RBC
image RBC Home | Search | Site Map | Contact Us | Legal Terms | Français  
Other RBC Sites:
image Banking Investments Insurance Capital Markets
» Corporate Profile
» Corporate Governance
» History
» Investor Relations
» Media Newsroom
» Economics
» Publications
» Corporate Responsibility
» Careers
» Donations
» Sponsorships
» The Environment
» Become a Vendor
» Become an Employee
Make a Complaint
 Making a Complaint
 Office of the Ombudsman
  Helping Clients Make Informed Decisions
  Case Studies
  Annual Report

Case Studies

 

Understanding how markets operate critical
for discount brokerage clients

The Problem

Case study:
 
What can be learned - the expert's advice
 

From the Client's Perspective

A client of RBC Financial Group's online discount brokerage, RBC Action Direct (AD), complained that AD made an error and failed to correct it. The client had gone online to cancel a purchase order placed earlier that day. The view screen confirmed that the cancellation order had been placed. Assuming that meant the cancellation had been finalized, the client then went ahead and placed another order to purchase the same security at a different price, which was filled. Subsequently, the first purchase - for which he had ordered the cancellation -- was filled and posted to his account. When the client sold out of the double purchase, this created a loss for him. The client believed AD should offer compensation for his loss because its literature had misrepresented the services it provided and the risks of using them.

From RBC Action Direct's perspective

AD responded that no compensation was warranted. All the client's transactions were conducted strictly according to stock market standard operations, as stated in their account agreement which the client signed when he opened his account. Orders don't clear at the moment they are placed, but only when they have been filled and processed by the stock exchange. When the client placed the cancellation, the view screen did confirm the cancellation order, but warned that the cancellation itself would be made on a "best effort" basis, meaning it would depend on whether or not the original purchase had already cleared.

The Resolution

The Office of the Ombudsman reports

"In this case, the client and AD did not reach an agreement.

When our office investigated the facts, we found that the account agreement, which the client had signed, clearly spelled out that all transactions were subject to stock exchange practices and rules. We also noted that the computer screen gave warning that a cancellation order would be completed on a 'best effort' basis.

We concluded AD had acted fairly. It followed established practices, warned the client and lived up to its account agreements, which were provided to, and signed by, the client. There was no breach of contract, and no basis for compensation."


What can be learned: the expert's advice

For RBC
Action Direct

As a discount broker, AD conducts transactions and, by definition, does not give investment advice. Without crossing that line, AD should continue to assist their clients by encouraging them to read account agreements carefully and continue their self-education about investing, including market and stock exchange practices.

Continue to provide easy access to information related to investing and, in particular, order-cycle information and stock exchange practices.

For clients
Before deciding to use a discount broker, make sure you have a comfortable level of knowledge of securities market risks, and of stock exchange rules and operations. Understand terms such as "place," "fill," and "best-effort." Orders "placed" by discount brokerage firms are subject to usual stock exchange practices.

Buying and selling within short time frames, for example, a 24-hour period, can carry great risk as well as opportunity. In these circumstances, it is critical to have a clear understanding and acceptance of the risk involved.

Those who use discount brokerages - where advice, by definition, is not part of the service - must carefully read and thoroughly understand all agreements. Remember, this is "self-serve" investing.

Please note: The above case study was chosen because of the significance of the learning derived from it. It is not an attempt to duplicate the demographics of the case by issue, outcome, RBC Financial Group or any other factors.

Photograph does not depict actual customer.


 

Take Action
  Report a fraudulent email or other security concern
  Make a Complaint

  © Royal Bank of Canada 2001 - 2007 Privacy  |  Legal Terms  |  Trade-marks and Copyrights  |  Security  
  rbc.com is an online information service operated by Royal Bank of Canada.Last modified: 11/22/2007 07:36:30