RBC is pleased to be an Official Sponsor of the world’s top public film festival – the Toronto International Film Festival (TIFF). Considered the most important film festival after Cannes, film lovers, filmmakers, industry professionals and media descend upon the city creating buzz and stirring excitement over the films and the talent behind them. As part of our commitment, RBC provides clients with exclusive opportunities to attend movie premieres, galas and other special events during the festival.
Leading up to the festival, RBC will release its newest campaign spots, demonstrating our support of the film festival and highlighting our commitment to the arts and emerging filmmakers. Billboard and print ads will launch mid-August and the TV spots will begin airing the week of August 22 during select entertainment programming including: eTalk, ET, Access Hollywood, America’s Got Talent, and Dancing with the Stars. In addition, these spots will be played before movie premieres during the festival.
As the premier bank for the Canadian film industry, RBC works with many talented filmmakers, actors, directors, screenwriters, production companies and distributors to help them create their vision and achieve success in the movie business. Investing in the arts is a longstanding priority for RBC, and we recognize the vital role the arts play in enriching the lives of Canadians. By supporting arts and culture, from music and dance to theatre and visual arts, we pay particular attention to helping emerging artists such as dancers, painters, musicians, filmmakers and singers, develop and progress along their professional careers.
That’s why RBC sponsors the RBC Emerging Filmmakers Competition, in collaboration with TIFF Talent Lab, to provide up and coming filmmakers with the opportunity to hone their skills, gain valuable experience, and achieve success in their film careers. Each filmmaker is provided with a portable camera, $500 cash and challenged to develop a one to five minute short film for the competition. Each year the films focus on one particular topic – this year’s theme is Family. Winners of the 2011 RBC Emerging Filmmakers Competition will be announced on September 7, 2011 at the TIFF Bell Lightbox.