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About RBC > Media Newsroom > News Releases > Academy of Canadian Cinema & Television receives $900,000 grant from the RBC Foundation, extending the MVP Project for three more years

Academy of Canadian Cinema & Television receives $900,000 grant from the RBC Foundation, extending the MVP Project for three more years

One of the largest donations made from the Emerging Artists Project in the history of the Foundation

TORONTO, May 14, 2019 - Fresh on the heels of the 7th annual Prism Prize gala held at TIFF Bell Lightbox, where Kevan Funk + Belle Game were crowned the $15 000 Grand Prize winners, along with Audience Award winning team Johnny Jansen + Said The Whale, the Academy of Canadian Cinema & Television proudly announced the extension of Music Video Production (MVP) Project music video fund thanks to a remarkable grant from the RBC Foundation.

Academy CEO Beth Janson announced that the RBC Foundation will be donating the largest per annual basis gift in their history on behalf of The RBC Emerging Artists Project. A grant of $900,000 will be provided over three years, increasing the funding of select music video artists to $300,000 per year. The MVP Project has received over 350 submissions in each round, consisting of Pop, Indie Rock, Hip-Hop, Electronic and Dance Music video treatments.

“The MVP Project is a natural incubator for a diverse group of incredibly talented and often overlooked emerging visual storytellers. We are grateful to the RBC Foundation for entrusting us with the continued stewardship of this program,” said Janson.

“At RBC, our commitment to the arts includes supporting artists in the earliest stages of their careers and helping artists bridge the gap from “emerging” to “established”,” said Valerie Chort, Vice-President, Corporate Citizenship, RBC. “We are thrilled to continue our support of the MVP Project for three more years, and to help even more emerging Canadian artists, directors and producers make their important mark.”

Since its inception, as a pilot project by Prism Prize (administered by The Canadian Academy), the MVP Project has created multiple rounds of funding opportunities for directors, artists and producers nationwide. With an emphasis on assisting and promoting talent coast to coast to coast, each round was curated by six regional jury pools who went on to select teams of Canada’s most deserving music filmmaking teams. To date, the MVP Project has administered eighteen grants to emerging Canadian artists.

Submission opportunities for round three of the MVP Project will open in late summer, with a submission deadline of October 1, 2019.

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About the Academy of Canadian Cinema & Television
The Academy of Canadian Cinema & Television (The Canadian Academy) is the largest non-profit professional arts organization in Canada. We are dedicated to recognizing, advocating for and celebrating Canadian talent in the film, television and digital media sectors. Our more than 4,500 members encompass industry icons and professionals, emerging artists and students. Collectively, we deliver professional development programs and networking opportunities that foster industry growth, inclusion and mentorship.

For information on membership and programming, visit

About the Prism Prize
Now entering its seventh year, the Prism Prize is the largest cash prize in the world for music videos. Established in 2012, it is an annual award recognizing outstanding artistry in Canadian music videos, and is now produced by the Academy of Canadian Cinema & Television (The Canadian Academy). Becoming a division of The Academy allows Prism Prize to promote and support homegrown Canadian creative projects, and bolster the Canadian music landscape. In addition to this acquisition, and through collaboration with RBC Foundation’s RBCxMusic, Prism Prize launched their inaugural Music Video Production Project (MVP Project) grant to director/ producer/ artists represented heavily across the country.

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For further information:
Emma McKay, RBC,, 437-488-2438
Jennifer Stewart, The Canadian Academy,,
416-366-2227 x243