to help promote family
leadership, increase communication, empower families and create
a family network committee.
More on RBC
and amateur sport.
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