For RBC
Action Direct
As a discount broker, AD conducts transactions and, by definition, does not give investment advice. Without crossing that line, AD should continue to assist their clients by encouraging them to read account agreements carefully and continue their self-education about investing, including market and stock exchange practices.
Continue to provide easy access to information related to investing and, in particular, order-cycle information and stock exchange practices.
For clients
Before deciding to use a discount broker, make sure you have a comfortable level of knowledge of securities market risks, and of stock exchange rules and operations. Understand terms such as "place," "fill," and "best-effort." Orders "placed" by discount brokerage firms are subject to usual stock exchange practices.
Buying and selling within short time frames, for example, a 24-hour period, can carry great risk as well as opportunity. In these circumstances, it is critical to have a clear understanding and acceptance of the risk involved.
Those who use discount brokerages - where advice, by definition, is not part of the service - must carefully read and thoroughly understand all agreements. Remember, this is "self-serve" investing.
Please note: The above case study was chosen because of the significance of the learning derived from it. It is not an attempt to duplicate the demographics of the case by issue, outcome, RBC Financial Group or any other factors.
Photograph does not depict actual customer.