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Amateur Sport
RBC supports amateur athletes of all levels, from the community
to
the Olympic level.
Canada's Olympic Team
- RBC is the longest-standing corporate sponsor of the
Canadian Olympic Team, since 1947. We are the Premier National
Partner in the banking category for the 2010 Olympic and
Paralympic Winter Games in Vancouver, B.C., which includes
sponsorship of the Canadian Olympic Team for all Games from
2006 to 2012. RBC's total commitment of $110 million includes
a cash contribution of more than $70 million as well as
provision of banking services, athlete and amateur sport
investments, support for the Paralympic Games, First Nations
community development programs and marketing support through
the RBC network. In 2008, RBC was selected as co-presenting
partner, with Coca-Cola*, of the Olympic Torch Relay for
the Vancouver 2010 Olympic and Paralympic Winter Games.
- RBC employs current and retired Olympic and Paralympic
athletes through the RBC Olympians Program, offering flexible
work arrangements so that athletes can make time for training
and competition. RBC Olympians act as community ambassadors,
visiting schools, community groups, clients and employees.
The program also provides valuable work experience to help
athletes prepare for life after sport. Since its launch
in 2002, the RBC Olympians Program has employed more than
85 athletes and several have gone on to full-time careers
with RBC.
- RBC is an official sponsor of the Canadian Snowboard
Federation, which includes our national team and title sponsorship
of the grassroots program entitled RBC Riders. We are also
official sponsors of the Canadian Freestyle Ski Association
and the RBC Jumps and Bumps program. Through these sponsorships,
RBC helps fund the coaching and development of Canada's
freestyle and snowboard athletes.
Special Olympics
- As a founding sponsor of Special Olympics Canada, RBC
helps
provide sport training and competitive opportunities for
31,000
Canadian athletes with intellectual disabilities. RBC employees
volunteer their time as coaches and fundraisers while the
RBCsupported
Sport Celebrities Festival raises more than $1 million
annually.
Hockey
- RBC has been a Premier Sponsor of Hockey Canada since
1995. In addition to supporting Canada's men's and women's
national and Olympic hockey teams, RBC is title sponsor
of the National Junior A Championship, the RBC Royal Bank
Cup.
- In its sixth year, the RBC Local Hockey Leaders®
program recognized "behind the scenes" volunteers
who support hockey in their communities.
- RBC supports the post-secondary education of players
from each of the regional leagues of Canada's Junior A Hockey
League (CJAHL). Since 1996, RBC has contributed more than
$195,000 in support of the CJAHL, awarding both individual
players and their supporting leagues through a national
scholarship program.
Athletics
In 2008, RBC sponsored a number of athletic events, programs,
teams and organizations around the world, including:
- RBC Canadian Open. RBC will be a title sponsor of this
PGA event until 2012.
- The RBC Wicket Cricket Program, designed to help schools
and communities easily introduce cricket to their physical
education programs. Geared to students from kindergarten
to grade 8, the program gives physical education teachers
and community recreation leaders the means to introduce
kids to the basics of the game, while providing a fun physical
activity that develops interpersonal skills, enhances self
confidence and instills the value of fair play.
- Carolina Hurricanes hockey, Carolina Panthers football,
and Wyndham Championship golf in the United States.
- In 2008, RBC Bank handed out several "Let's Do Something
Giant" awards at special events in the United States,
recognizing individuals for their community service or athletic
accomplishments. We donated over US$5,000 to athletic scholarships
and non-profit organizations on behalf of the award winners.
- The Bahamas National Swimming Championships, of which
RBC has been the major sponsor for the past 25 years.
- National Intercol football competition among secondary
schools in Trinidad and Tobago.
- The Jersey Swimarathon in the British Isles, the island's
longest running charity event, which we support in partnership
with the Lions Club of Jersey. In 2008, the event raised
£130,000 for local causes, with the principal beneficiaries
being Cheshire Home and a unique hotel for the disabled,
Maison des Landes.
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