For RBC Financial Group
Customers rely on RBC Financial Group for advice and service. Choose to make a difference for your client by working to understand the request and getting to the heart of the issue as soon as possible. If you foresee problems in fulfilling requests, let the client know right away.
Be proactive in preserving long-term good will and a corporate reputation for good service. Seemingly isolated actions in any one company of RBC Financial Group may have a ripple effect on the rest of the organization. A client may be taking an account out of one company, but still have a relationship with others. Or, a client who takes business elsewhere today, may return later -- if feelings of good will and good service are intact.
For clients
Be diligent, clear and timely in making requests, and keep track of your documentation. An organized approach to resolving issues works best.
Persevere. Try first to resolve your problem at the source - that's where most problems are solved most quickly. If there is no resolution at the source, then move on to senior management of the specific area, the RBC Financial Group Customer Relations Centre, or, finally, the Office of the Ombudsman.
Please note: The above case study was chosen because of the significance of the learning derived from it. It is not an attempt to duplicate the demographics of the case by issue, outcome, RBC Financial Group or any other factors.
Photograph does not depict actual customer.