About RBC > Media Newsroom > News Releases > RBC takes robo-advisor service national – making it easy for Canadians to access investment advice online
RBC InvestEase brings convenience, speed and simplicity
to fit Canadians’ busy lifestyles
TORONTO, November 29, 2018 - Canadians who are sitting on the sidelines – unsure how to invest or what to invest in – today have a new digital investment advice service to help them build their financial futures: RBC InvestEase.
Now available across Canada, RBC InvestEase combines the best of digital automation and RBC expert advice. This new digital investment service gives you an investment portfolio recommendation online in minutes. Once your account is opened, the RBC InvestEase team does all the work – monitoring and automatically rebalancing your portfolio throughout the year as needed.
“Canadians told us they are looking for a new way to invest that fits into their busy lifestyles. They want a convenient automated advice solution that is available whenever they are ready to get started,” explained Stuart Rutledge, Senior Vice-President, Personal Savings & Investments, RBC. “They also told us they want to be hands-off, with experts making decisions for them, and easy access to an expert, if needed. We listened and RBC InvestEase is our response.”
Rutledge added, “We know investing can seem complex and that’s why we’ve simplified the experience, backed by RBC expertise. Whether you’re just getting started or an investor looking for a new approach, we want Canadians to know investing can be this easy.”
This is what RBC InvestEase is:
This is how it works:
This is the investment that gets you started:
This is our management fee – and the waiver we’re offering:
RBC InvestEase adds digitally-automated investment advice to the suite of investing options offered to RBC clients, which range from ‘no advice’ do-it-yourself investing to full service advice. Other investing and savings innovations launched recently by RBC include:
For more information about RBC InvestEase, please visit www.rbcinvestease.com.
About RBC InvestEase
RBC InvestEase provides online discretionary investment management services, to meet the needs of investors looking for an easy and convenient digital solution for how they receive investment advice. We provide an online investing experience that is easy – from opening an account and getting started online to receiving portfolio recommendations and ongoing management of a client’s investments. RBC InvestEase Inc. is a wholly-owned subsidiary of Royal Bank of Canada. More information is available at www.rbcinvestease.com.
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Media contact:
Kathy Bevan, RBC Corporate Communications, 416-974-8820